Becky Robinson

With more than 20 years’ experience in marketing, from local and hard-to-reach audiences through to global campaigns, Becky combines deep digital expertise with a wider strategic view of how brands need to perform across different channels, audiences and markets. As CEO of Wrapped, she works closely with clients to understand their commercial challenges and turn them into effective marketing strategies, bringing together search, paid media, content, web and brand to make sure every part is working towards the same goal.

Becky has extensive experience in regulated and complex sectors, particularly healthcare and MedTech, where reaching the right audience can be just as challenging as navigating the regulations. That could mean finding an effective way to engage a hard-to-reach group of healthcare professionals, developing a locally relevant campaign, or working across multiple international markets where regulations, advertising restrictions, healthcare systems and terminology can all differ. Her focus is on understanding those nuances and finding the opportunity within the boundaries, rather than allowing regulation or complexity to restrict the ambition of the marketing.

For Becky, this is also where being part of a full-service agency really matters. Digital strategy doesn’t exist in isolation: search insight can change the messaging, paid media restrictions can influence the wider campaign, local knowledge can shape the creative, and accessibility or technical requirements can affect how a website is designed and built. Becky’s role is often about seeing those connections and bringing the right Wrapped specialists into the conversation at the right time, so that brand, strategy, creative, content, digital and development work together – whether the challenge is reaching a hard-to-reach audience in one location or building a consistent brand across multiple markets.