Human-led AI SEO and Generative Engine Optimisation for organisations in complex and regulated sectors. We help improve how your brand is understood and surfaced across AI-led search, while strengthening the search foundations that support long-term visibility.
Traditional SEO helps your website appear in search engines like Google. GEO builds on those foundations by helping large language models such as ChatGPT, Gemini and Claude understand who you are, what you offer and when your expertise is relevant.
This increases the chance of your brand appearing in AI-generated answers, comparisons and recommendations. It also helps AI recognise your organisation as a credible source, so you are not only more visible, but represented accurately when people research and make decisions.
Put simply: SEO gets you seen. GEO increases the chance that you are mentioned, cited or recommended.
Following the launch of a new website with restructured and rewritten content, supported by an ongoing programme of research-led, expert-informed articles, the client achieved sustained growth across non-branded discovery prompts.
Medical and pharmaceutical-grade copy that is clear, credible and carefully considered.
Messaging that helps patients, professionals, buyers and stakeholders feel confident in your organisation.
Design and content built to be usable, inclusive and easy to navigate.
People are using AI tools to research services, compare providers and narrow down their options before they visit a website or make an enquiry.
If your brand is absent, inaccurately represented or supported by weaker signals than its competitors, it risks being overlooked at an important stage of the customer journey. For organisations in complex or regulated sectors, being represented correctly matters just as much as being visible.
AI can influence which businesses customers consider early in their research. If your brand is missing, a competitor may take its place.
AI platforms may rely on outdated, incomplete or inconsistent information when describing your organisation, services or expertise.
Competitors investing in AI-search visibility are strengthening the content, authority and source signals that support long-term discoverability.
When competitors are mentioned and your organisation is absent, users may assume those brands are more relevant, established or authoritative.
Our free audit gives you a focused snapshot of your current visibility across selected AI platforms. We track a sample of relevant prompts to understand how often your brand appears, which competitors are being mentioned and which sources are influencing the answers.
We then present the findings, together with the clearest initial opportunities for improving your visibility.
We learn about your organisation, audience and priorities, then agree the areas you want to explore.
We select a focused set of prompts, with your input or using our own research, and monitor how your brand and competitors appear across selected AI platforms.
We present the key findings in a clear slide deck, including visibility, competitor activity, citations, share of voice and other useful insights. We will also outline where Wrapped could help you improve.
The audit provides an initial view of your AI-search presence. More detailed recommendations and a tailored strategy can then be developed around your organisation’s needs.
Effective AI SEO does not rely on a single tactic. It brings together technical foundations, authoritative content and clear brand signals to improve how your organisation is understood, cited and represented across AI-led search.
Understand where your brand appears, which competitors are being cited and which prompts matter most to your audience.
Strengthen the website structure and signals that help search engines and AI platforms interpret your content accurately.
Create and optimise expert-led content that answers relevant questions and builds topical credibility.
Track visibility, citations, share of voice and competitor activity, then use the findings to guide ongoing improvement.
Strong AI-search visibility depends on more than technical optimisation. It requires accurate information, genuine expertise and content that reflects how people research complex decisions.
Our experience across healthcare, finance, property and other specialist regulated sectors helps us balance search performance with the accuracy, clarity and credibility your organisation needs.
Wrapped has brought healthcare and charity expertise that aligns closely with our business. They’ve taken the time to understand our audiences and the knowledge within our team, and everything they’ve produced looks fantastic. Most importantly, the partnership is delivering genuine commercial value and a clear return for our business.
Dean Gahagan, Joint Managing Director.
We understand the different audiences, terminology and decision-making journeys found across healthcare, finance, property and other complex markets.
Our professional writers have experience translating technical and regulated subject matter into clear, useful content without losing important detail.
We work with your internal specialists to capture genuine experience and expertise that cannot be recreated through generic research or AI-generated content alone.
Content is carefully researched, written and reviewed to support accurate brand representation and strengthen the signals AI platforms use when assessing credibility.
Search research, technical optimisation, content and authority development work together as part of one coordinated strategy.
We track visibility, citations, share of voice and competitor activity, then use the findings to refine priorities and improve performance over time.
Our AI SEO packages provide the level of visibility and strategy that your brand needs.
Understand how AI sees your brand.
Our visibility tracking shows how your brand appears across AI search platforms, and tracks changes in visibility, citations and sentiment.
Shape how AI describes your brand.
We strengthen your brand so that AI can read and trust it, using data to refine your site’s structure, schema and messaging. We keep all content human-written to keep it reader-friendly.
Make your brand the source that AI trusts.
We help you to lead the conversation and build your brand authority. Our expert strategy makers keep your SEO reliable and consistent as well as adapting it for generative search.
For more than a decade, we have used our SEO and search expertise to help brands grow. We are now building GEO into that experience to help organisations strengthen their visibility as search continues to evolve.
Our team combines SEO, GEO and AI insight with technical expertise and content strategy, helping brands move confidently from traditional search into generative AI discovery.
Why brands choose us:
GEO by Wrapped brings together data, knowledge and creativity to help your brand become more visible to AI and more trusted by people.
Everything you need to know about GEO and how it works for your brand.
Generative Engine Optimisation (GEO) — also known as AI SEO — is the approach of adapting your digital content and online presence. GEO makes sure that your brand is visible to large language models, like ChatGPT, Gemini or Claude, so that it appears more prominently in answers, comparisons or product suggestions.
Yes — both rely on high-quality, authoritative content and strong technical foundations, but GEO builds on SEO rather than replacing it. Strong SEO gives your content structure and authority. GEO takes that foundation and helps AI search tools and large language models recognise, reference and describe your brand accurately when they generate answers.
Both aim to optimise how your brand appears in answer-based content, but they apply to different contexts.
Answer Engine Optimisation (AEO) focuses on search results within traditional search engines, such as featured snippets, People Also Ask and voice search.
GEO enhances visibility in AI-generated answers within large language models like ChatGPT, Gemini and Perplexity.
AI platforms are already influencing how people search and make decisions. More than 70% of people use AI search tools and large language models at some point in their search journey, and those numbers are rising fast. Many people perceive -generated recommendations as neutral and trusted.
If your brand isn’t cited or referenced in those conversations, you’re missing out on visibility, authority and potential customers.
Wrapped can monitor visibility across major AI search tools and large language models, including ChatGPT, Gemini, Claude, Perplexity, and Google’s AI Overview and AI Mode.
As new generative platforms emerge, we will expand our tracking to ensure your brand is always monitored across the entire AI search landscape.
No — all content created through Wrapped’s GEO service is written or edited by humans.
We use AI for analysis, visibility tracking and identifying opportunities, but every piece of content is produced and refined by our expert search and strategy specialists to ensure accuracy, quality and brand integrity.
Not at all. Wrapped’s GEO service complements your existing SEO efforts rather than replaces it.
Traditional SEO remains crucial for visibility on Google and Bing, while GEO ensures your brand is also visible and accurately represented in AI-driven discovery, which gives you a complete and future-ready search strategy. The AI search tools and large language models add a new layer to how people discover information and make decisions.
Generative search is still evolving, and so results may vary by industry and authority level. Most clients, however, begin seeing visibility insights and early mentions through Wrapped’s GEO tracking within the first few months as content and data optimisation takes effect.
Yes. Wrapped’s GEO service benefits any brand that wants to stay visible in AI-led discovery, from B2B and professional services to eCommerce and education. GEO optimisation is particularly valuable in sectors where buying decisions are influenced by expertise, trust and authority.
Wrapped’s GEO reporting focuses on visibility, authority, trust and influence within AI search environments.
We track metrics such as:
Our team interprets these metrics to provide clear, actionable insights and recommendations. We blend data with strategic context so you can see your progress and review your opportunities.
Every Wrapped GEO engagement is personalised to an individual client. We offer three core packages: Visibility Tracking, Optimise and Authority & Strategy. Because no two projects are the same, we don’t publish fixed prices. We tailor the cost based on factors such as your website size, current SEO maturity, content volume and target markets.
Our GEO service is a bespoke service tailored to your brand’s visibility goals. The process begins with a consultation to understand your goals and requirements. We then create a proposal that reflects the right level of strategy, optimisation and support for your business.
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