Although young entrepreneur Harry Pashby had big ambitions, he needed insight-based branding and a targeted approach that would make his carefully-sourced plumbing products stand out in a competitive marketplace.
Following a detailed sector audit that revealed a viable gap in the market, we took Harry through our in-depth discovery sessions and workshops, clarifying his commercial goals and outlining a plan for the business, from inception to end game.
By getting clear on the target audiences – painting a picture of their behaviours, motivations, barriers and cultural touchpoints – we were able to create a genuinely innovative set of visuals and a stand-out tone of voice, combining them for a knock-your-socks-off brand: House of Piccadilly.
We continue to pour that character, style and performance into every element of House of Piccadilly, including the website, a cross-platform digital presence, a suite of sales materials and a full marketing strategy.
