The Oxona team knows that their business model – private GP specialist clinics that bridge the gap between traditional GPs and consultant-led care – has huge potential. To act as a springboard on the growth path to more clinics, in more locations, with more specialisms, we worked together through the full GetWrapped™ process.
“Wrapped has helped us to completely rebrand. With no in-house marketing team, we looked to Wrapped for a full service. Wrapped listened to our brief, and with much work from the design team, has re-launched our brand with a new website, assets and a brand bible, to help us move forward.”
Megan Hickman, co-founder
Getting stuck in around the workshop table combined insight with goals, eventually culminating in a new name, new brand and clarified vision, values, behaviours and more. Our work was informed entirely by our client’s key target audiences, working back from their pain points, motivations and the trigger that would prompt them to enquire with Oxona. We used our user journey mapping process to identify these audiences and really understand how they interact with a business like Oxona.
The crux of Oxona’s success lay in the new brand architecture we developed. It provides clarity to customers, who can see which part of the offer is right for their needs – straight away. It also demystifies future planning for the leadership team at Oxona, allowing them to develop and add new services, specialisms and locations with ease. And our customer journey insights provided the blueprint for a newly-designed website that empowers people to make their own healthcare choices.
