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Bottling a brewery into a brand

Wold Top Brewery

Define

  • Audit
  • Goal setting
  • Brand workshops
  • Brand bible

Design

  • Campaign design
  • Digital & website design

Deliver

  • Planning
  • PPC
  • SEO
  • Display

Results

percent potential annual value ROI*
*Craft Brewery Christmas campaign with no monetary incentivised discounts
0 %
  • Increase in new website visitors
  • Increase in sales
  • Increase in sales to new customers
  • Increased basket spend for both new and returning customers
  • The variety case we created brought in the most revenue
  • Four of the product packs we actively promoted were the most-sold items

Brews with a balance

Wold Top Brewery is home to many award-winning beers. And it’s also home to the Mellor family, which has farmed 600 acres high on the Yorkshire Wolds for generations. No surprise, then, that a heartfelt sense of place and community is woven through everything Wold Top Brewery stands for. Getting this message across to customers is vital to the family firm – and it’s a challenge we savour, along with the beers themselves.

Distilling the Wold Top essence

In a competitive market, sector analysis is invaluable. So our Wold Top work is overlaid with a clear picture of the brewery’s place in the market.  Adding in what makes it stand out – including many award-winning beers and an active commitment to the environment – creates a brand clarity that keeps its fans happy and attracts new customers.

Seasonal success

Like many brewers, Wold Top cranks up its marketing in the run up to Christmas – including turning to Wrapped for digital marketing support. We run various campaigns, bolstering online advertising with suggestions for fresh ways to sell and make their gifting more appealing – rolled out by our creative department.  Last year, our data analysis meant we were also able to advise on category planning, suggesting gifting ideas that became best sellers over the season.
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