Robert Chapman

Rob is a Senior Brand Creative within Wrapped’s creative design team, with a real talent for taking the thinking behind a brand and turning it into a distinctive visual identity. From developing the creative direction of a new brand to evolving an existing one, Rob combines strong ideas with exceptional execution and a meticulous eye for detail. His work spans web and digital, print and social design, giving him the ability to build and develop brands that feel consistent and recognisable wherever audiences encounter them.

Rob has extensive experience creating and delivering brands across regulated and complex sectors, where attention to detail becomes even more important. Brand consistency needs to sit alongside accessibility, complex information, compliance requirements and sometimes very detailed guidelines around what can and can’t be communicated. Rob understands how to work within those parameters without allowing them to limit the creative, finding ways to give regulated brands a strong and distinctive identity while maintaining the clarity, credibility and consistency their audiences expect.

Working within a full-service agency means Rob can understand why a brand needs to work before deciding how it should look. Research and strategy provide insight into the audience, market and positioning, while content, digital and development specialists bring an understanding of how the identity will need to perform across websites, campaigns, social, print and other touchpoints. That wider perspective informs the creative from the outset, allowing Rob to create and evolve brands that can flex naturally across different formats, channels and audiences while still feeling unmistakably part of the same identity.