LSL is one of the UK’s largest property services businesses, with its estate agency division supporting 60 franchisees across more than 300 territories.
Our long-standing relationship with LSL has seen us support major brands including Your Move and Reeds Rains across a range of strategic and creative projects.
More recently, Your Move challenged us to help generate new business from independent estate and letting agents.
But this isn’t an audience that makes decisions overnight.
Selling, growing or changing the future direction of an agency can mean making a major decision about a business someone has spent years building.
So our direct marketing campaigns start with understanding what drives those owners – from independence and identity to control and commercial ambition. We’ve used those insights to develop targeted direct mail and digital activity that challenges perceptions, starts conversations and keeps Your Move front of mind.
The aim? To be there when consideration turns into action.
When the decision is this significant, success isn’t about generating hundreds of instant responses. It’s about building familiarity, starting conversations and keeping Your Move front of mind until the timing is right.
The campaigns have generated leads from independent estate and letting agents considering their next move. And, in one case, the timing was spot on: a business owner was already thinking about his future when our direct mail landed. He contacted LSL as a result and is now converting to Your Move.
It’s a great example of why consistent, targeted communication works for a long-consideration decision – planting the seed today so Your Move is part of the conversation when an owner is ready to act.
We’ve worked with Wrapped for many years, so they understand our business, our market and the audiences we need to reach. That knowledge gives us real confidence in their approach. They bring fresh thinking to every brief, creating relevant, engaging campaigns that keep our brands front of mind with the right people.
Emma Tildesley, Head of Growth Marketing, LSL.
