Insurely

Building for what's next

Insurely is an independent business insurance broker with an ambitious goal: to grow a more personal, risk-led alternative for UK businesses, built around strong relationships, technical expertise and a detailed understanding of every client.

As Insurely enters its next stage of growth, we’re working with the team to turn that ambition into a clear, distinctive brand and proposition – building the foundations for how the business presents itself and communicates with the market.

We started with research and strategic workshops, developing the brand, messaging, visual identity and guidelines before bringing everything together through a new website.

Now, our work is evolving alongside the business. From SEO, social media and sales materials to PR and profile-building, we’re helping Insurely reach new audiences and tell its story consistently – supporting its ambition to grow its client base, strengthen industry relationships and establish a distinctive position in the insurance market.

How we’re making it happen

Understanding the opportunity

  • Market and competitor research
  • Audience insight
  • Strategic workshops
  • Business growth priorities
  • Brand positioning

Building the brand

  • Brand identity and guidelines
  • Proposition and messaging
  • Tone of voice
  • Website design and content
  • Creative and sales materials

Putting it into practice

  • SEO
  • PR and press releases
  • Social media
  • Paid social
  • Sales collateral
  • Event materials

Brand built for growth

Supporting its next stage of development

The impact

Insurely now has stronger foundations for its next stage of growth, with a clear proposition, distinctive identity and consistent story that can evolve alongside the business.

As its ambitions grow, the brand is ready to work harder too – giving Insurely the tools to build its profile, reach new audiences and communicate what makes its approach to insurance different.

Early signs are promising. The business is growing its client base, developing new partnerships and strengthening its leadership team as it establishes its position in the market.

Wrapped understands what we’re trying to build with Insurely and has helped us turn that ambition into a clear, distinctive brand. They bring strategic thinking and creativity together, giving us the messaging, marketing tools and ongoing support we need to build our profile, reach new audiences and grow with confidence.

Mark Robinson, Founder.