If GetWrapped is a Rocky film, the first stage, DEFINE, is the training montage. It’s all about putting in the sweat, ironing out the weaknesses and building up, in private, for the big reveal.
DESIGN then, is when you get into the silky shorts and see your name in lights. It’s the glamour bit. It’s when we let our creativity come out to play and turn those insights into imagination.
You’ll hear about the big idea, see boards of creative design routes and campaigns in our brand agency. You’ll talk about imagery, graphics and photography – and how they’ll impact your target audiences.
We’ll devise snappy slogans, engaging content ideas and make detailed plans. Your organisation is about to become a lot more colourful.
Ideation, the Big Idea, the spark – whatever you call it, this is when our creative brains across the agency come together to brainstorm, challenge and build the hooks that will appeal to your audiences. It’s the stuff that seems to arrive by magic – but doesn’t.
The visuals that illustrate the ideas. Our creative design team fire up their fingers and use the insights from stage one to come up with logos, graphics and other elements specifically created with your audiences in mind. We call it intelligent design.
Creative routes selected, we’ll apply everything onto the tools and assets you need. From B2C content to B2B copywriting. From slide decks to signatures, posters to postcards and bus wrappers to biros. It’s the complete library, at the right size and in the right format.
Getting noticed is tough enough. You don’t want to have to get noticed afresh every time your audiences come across your business.
A signature colour increases brand recognition by 80% (think Cadbury’s purple and Sainsbury’s orange). Boost with other visual cues and you start to create a memorable and relevant brand identity. We’ll work with you to create a brilliant brand look and feel that will grow with you.
Clear sub branding is essential to help your audience understand the different products or services you offer.
It’s a great way of helping outsiders (and even insiders) map out your brand architecture. If you’ve got a suite of services, we can create a suite of sub brands that work together to strengthen your main identity.
Your brand needs to work. And it needs to work in motion, on screen, in the street and in print.
It needs to look and sound consistent, so your customers can pick you out from the rest. We’ll provide brand guidelines created for real-world applications and give you the templates and assets you need at your fingertips.
While your brand is your drumbeat (always there, holding everything together), campaigns need all the spotlight sex appeal of a lead singer.
We love getting our whole team together to brainstorm the big ideas, building, tweaking and enjoying flashes of inspiration until we create standout campaigns that work for the platforms and channels that work for you.
We know designing for digital is incredibly important. All our creative team are experienced in designing for on and offline, understanding sizes, accessibility, giving consideration for all platforms
Seeing your message on billboards, posters, transport ads and the like never fails to be exciting – and it’s the big reach platform.
Whether you’re looking at traditional billboards or interactive, digital opportunities, out of home is a great way to grab eyeballs in even the busiest streets.
Decals, stand design, signage, out of home and more. Whether internal or external, we can organise design, delivery and installation to send a message that’ll hit ‘em right between the eyes.
Design’s the extrovert of the creative department. All excitement and ideas, it’s the bit you get excited about.
But great artwork takes huge skill and it’s the discipline that will give you the right colours, formats, sizes and details you need to put that exciting design to practical use.
Motion design is a great way to create engagement. Making your messages move in a fun ways creates scroll-stopping, attention-keeping assets.
From product shots to internal teams, we can commission, direct and deliver photo shoots. We’ll work with you to make sure you’ve got an image bank worth boasting about. Need us to set dress too? Our creative department includes experienced interior designers – with access to a library of props, for that Insta-famous look.
We’ve got our videography partners to thank for much of this but we’re really proud of our videos. We devise, scriptwrite, storyboard and direct in-house, turning to the experts for the shooting, sound, lighting and editing. We’ve got a great working relationship – if not, we wouldn’t recommend them to you.
Step aside photography and graphics. Sometimes, illustration is what’s needed, to sum up the essence of a brand. Whether you need drawings for an original character, a complex process, a product or even an idea, we can help. Pass the pencil sharpener.