# Wrapped Agency > The global brand & digital marketing agency Marketing built for regulated sectors. A UK-based global brand and marketing agency helping healthcare, finance, fintech, property and emerging market organisations grow with --- ## Pages - [Checkout](https://wrappedagency.co.uk/checkout-2/) - [Checkout](https://wrappedagency.co.uk/checkout/) - [Cart](https://wrappedagency.co.uk/cart/) - [Instructor Registration](https://wrappedagency.co.uk/instructor-registration/) - [Student Registration](https://wrappedagency.co.uk/student-registration/) - [Dashboard](https://wrappedagency.co.uk/dashboard/) - [Clinic](https://wrappedagency.co.uk/clinic/): Fresh thinking – fast! Got a marketing challenge you can’t quite crack? Let’s fix it – together. Wrapped Clinics are... - [Case Studies](https://wrappedagency.co.uk/case-studies/): Case studies Success is about walking the walk. Here’s a selection of the businesses we’ve helped to grow through brand,... - [Sectors](https://wrappedagency.co.uk/sectors/): Marketing for regulated industries Regulated sectors. Remarkable results. We help brands in health, finance, property and emerging markets turn rules... - [Insights & Research](https://wrappedagency.co.uk/what-we-do/insights-and-research/): Market research & insights agency Evidence that turns uncertainty into advantage. We blend hard data with human insight to sharpen... - [Content & Communications](https://wrappedagency.co.uk/what-we-do/content-and-communications/): Content creation and copywriting agency Content and communication that drives action. We turn complexity into clarity with content that connects.... - [Website Development](https://wrappedagency.co.uk/what-we-do/website-development/): Web design and development agency Built for performance, compliance and scale. We design and build websites that balance striking creative... - [Digital Marketing](https://wrappedagency.co.uk/what-we-do/digital-marketing-new/): Digital marketing agency Delivering performance across every channel. We deliver campaigns across search, paid, social, content and email – aligned... - [Branding & Creative](https://wrappedagency.co.uk/what-we-do/branding-and-creative/): Branding and design agency Designs that make people feel. Your brand shouldn’t whisper. It should strut in, grab attention and... - [Digital strategy](https://wrappedagency.co.uk/what-we-do/digital-strategy/): Digital marketing strategy agency Aligning insight, creativity and compliance. We design evidence-based roadmaps that unite brand, content, search and paid... - [What we do](https://wrappedagency.co.uk/what-we-do/): Full service marketing agency When everything clicks, growth follows. We bring strategy, brand, design, digital and content together: AI-ready, insight-driven... - [Deliver](https://wrappedagency.co.uk/our-approach/fully-wrapped/deliver/): Multi-platform marketing campaigns Converting marketing into commercial wins. Chat to us Delivering your digital marketing campaigns. What sets us apart... - [Design](https://wrappedagency.co.uk/our-approach/fully-wrapped/design/): Designing & messaging Breathing life into strategy Chat to us Creating the impact that stands you apart Design and messaging... - [Define](https://wrappedagency.co.uk/our-approach/fully-wrapped/define/): Define Brand, digital and communications strategy – the blueprint for growth. Chat to us The stage that everything else flows... - [Wrapped UP](https://wrappedagency.co.uk/our-approach/wrapped-up/): Creative, content and digital, on demand – anytime Chat to us How it works Let’s talk You need creative firepower... - [Fully Wrapped](https://wrappedagency.co.uk/our-approach/fully-wrapped/): Creative and strategic thinking for brand growth Chat to us How it works Let’s talk With Fully Wrapped, we go... - [Strategically Wrapped](https://wrappedagency.co.uk/our-approach/strategically-wrapped/): Creating brands that grow, lead and last Chat to us How it works Let’s talk With Strategically Wrapped, we specialise... - [Society 54](https://wrappedagency.co.uk/society-54/): Building and growing brands through strategy and boundless experience LET’S CHAT 5 people. 4 goals. We work with leaders who... - [Policy - Terms and conditions](https://wrappedagency.co.uk/terms-conditions/): Terms and conditions Interpretation The Customer’s attention is particularly drawn to clause 11 that is entitled Warranty and Limitation of... - [Policy - Pitching Policy](https://wrappedagency.co.uk/pitching-policy/): Our Pitching Policy We understand that pitches are often the most appropriate method for you to find the best agency... - [Landing page: Services - Charity](https://wrappedagency.co.uk/charity-marketing-agency/): Giving something back At Wrapped, we take pride in doing the right thing. As part of this, we love working... - [Wrapped and Partners](https://wrappedagency.co.uk/knowledge/wrapped-partners/): Wrapped & PartnersMarketing mentoring Free two-hour collaborative workshops created specifically for your objectives, helping your business get ready for change.... - [Tuesday Wrap](https://wrappedagency.co.uk/knowledge/tuesday-wrap/): Tuesday Wrap Once a month on a Tuesday, we will host an online (occasionally in-house) lunch and learn for these... - [GenW](https://wrappedagency.co.uk/knowledge/genw/): Gen W Today’s young creatives are tomorrow’s industry leaders. We’re passionate about sharing skills, insight and experience with those just... - [Landing page: Property](https://wrappedagency.co.uk/property-brand-and-marketing/): Results-driven Estate Agent & Property Marketing Agency We are The Wrapped Agency. We help ambitious brands grow through strategic, creative,... - [Landing page: Schools](https://wrappedagency.co.uk/brand-marketing-for-schools-and-education/): Results-driven School & Education Marketing & Branding Agency We are The Wrapped Agency. We help ambitious brands grow through strategic,... - [Landing page: Video production Leeds](https://wrappedagency.co.uk/video-production-leeds/): Video Production We are The Wrapped Agency. We help ambitious brands grow through strategic, creative, and deliverable solutions. GET IN... - [Landing page: Food marketing agency](https://wrappedagency.co.uk/food-marketing-agency-leeds/): Need a Food Marketing Agency in Leeds? We are The Wrapped Agency. We help ambitious brands grow through strategic, creative,... - [Landing page: Property marketing Leeds](https://wrappedagency.co.uk/property-marketing-agency-leeds/): Property Marketing Agency in Leeds We are The Wrapped Agency. We help ambitious brands grow through strategic, creative, and deliverable... - [Landing page: Creative design](https://wrappedagency.co.uk/creative-design-agency/): Strategic Creative Design Agency We are The Wrapped Agency. We help ambitious brands grow through strategic, creative, and deliverable solutions.... - [Policy - Cookie Policy](https://wrappedagency.co.uk/cookie-policy/): Cookie Policy This page details the Cookie Policy for The Wrapped Brand Agency Limited. What Are Cookies? As is common... - [Blog](https://wrappedagency.co.uk/blog/): Knowledge share™ Let’s keep up-to-date. This is a place to come and learn, find out what’s going on and behaviour,... - [Home](https://wrappedagency.co.uk/): The global brand & digital marketing agency Marketing built for regulated sectors. A UK-based global brand and marketing agency helping... - [Contact](https://wrappedagency.co.uk/contact/): Contact us Get in touch with Wrapped Agency People do business with people. And we’d love to hear from you. Either... - [About](https://wrappedagency.co.uk/about/): Meet the people behind the punch Creative energy. Serious expertise. We help ambitious organisations in regulated markets turn complexity into... - [Dashboard](https://wrappedagency.co.uk/client-portal/): Client Portal - [Login](https://wrappedagency.co.uk/login/) - [Creative Design](https://wrappedagency.co.uk/what-we-do/creative-design/): Design & creative agency We’re talking the full gamut, from creating stand-out brand identities through to attention-grabbing campaign planning, experienced... - [Copywriting and Content](https://wrappedagency.co.uk/what-we-do/copywriting-content/): Editorial, comms & content marketing Everything you need from a content marketing agency – and more! Words are power. Insights... - [Brand strategy](https://wrappedagency.co.uk/what-we-do/brand-strategy/): Brand strategy and positioning agency Big thinking, beautifully wrapped up. We shape brand strategy that guides your every move. Positioning,... - [Case Studies OLD](https://wrappedagency.co.uk/case-studies-old/): Case Studies Success is about walking the walk. Here’s a selection of the businesses we’ve helped to grow through brand,... - [Wrapped Knowledge](https://wrappedagency.co.uk/knowledge/): The brand and digital agency that is learning and sharing knowledge every single day As continual learners and teachers, we... - [Policy - Privacy Policy](https://wrappedagency.co.uk/privacy-policy/): Privacy Policy What is this Privacy Policy for? This privacy policy is for: this website wrappedagency. co. uk served by The Wrapped... --- ## Posts - [Google Just Changed AI Search: What It Means for Brands](https://wrappedagency.co.uk/blog/google-just-changed-ai-search-what-it-means-for-brands/): By Caitlin Desa, Junior Search Specialist at Wrapped Agency Google just quietly changed something important in AI search. And most... - [How to Structure a Healthcare Marketing Plan](https://wrappedagency.co.uk/blog/how-to-structure-a-healthcare-marketing-plan/): By Ryan Gray Digital Director at Wrapped Agency A healthcare marketing plan is a structured and strategic document that outlines... - [Why Colour Contrast Matters for Digital Accessibility](https://wrappedagency.co.uk/blog/why-colour-contrast-matters-for-digital-accessibility/): By Sam Eady, Project Manager at Wrapped Agency How can you tell if your digital materials are accessible, usable and... - [Your business is brilliant. So why does it sound like everyone else?](https://wrappedagency.co.uk/blog/your-business-is-brilliant-so-why-does-it-sound-like-everyone-else/): By Andy Douse Head of Communications at Wrapped Agency How better communication reveals what makes you different Many businesses spend... - [What Actually Works on LinkedIn in Regulated Industries](https://wrappedagency.co.uk/blog/what-actually-works-on-linkedin-in-regulated-industries/): By Chloe Harrison, Social Media Strategist at Wrapped Agency Posting on LinkedIn in a regulated industry is a balancing act.... - [Your Money or Your Life: why Google holds regulated sectors to a higher standard](https://wrappedagency.co.uk/blog/your-money-or-your-life-why-google-holds-regulated-sectors-to-a-higher-standard/): By Becky Robinson Chief Executive Officer at Wrapped Agency Google has a category called Your Money or Your Life (YMYL).... - [Compliant by Design: The New Standard for Fintech Marketing](https://wrappedagency.co.uk/compliant-by-design-the-new-standard-for-fintech-marketing/): By Mark Robinson, Chief Commercial Officer at Wrapped Agency The best fintech marketing isn’t just creative anymore. It’s compliant by... - [How Integrated Campaigns Drive Performance in Healthcare and Fintech](https://wrappedagency.co.uk/how-integrated-campaigns-drive-performance-in-healthcare-and-fintech/): By Chloe Harrison, Social Media Strategist at Wrapped Agency Most underperforming campaigns in regulated sectors don’t fail because of weak... - [Specialist care model helps people reconnect with everyday life](https://wrappedagency.co.uk/blog/specialist-care-model-helps-people-reconnect-with-everyday-life/): By Chloe Harrison, Social Media Strategist at Wrapped Agency Orchard Care Homes has appointed Wrapped Agency to design and build... - [CyberloQ Technologies, Inc. Launches Revamped Marketing Website in Partnership With UK-Based Wrapped Agency](https://wrappedagency.co.uk/blog/cyberloq-technologies-inc-launches-revamped-marketing-website-in-partnership-with-uk-based-wrapped-agency/): By Chloe Harrison, Social Media Strategist at Wrapped Agency CyberloQ Technologies, Inc. (OTCQB: CLOQ), a leader in advanced multi-factor authentication... - [Event Marketing ROI: How Social Media Drives Results in Regulated Sectors](https://wrappedagency.co.uk/event-marketing-roi-how-social-media-drives-results-in-regulated-sectors/): By Chloe Harrison, Social Media Strategist at Wrapped Agency For CMOs in regulated sectors, industry events are a serious investment.... - [Wrapped Agency appointed by British Thyroid Foundation to improve pregnancy outcomes for women with thyroid conditions](https://wrappedagency.co.uk/wrapped-agency-appointed-by-british-thyroid-foundation-to-improve-pregnancy-outcomes-for-women-with-thyroid-conditions/): By Chloe Harrison, Social Media Strategist at Wrapped Agency Wrapped Agency has been appointed by the British Thyroid Foundation (BTF)... - [Best Healthcare Marketing Agencies in the UK (2026 Guide)](https://wrappedagency.co.uk/best-healthcare-marketing-agencies-in-the-uk-2026-guide/): By Chloe Harrison, Social Media Strategist at Wrapped Healthcare marketing in the UK is complex. Regulation, compliance, long sales cycles... - [Starting kinder conversations: Wrapped Agency shortlisted at the Northern Digital Awards 2026](https://wrappedagency.co.uk/starting-kinder-conversations-wrapped-agency-shortlisted-at-the-northern-digital-awards-2026/): By Chloe Harrison, Social Media Strategist at Wrapped Agency We’re proud to share that Wrapped Agency has been shortlisted at... - [Why AI search visibility is the new battleground for brands.](https://wrappedagency.co.uk/why-ai-search-visibility-is-the-new-battleground-for-brands/): By Mark Robinson, Co-Owner & Chief Commercial Officer at Wrapped It’s becoming increasingly clear through conversations with our clients. Search... - [How Wrapped’s Trip to WHX Dubai Will Benefit Our Clients](https://wrappedagency.co.uk/bold-marketing-in-regulated-industries-2/): By Becky Robinson, CEO at Wrapped At Wrapped, we believe that staying ahead means always looking outward. This includes learning... - [You Can Be Compliant and Still Be Compelling](https://wrappedagency.co.uk/you-can-be-compliant-and-still-be-compelling/): By Becky Robinson, CEO at Wrapped In regulated industries, there’s a belief that to stay compliant, you must play it... - [Bold Marketing in Regulated Industries](https://wrappedagency.co.uk/bold-marketing-in-regulated-industries/): By Becky Robinson, CEO at Wrapped Marketing in regulated industries often feels like a test of patience. You know what... - [Wrapped leaders join the Building and Growing Podcast](https://wrappedagency.co.uk/blog/wrapped-leaders-join-the-building-and-growing-podcast/): By Becky Robinson, CEO at Wrapped We’re excited to share that our very own Becky Robinson, CEO and Co-Owner, and... - [Marketing that means something](https://wrappedagency.co.uk/marketing-that-means-something/): By Mark Robinson, Chief Commercial Officer at Wrapped In a world full of noise, I’ve always been drawn to marketing... - [Meta's ad restrictions for Fintech businesses and how to get around them](https://wrappedagency.co.uk/blog/metas-fintech-ad-restrictions/): Meta is set to implement significant changes to its advertising policies, which will affect a number of sectors, including those... - [What your brand tone of voice says about you](https://wrappedagency.co.uk/blog/what-your-brand-tone-of-voice-says-about-you/): Whether you’re looking for good tone of voice examples, or want to create your own, you’re in the right place...... - [How is TikTok changing SEO?](https://wrappedagency.co.uk/blog/how-is-tiktok-changing-seo/): Whether you love it or hate it, TikTok has changed the social media game forever. The app generated 100m users... - [Why personal branding is so important in 2024](https://wrappedagency.co.uk/blog/why-personal-branding-is-so-important-in-2024/): Personal branding has become a bit of a buzzword in 2024. But that’s because it works. On average, employees have... - [Menopause marketing: How to navigate product claims in healthcare advertising](https://wrappedagency.co.uk/blog/how-to-navigate-product-claims-in-healthcare-advertising/): The menopause market is booming. Whether it’s Davina McCall’s documentaries, or women having more influence surrounding the issues they face,... - [Wrapped appoints fintech specialist](https://wrappedagency.co.uk/blog/wrapped-appoints-fintech-specialist/): The Wrapped Brand Agency, a York-based creative and digital marketing firm, has strengthened its leadership team with the appointment of... - [Encouraging the revival of UK marketing budgets](https://wrappedagency.co.uk/blog/encouraging-the-revival-of-uk-marketing-budgets/): UK marketing budgets are on the rise and we love to see it! Here’s how we’re supporting businesses as they... - [TransactPay boosts new brand with Wrapped](https://wrappedagency.co.uk/blog/transactpay-boosts-new-brand-with-wrapped/): TransactPay, a leader in business payment solutions for the UK and European markets, has partnered with The Wrapped Brand Agency.... - [Are you playing in the right playground? A guide to reaching your target audiences online](https://wrappedagency.co.uk/are-you-playing-in-the-right-playground-a-guide-to-reaching-your-target-audiences-online/): Are you reaching your target audiences effectively online? Perhaps you’re confused by what social platform(s) to use or how to... - [Culture stock: using organisational culture to power through tough times](https://wrappedagency.co.uk/blog/culture-stock-using-organisational-culture-to-power-through-tough-times/): Hey! Shouldn’t you be doing something else? Slashing budgets, innovating wildly, hitting the phones, getting on the road? Wining, dining,... - [Healthcare marketing 2024: How to embrace the future of patient engagement](https://wrappedagency.co.uk/blog/healthcare-marketing-2024-how-to-embrace-the-future-of-patient-engagement/): The secret of selling is no secret at all. In fact, it’s simple: ease your customer’s pain. In the healthcare... - [Patient-centric healthcare branding: Putting patients first in the digital age](https://wrappedagency.co.uk/blog/patient-centric-healthcare-branding-putting-patients-first-in-the-digital-age/): In retail, it’s taken as a given that the customer is king – or queen. Now, as healthcare continues to... - [Digital marketing direct to patients: Stand out from the healthcare crowd](https://wrappedagency.co.uk/blog/digital-marketing-direct-to-patients-stand-out-from-the-healthcare-crowd/): When it comes to growing your healthcare business, engaging patients through digital marketing is a superpower that’s within reach –... - [Social media in healthcare: engaging patients and building relationships in the digital age](https://wrappedagency.co.uk/blog/social-media-in-healthcare-engaging-patients-and-building-relationships-in-the-digital-age/): How’s your social media strategy looking? When was the last time you overhauled your approach to make sure you’re reaching... - [Content marketing for healthcare: Building brand authority and patient trust](https://wrappedagency.co.uk/blog/content-marketing-for-healthcare-building-brand-authority-and-patient-trust/): Standing out from the crowd and establishing your business as a trusted provider of quality care is a big challenge... - [Wrapped models: laser-focused strategy](https://wrappedagency.co.uk/blog/wrapped-models-laser-focused-strategy/): Why strategy is at the heart of everything we do. - [Slippery fish: the revolution in talking to your customers](https://wrappedagency.co.uk/blog/tone-of-voice-changes/): The way businesses talk to customers has changed. Have you? - [Your Google Analytics cheat sheet](https://wrappedagency.co.uk/blog/your-google-analytics-cheat-sheet/): Is GA delivering all the insights you dream of? It will now. - [Be more tortoise. Why digital marketing quick wins alone won’t win the race.](https://wrappedagency.co.uk/blog/quick-wins-vs-strategy/): Eight ways your website is letting you down - [Is your agency talking about third party cookies?](https://wrappedagency.co.uk/blog/is-your-agency-talking-about-third-party-cookies/): Has your agency discussed the death of cookies? Ask them these questions. - [People pleaser: How to build your own online community](https://wrappedagency.co.uk/blog/people-pleaser-how-to-build-your-own-online-community/): Making your social media work to build your business - [Why brand consistency is your secret weapon when it comes to getting noticed: Part 2](https://wrappedagency.co.uk/why-brand-consistency-is-your-secret-weapon-when-it-comes-to-getting-noticed-part-2/): Part 2 – How In Part 1, we looked at why keeping your brand consistent could boost your turnover by... - [Why brand consistency is your secret weapon when it comes to getting noticed: Part 3](https://wrappedagency.co.uk/why-brand-consistency-is-your-secret-weapon-when-it-comes-to-getting-noticed-part-3/): Part 3 – Voice of an angel Tone of voice is the difference between The Sun’s puntastic front page screamer... - [Why brand consistency is your secret weapon when it comes to getting noticed: Part 1](https://wrappedagency.co.uk/attention-seeking-why-brand-consistency-is-your-secret-weapon-when-it-comes-to-getting-noticed/): Part 1: Why? Fun fact for you: your audience is so bombarded with information, you’ve only got 1-3 seconds to... - [Maintaining consistency in brand messaging](https://wrappedagency.co.uk/consistency-in-brand-messaging/): Did you know? It takes between 1-3 seconds to grab attention, and this has been consistently low during the pandemic.... - [Emojis - what do they mean in today's world? 😊 ](https://wrappedagency.co.uk/emojis-what-do-they-mean-in-todays-world-%f0%9f%98%8a/): The emoji is such a simple thing, but its meaning and purpose has shifted significantly in the era of remote... - [Engaging with the post-pandemic consumer](https://wrappedagency.co.uk/engaging-with-the-post-pandemic-consumer/): The last year and a half or so has turned out to be the most challenging period ever for so... - [Introducing Wrapped Knowledge](https://wrappedagency.co.uk/introducing-wrapped-knowledge/): Introducing Wrapped Knowledge As continuous learners, we challenge ourselves to always be in the know and to share that knowledge.... - [How will contextual targeting feature in your future marketing strategies?](https://wrappedagency.co.uk/how-will-contextual-targeting-feature-in-your-future-marketing-strategies/): At Wrapped we’re getting ready for the huge changes that are happening in the world of digital targeting. We’re sharing... - [What's the fuss about blocking 3rd party cookies?](https://wrappedagency.co.uk/whats-the-fuss-about-blocking-3rd-party-cookies/): Blog one of the ‘death of the 3rd party cookies’ blog series. Cookie notices have become a part of our... - [Making brand connections](https://wrappedagency.co.uk/making-brand-connections/): Did you know that on average, you have between one and three seconds to grab attention from your audience? When... - [Making an introduction with impact](https://wrappedagency.co.uk/making-an-introduction-with-impact/): At Wrapped, we love making introductions between organisations that can genuinely help one another. It’s something we are often asked... - [Let's Talk with Ali Rogan](https://wrappedagency.co.uk/lets-talk-with-ali-rogan/): Ali Rogan, Founder of Hornsey Consulting, joins out “Let’s Talk” podcast with CEO Kate Eady; to chat about what business leaders and... - [Opinion: Ali Rogan on riding the waves of uncertainty](https://wrappedagency.co.uk/guest-blog-riding-the-waves-of-uncertainty/): The waves of uncertainty will be here for some time to come During lockdown, Ali Rogan, founder of Hornsey Consulting,... - [The Netflix effect: Eight ways Netflix is impacting society](https://wrappedagency.co.uk/the-netflix-effect-8-ways-netflix-is-impacting-society/): Years ago, if someone had said to me, “Imagine a service that holds hundreds of TV programmes, films and videos... - [Planning for the year ahead, in 2021](https://wrappedagency.co.uk/planning-for-the-year-ahead-in-2021/): The biggest challenge we face in 2021 is the unknown. How do you plan your business strategy and marketing for... - [How Branding Affects Consumer Behaviour](https://wrappedagency.co.uk/how-branding-affects-consumer-behaviour/): Firstly – What do we mean by ‘consumer behaviour’? Behaviour is defined as the way that an animal or person... - [Let's Talk with Barry Singleton](https://wrappedagency.co.uk/lets-talk-with-barry-singleton/): Too often important decisions are based on assumptions resulting in an overlooked strategy, no understanding of target audiences and a... - [Let’s Talk with Phil Woodford](https://wrappedagency.co.uk/lets-talk-with-phil-woodford/): As customer behaviours and patterns continue to change to reflect the uncertainty of the COVID-19 crisis, the way in which... - [Let's Talk with Simon Preece](https://wrappedagency.co.uk/lets-talk-with-simon-preece/): With so many changes happening in the world, it’s important to make sure you’re adjusting your brand to reflect these... - [Comms during Covid-19 - Key Lessons from Lockdown](https://wrappedagency.co.uk/comms-during-covid-19/): When planning for 2020, businesses were looking ahead to prepare themselves for the impact that Brexit could have on their... - [Guest Blog: Taking Time to Reflect, Listen and Understand](https://wrappedagency.co.uk/guest-blog-taking-time-to-reflect-listen-and-understand/): Pernilla Tweddle, Marketing Director and Specialist, talks openly about her career experience, the new marketing landscape and the importance of... - [Let's Talk with Pernilla Tweddle](https://wrappedagency.co.uk/lets-talk-with-pernilla-tweddle/): Brand Strategist and CEO, Kate Eady, joins Marketing Director, Pernilla Tweddle and Digital Content Specialist, Katie Torpey to discuss career... - [A Call For Change](https://wrappedagency.co.uk/a-call-for-change/): “If you are neutral in situations of injustice, you have chosen the side of the oppressor. ” As I scroll... - [Covid-19: The impact on marketing](https://wrappedagency.co.uk/corona-virus-effect-on-marketing/): The figures are in. Marketing publisher Econsultancy’s survey of marketing professionals asked 4,999 respondents (plus us here at Wrapped) about... - [A reflection on Mental Health Awareness Week](https://wrappedagency.co.uk/mental-health-compassion/): Our CEO, Kate, examines the need for compassion that lies behind awareness dates for mental health. As Mental Health Awareness... - [Accessibility In Design](https://wrappedagency.co.uk/accessibility-in-design/): Our Creative Designer, Laura, shares why designing in a way that is inclusive of users needs is significant to create... - [Celebrating Five Years as The Wrapped Agency](https://wrappedagency.co.uk/today-marks-our-5th-birthday-as-the-wrapped-agency/): Thank you to all of our clients, past and present. Wrapped turned five years old this morning, prompting many emotions:... - [Guest Blog: Creative eloquence will be key to surviving Covid 20-21](https://wrappedagency.co.uk/guest-blog-creative-eloquence-will-be-key-to-surviving-covid-20-21/): Simon Preece, CEO of Bigger & Better Things, shares his knowledge and thoughts on the need for eloquence and collaboration... - [How well do you know your audience?](https://wrappedagency.co.uk/how-well-do-you-know-your-audience/): Technical Tuesdays are now running online, whilst the Wrapped team works remotely. We want to use this format to allow... - [Let’s be clever. Let’s be agile. TOGETHER. #covid19UK](https://wrappedagency.co.uk/lets-be-clever-lets-be-agile-together-covid19uk/): We are still here, remotely switched on and helping businesses on an almost hourly basis to adapt to uncertainty and... - [Search trends in a social distancing digital world](https://wrappedagency.co.uk/search-trends-in-a-social-distancing-digital-world/): Well things are really getting strange out there, we are in uncharted territory and never before in a digital age... - [How Amazons temporary stock buying policies could affect the search engines and customer demand](https://wrappedagency.co.uk/how-amazons-temporary-stock-buying-policies-could-affect-the-search-engines-and-customer-demand/): 3 days ago Amazon announced that it’s warehouses in the UK and the USA will accept essential supplies only. The... - [WHAT IS A FREE TECHNICAL TUESDAY?](https://wrappedagency.co.uk/what-is-a-free-technical-tuesday/): Learning and sharing knowledge is inherent in everything we do at Wrapped. Technical Tuesdays are free educational workshops run out... - [An Introduction to Paid Digital Marketing: Technical Tuesday Round-Up – 3 March 2020](https://wrappedagency.co.uk/an-introduction-to-paid-digital-marketing-technical-tuesday-round-up-3-march-2020/): ‘There are multiple platforms and campaign types that can be employed within digital marketing. This session was designed to help... - [#WithMe](https://wrappedagency.co.uk/withme/): Continuing education is important to the whole team at Wrapped. As part of our Inside Wrapped #WithMe initiative, to introduce... - [Hot Tips for 2020. Part 2.](https://wrappedagency.co.uk/hot-tips-for-2020-part-2/): With so much talent under one roof we decided to ask our in-house Wrapped experts what their marketing top tips... - [Hot Tips for 2020. Part 1.](https://wrappedagency.co.uk/hot-tips-for-2020-part-1/): With so much talent under one roof we decided to ask our in-house Wrapped experts what their marketing top tips... - [Using Your Website to Get Ahead: Technical Tuesday Round-Up](https://wrappedagency.co.uk/using-your-website-to-get-ahead-technical-tuesday-round-up/): ‘Considering the overall User Experience (UX) is the first step to building a website that works hard to drive results.... - [How to Capture Your Audience’s Attention](https://wrappedagency.co.uk/how-to-capture-your-audiences-attention/): Picture this. You’ve spent months planning and building your website with a development team, from wireframes and sitemaps to learning... - [Getting Results with Digital Marketing: Technical Tuesday Round-up](https://wrappedagency.co.uk/getting-results-with-digital-marketing-technical-tuesday-round-up/): ‘The online world is a noisy place that is constantly evolving. An agile, data and results-driven digital strategy will ensure... - [Why rebrand?](https://wrappedagency.co.uk/why-rebrand/): Facebook recently hit the news with its new rebrand and it got us thinking... The purpose of Facebook’s rebrand was... - [Accessible design should never be boring](https://wrappedagency.co.uk/accessible-design-should-never-be-boring/): Was your last campaign created with accessible design in mind? Accessibility is everywhere and whilst it’s regularly considered in User... - [Are you a Social Media Whizz, with a keen eye for detail and the power to create engaging content?](https://wrappedagency.co.uk/are-you-a-social-media-whizz-with-a-keen-eye-for-detail-and-the-power-to-create-engaging-content/): If that sounds like you, then you may be just who we are looking for. Social Media Campaign Manager –... - [Top tips for utilising Instagram for your business](https://wrappedagency.co.uk/top-tips-for-utilising-instagram-for-your-business/): Every month, we hold a free Technical Tuesday workshop at our studio in Escrick. This event gives us the opportunity... - [Introducing Wrapped Education - a campaign close to our hearts](https://wrappedagency.co.uk/introducing-wrapped-education-a-campaign-close-to-our-hearts/): To create a great brand or content takes great courage. You must trust in what you and your team are saying. Don’t... - [What does success look like for you?](https://wrappedagency.co.uk/what-does-success-look-like-for-you/): How often do you sit back and ask yourself this question? Business objectives are set, short-term goals put in place,... - [Let's Talk : PPC in the Modern Landscape](https://wrappedagency.co.uk/lets-talk-ppc-in-the-modern-landscape/): Hear from our Research and Insights specialist, Martin Jackson, who discusses where pay-per-click advertising is now and how it’s going... - [Let's Talk: Reaching Gen Z on Social Media](https://wrappedagency.co.uk/lets-talk-reaching-gen-z-on-social-media/): Join us as we delve into the world of Generation Z. Henry is placed in the hot seat as Emily... - [Making the most of your case study content](https://wrappedagency.co.uk/making-the-most-of-your-case-study-content/): You work incredibly hard to achieve brilliant results for your clients, and you are so busy that as soon as... - [Let's Talk: Agility in Digital and Design](https://wrappedagency.co.uk/lets-talk-agile/): Being agile in the modern landscape is vital to survive the current climate. Being able to quickly deliver solutions is... - [Let’s Talk: Content Strategy](https://wrappedagency.co.uk/lets-talk-content-strategy/): Hear from Emily O’Brien, Head of Communications at Wrapped Agency, who covers how to create a content strategy that packs... - [Let’s Talk: Getting Creative in the Design & Digital Industry](https://wrappedagency.co.uk/lets-talk-getting-creative-in-the-design-digital-industry/): Our Managing Director, Kate Eady; Head of Communications, Emily O’Brien and Social Media Manager, Henry McGregor discuss merging creativity and... - [Let’s Talk: Meaningless Industry Jargon](https://wrappedagency.co.uk/lets-talk-meaningless-industry-jargon/): In this feature podcast discussion, Wrapped Agency’s Managing Director, Kate Eady, Head of Communications, Emily O’Brien and Social Media Manager,... - [The growth of video marketing](https://wrappedagency.co.uk/the-growth-of-video-marketing/): Hear from Martin Holmes about our recent event, which spoke about the growth of video marketing and how to get... - [Have you had a bad experience?](https://wrappedagency.co.uk/have-you-had-a-bad-experience/): There’s been something on my mind for a while. Have you ever had your fingers burned while working with a digital agency? From... - [LinkedIn launch their live streaming service](https://wrappedagency.co.uk/linkedin-launch-their-live-streaming-service/): 18 months after originally supporting video content on the platform, LinkedIn has started to roll out its new live streaming... - [Twitter’s new Snapchat filter](https://wrappedagency.co.uk/twitters-new-snapchat-filter/): With the rise of Snapchat and Instagram stories, we are in the age of user-generated visual content. It appears Twitter... - [Instagram Messages coming to desktop?](https://wrappedagency.co.uk/instagram-messages-coming-to-desktop/): Ever since its launch in 2010, Instagram has been predominantly a mobile-based platform with only a basic web version. However, this... - [Let's Talk Brand & Digital Podcast](https://wrappedagency.co.uk/lets-talk-brand-digital-podcast/): Welcome to Let’s Talk Brand & Digital, brought to you by The Wrapped Agency Podcast! We are creatives. A team... - [What is a digital audit and what’s included?](https://wrappedagency.co.uk/five-reasons-to-do-a-digital-audit/): Let me ask you some questions. Do you know where your audiences are online? What type of content do they... --- ## Case Studies - [Carelight Weartech](https://wrappedagency.co.uk/case-studies/carelight-weartech/): The wearable future of patient health - [Greater Manchester Mental Health NHS](https://wrappedagency.co.uk/case-studies/greater-manchester-mental-health/): Insight-based identity boosts NHS Trust profile. - [Leeds Beckett University](https://wrappedagency.co.uk/case-studies/leeds-beckett/): Shaping primary schools early attitudes and classroom culture on weight related bullying. - [Transact Pay](https://wrappedagency.co.uk/case-studies/transact-pay/): From strategy to content, we position TransactPay as Europe’s payments powerhouse. - [King+ (Card Compact)](https://wrappedagency.co.uk/case-studies/king-card-compact/): From strategy and research to brand rollout, animation, and content across platforms. - [Brunel Tech](https://wrappedagency.co.uk/case-studies/brunel-tech/): Specialist insurance for tech businesses. - [Persimmon](https://wrappedagency.co.uk/case-studies/persimmon/): Cementing internal communications for a construction giant. - [Cable Controls](https://wrappedagency.co.uk/case-studies/cable-controls/): Mechanical and electronic control specialists - [CannGen Insurance](https://wrappedagency.co.uk/case-studies/canngen-insurance/): Your cannabis insurance specialists. - [Schülke](https://wrappedagency.co.uk/case-studies/schulke/): A supercharged digital presence that puts schülke in front of the right healthcare professionals. - [The Letting Quarter](https://wrappedagency.co.uk/case-studies/the-letting-quarter/): Insight-led branding and website helping The Letting Quarter stand out in a crowded market. - [NTH Solutions](https://wrappedagency.co.uk/case-studies/nth-solutions/): Taking the power of brand and digital marketing to NHS innovation - [Read school](https://wrappedagency.co.uk/case-studies/read-school/): A co-educational day and boarding school in North Yorkshire - [Ackworth School](https://wrappedagency.co.uk/case-studies/ackworth-school/): Values-led marketing – with a spark - [Country Properties](https://wrappedagency.co.uk/case-studies/country-properties/): Modernising brand real estate to stay ahead of the market - [Leeds City Council](https://wrappedagency.co.uk/case-studies/leeds-city-council/): Hands-on support for council’s internal behaviour change - [City of York Council](https://wrappedagency.co.uk/case-studies/city-of-york-council/): Sparking behaviour change through insights - [Prosper Wakefield](https://wrappedagency.co.uk/case-studies/prosper-wakefield/): Building a better future for Wakefield district - [Leeds Community Foundation](https://wrappedagency.co.uk/case-studies/leeds-community-foundation/): Supporting communities throughout Leeds & Bradford - [Charity Case Studies](https://wrappedagency.co.uk/case-studies/charity/): Charity case studies Back to case studies - [Newcastle Hospitals](https://wrappedagency.co.uk/case-studies/newcastle-hospitals/): Bringing the workforce to the forefront - [Education Case Studies](https://wrappedagency.co.uk/case-studies/education/): Education case studies Our award-winning campaigns in the education sector are always tailored to each individual school’s ethos. We take... - [Lifestyle Case Studies](https://wrappedagency.co.uk/case-studies/lifestyle/): Lifestyle case studies Sitting neatly alongside our property sector expertise is homes and interiors. We use data and insights from... - [Digital Marketing Case Studies](https://wrappedagency.co.uk/case-studies/digital-marketing/): Digital marketing case studies Boost your brand’s online presence with our cutting-edge digital marketing expertise. From strategic planning and content... - [Get Wrapped Case Studies](https://wrappedagency.co.uk/case-studies/get-wrapped/): GetWrapped™ case studies Unlock your company’s full potential with our strip back and re-build GetWrapped™ workshops, which help us define,... - [Brand Case Studies](https://wrappedagency.co.uk/case-studies/brand/): Brand case studies A strong brand builds trust, loyalty, and competitive advantage, so let us ignite your essence. Our team... - [Internal Comms Case Studies](https://wrappedagency.co.uk/case-studies/internal-comms/): Internal communications & employee engagement Our internal comms and employee engagement team has experience across SMEs, big corporates, huge multinationals... - [B2C Case Studies](https://wrappedagency.co.uk/case-studies/b2c/): B2C case studies In a dynamic and rapidly-evolving landscape, experience the magic of Wrapped’s B2C expertise. We’ll transform your brand... - [B2B Case Studies](https://wrappedagency.co.uk/case-studies/b2b/): B2B case studies Step into our world and you’ll see how imagination meets innovation to create solutions that transform brands,... - [Healthcare Case Studies](https://wrappedagency.co.uk/case-studies/healthcare/): Healthcare case studies With extensive experience working with NHS trusts, NHS England and NHS digital, as well as a raft... - [Property Case Studies](https://wrappedagency.co.uk/case-studies/property/): Property case studies Competitive and fast-moving, we’ve seen the property sector weather dramatic changes in recent years. We’re proud that... - [NHS Case Studies](https://wrappedagency.co.uk/case-studies/nhs/): NHS case studies Working with so many NHS trusts, as well as NHS England and NHS Digital, is a privilege.... - [Linten Technologies](https://wrappedagency.co.uk/case-studies/linten/): Ambitious tech team poised for transformation - [Remedy Healthcare Solutions](https://wrappedagency.co.uk/case-studies/remedy-healthcare/): Partnering for ambitious growth in healthcare - [Remedy Culture](https://wrappedagency.co.uk/case-studies/remedy-culture/): Improving business performance from the inside out - [Log my Care](https://wrappedagency.co.uk/case-studies/log-my-care/): Going digital to deliver outstanding care - [Wold Top](https://wrappedagency.co.uk/case-studies/wold-top/): Bottling a brewery into a brand - [Peter Thompson of York](https://wrappedagency.co.uk/case-studies/peter-thompson-of-york/): You’ve got the lux: superior social media - [Persimmon (OLD)](https://wrappedagency.co.uk/case-studies/persimmon-old/): Cementing internal communications for a construction giant - [Mulberry Homes](https://wrappedagency.co.uk/case-studies/mulberry-homes/): Elegant journalism and design for ambitious housebuilder. - [Oxona Healthcare](https://wrappedagency.co.uk/case-studies/oxona-healthcare/): Igniting growth for a fresh healthcare service. - [Lincoln & York](https://wrappedagency.co.uk/case-studies/lincoln-york/): Blending online and offline brand creativity - [Bootham School](https://wrappedagency.co.uk/case-studies/bootham-school/): Raising a school profile – and pupil numbers - [House of Piccadilly](https://wrappedagency.co.uk/case-studies/house-of-piccadilly/): Brand experience that opens doors - [Flourish at Newcastle Hospitals](https://wrappedagency.co.uk/case-studies/flourish/): Inspiring colleagues to Flourish - [William's Den](https://wrappedagency.co.uk/case-studies/williams-den-2/): Branding that sparks joy and imagination - [Hunters Estate Agents](https://wrappedagency.co.uk/case-studies/hunters-estate-agents/): Powering up the property professionals - [Dataspire](https://wrappedagency.co.uk/case-studies/dataspire/): Spreading the word about information tech provider to schools - [Tunstall Healthcare](https://wrappedagency.co.uk/case-studies/tunstall-healthcare/): Sales and brand growth for tech-led industry leader. - [United Education](https://wrappedagency.co.uk/case-studies/united-education/): Helping to inspire the next generation - [Your Move](https://wrappedagency.co.uk/case-studies/your-move/): UK estate agency with a national network of branches --- ## Landing Pages - [AI SEO Agency | GEO Services | Wrapped Agency](https://wrappedagency.co.uk/ai-seo-agency-generative-engine-optimisation/): AI SEO Agency Stay visible in the age of AI search. AI is changing how people find and trust brands.... - [Healthcare Web Design and Development](https://wrappedagency.co.uk/healthcare-web-design-and-development/): Healthcare Website Design & Development Agency Specialist Web Design & Development for Healthcare Providers Book a FREE audit and consultation... - [Emerging Markets](https://wrappedagency.co.uk/landing-pages/emerging-markets/): Marketing for emerging marketing Others see red tape, we see green lights. When launching innovation in emerging sectors, strategy is... - [Digital Marketing - SEO](https://wrappedagency.co.uk/seo-marketing-agency/): Award-winning digital marketing & SEO agency We’re a results-driven SEO agency with a track record of impressive growth for our... - [Digital Marketing - Leeds](https://wrappedagency.co.uk/digital-marketing-agency-leeds/): Award-winning digital marketing agency in Leeds We’re a results-driven creative marketing agency with a track record of impressive growth for... - [Digital Marketing - Yorkshire](https://wrappedagency.co.uk/digital-marketing-agency-yorkshire/): Award-winning digital marketing agency in Yorkshire We’re a results-driven digital agency with a track record of impressive growth for our... - [Digital Marketing - York](https://wrappedagency.co.uk/digital-marketing-agency-york/): Award-winning digital marketing agency in York We’re a results-driven marketing agency with a track record of impressive growth for our... - [Digital Marketing - PPC](https://wrappedagency.co.uk/ppc-marketing-agency/): Award-winning search marketing agency We’re a results-driven PPC ad agency with a track record of impressive growth for our clients... - [Digital Marketing - PPC & SEO](https://wrappedagency.co.uk/ppc-seo-agency/): Award-winning search marketing agency We’re a results-driven SEO and PPC agency with a track record of impressive growth for our... - [Digital Marketing - Social Media](https://wrappedagency.co.uk/social-media-marketing-agency/): Award-winning social media marketing agency We’re a results-driven social media agency with a track record of impressive growth for our... - [Digital Marketing - B2B](https://wrappedagency.co.uk/b2b-marketing-agency/): Award-winning B2B marketing services We’re a results-driven business marketing agency with a track record of impressive growth for our B2B... - [Brand - Positioning](https://wrappedagency.co.uk/landing-pages/brand-positioning/): The insight-driven brand positioning agency with people at the heart We’re a results-driven brand development agency – here to connect... - [Brand - Strategy](https://wrappedagency.co.uk/brand-strategy-positioning-and-development/): The insight-driven brand strategy agency with people at the heart We’re a results-driven brand agency – here to connect you... - [Digital Marketing - General](https://wrappedagency.co.uk/digital-marketing-services-agency/): Award-winning digital marketing services We’re a results-driven digital marketing agency with a track record of impressive growth for our clients... - [Template - General Landing Page](https://wrappedagency.co.uk/landing-pages/general-landing-page-template/): Specialist NHS marketing agency We’re a full-service brand, design and digital marketing agency based in York. Book a FREE audit... - [Healthcare NHS London](https://wrappedagency.co.uk/landing-pages/healthcare-nhs-london/): Specialist NHS marketing agency We’re a full-service brand, design and digital marketing agency. Book a FREE audit and consultation with... - [Template - SEO](https://wrappedagency.co.uk/landing-pages/seo-landing-page-template-seo/): SEO marketing by Wrapped Agency Premier SEO Services in York, Leeds, and throughout Yorkshire. Book a free consultation with one... - [Healthcare - Brand](https://wrappedagency.co.uk/healthcare-branding/): Healthcare brand strategies The full-service healthcare brand agency for digital, comms and creative solutions. Book a FREE audit and consultation... - [Healthcare PPC](https://wrappedagency.co.uk/healthcare-ppc-agency/): Healthcare PPC services Full-service healthcare digital agency for business growth and real results. Book a FREE audit and consultation with... - [Healthcare NHS](https://wrappedagency.co.uk/landing-pages/healthcare-nhs/): Specialist NHS branding and marketing agency We’re a full-service brand, design and digital marketing agency. Book a FREE audit and... - [Healthcare Medtech](https://wrappedagency.co.uk/medtech-marketing/): Specialists in medtech marketing We’re a full-service brand, design and digital marketing agency based in the UK. Book a FREE... - [Healthcare Strategy](https://wrappedagency.co.uk/healthcare-strategy-services/): Healthcare marketing strategy experts The full-service healthcare brand agency for digital, comms and creative solutions. Book a FREE audit and... - [Healthcare SEO](https://wrappedagency.co.uk/healthcare-seo-services/): Healthcare SEO services Full-service healthcare digital agency for business growth and real results. 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Get in touch Discover... - [Healthcare B2B](https://wrappedagency.co.uk/landing-pages/healthcare-b2b/): B2B healthcare marketing A full-service brand, design and digital marketing agency. Book a FREE audit and consultation with our experts... --- # # Detailed Content ## Pages - Published: 2026-05-14 - Modified: 2026-05-14 - URL: https://wrappedagency.co.uk/instructor-registration/ Your application has been accepted. Further necessary details have been sent to your registered email account. Congratulations! You are now registered as an instructor. Start building your first course today and let your eLearning journey begin. Go to Dashboard --- - Published: 2026-05-14 - Modified: 2026-05-14 - URL: https://wrappedagency.co.uk/student-registration/ You are already logged in --- - Published: 2026-02-04 - Modified: 2026-02-12 - URL: https://wrappedagency.co.uk/clinic/ Fresh thinking – fast! Got a marketing challenge you can’t quite crack? Let’s fix it – together. Wrapped Clinics are free, 30-minute, one-to-one sessions with one of our specialists. They’re designed to help you get unstuck, fast. How can we help you? Bring us your real-world problems, from Google Ads that aren’t performing, to websites that won’t show up in search, design dilemmas, or strategy questions. Whatever’s holding you back, we’ll help you find a way forward. In your clinic, we’ll:Listen properly to your challengeGive clear, practical advice you can use straight awayShare quick wins and fresh perspectivesHelp you understand your next best steps. No jargon. No pressure. Just honest marketing support from people who do this every day. Book your session, tell us what you need help with, and we’ll match you with the right Wrapped expert. --- - Published: 2025-10-08 - Modified: 2025-11-24 - URL: https://wrappedagency.co.uk/case-studies/ Case studies Success is about walking the walk. Here’s a selection of the businesses we’ve helped to grow through brand, digital marketing and communication. Health ↓ Finance ↓ Property ↓ Emerging Markets ↓ Case studies Businesses we’ve helped to grow. Explore selected work across regulated markets. Brand, web and campaign projects with measurable outcomes. Health · case studies Health campaigns that put patients first. From NHS Trusts to private providers, we blend insight, creativity and digital delivery to run healthcare campaigns that engage clinicians, support patients and prove their impact. Finance · case studies Financial brands built on clarity and trust. We work with fintechs and established institutions to craft brands, campaigns and digital experiences that explain complex products simply, reassure customers and turn consideration into measurable conversion. Property · case studies Property brands that move people and markets. From housebuilders to estate agents, we use market insight, storytelling and design to launch developments, grow instructions and keep your brand front of mind in competitive property markets. Emerging Markets & Regulated Sectors · case studies Digital growth for emerging and regulated markets. We support fintech, healthcare, education, insurance and other regulated organisations to navigate regulation, build trust and launch campaigns that unlock growth across complex, fast-moving markets. --- - Published: 2025-10-01 - Modified: 2025-10-16 - URL: https://wrappedagency.co.uk/sectors/ Marketing for regulated industries Regulated sectors. Remarkable results. We help brands in health, finance, property and emerging markets turn rules into an advantage. Our campaigns are compliant by design, audience-first, and built to launch without delay. View what we do Scroll to explore ↓ Why Wrapped? Because in regulated sectors, creativity and compliance must go hand in hand. Our team combines strong industry knowledge with marketing know-how to deliver campaigns that are:Bold and effective. Fully compliant. Audience-first. Ready to launch without delay. Creativity that stands up to regulation. In regulated sectors, great work must be effective and compliant. We partner with teams in Health, Finance, Property and Emerging Markets to turn complex rules into clear, confident communications. Healthcare marketing Supporting the NHS, medtech and life sciences brands. ↳ Find out more Financial marketing Helping fintechs, payment providers and platforms grow. ↳ Find out more Property marketing From residential developers to estate agencies. ↳ Find out more Emerging markets marketing Alternative therapies, crypto, e-gaming and more. ↳ Find out more Health Compliant from the start, patient-first health marketing that turns complex priorities into clear results. View sector Finance FCA-aligned and platform-safe marketing that builds trust, manages risk and converts at scale. View sector Property Property brands and sales journeys that meet planning rules and deliver leads, occupancy and sales. View sector Emerging markets Localised, compliant go-to-market across regions and platforms, from messaging to media. View sector How we turn compliance into competitive advantage. In regulated sectors, rules aren’t roadblocks, they’re the... --- - Published: 2025-10-01 - Modified: 2026-05-01 - URL: https://wrappedagency.co.uk/what-we-do/insights-and-research/ Market research & insights agency Evidence that turns uncertainty into advantage. We blend hard data with human insight to sharpen strategy, de-risk creativity and give you a clear edge in regulated and fast-moving markets. View our case studies View our services ↓ Research that accounts for regulation, risk and real-world behaviour. We don’t start with opinions. We start with evidence. Our research phase is designed to remove guesswork and build a clear, defensible foundation for everything that follows. We combine search intelligence, audience insight and market analysis to understand not just what people say - but how they actually behave, search and decide. That means deep keyword research to uncover intent and opportunity, alongside GEO and LLM prompt research to understand how your audience is finding and interacting with information in an AI-driven landscape. We analyse competitors to identify gaps and positioning opportunities, and we map behaviour across channels to see what drives action - not just attention. We also assess platform dynamics, from Google to Meta and beyond, ensuring everything we recommend aligns with how content is surfaced, restricted and scaled. Where needed, we go further - running focus groups and qualitative research to validate messaging, test assumptions and bring real human insight into the process. The result is a strategy grounded in reality - built to perform, and built to hold up under scrutiny. Get in touch Why research matters. The world moves fast. Audiences demand more. Competitors won’t wait. Without solid intelligence, brands get left behind. We... --- - Published: 2025-09-30 - Modified: 2026-05-01 - URL: https://wrappedagency.co.uk/what-we-do/content-and-communications/ Content creation and copywriting agency Content and communication that drives action. We turn complexity into clarity with content that connects. Messaging, storytelling and strategy designed to engage audiences and drive results. View our case studies View our services ↓ Content that informs, inspires and ignites. Content isn’t filler, it’s firepower. From sharp slogans and scroll-stopping social posts to detailed white papers and award entries, we deliver content that combines clarity, storytelling and substance - making people lean in, not scroll past. What sets us apart is how it’s built. Our team includes medically and financially trained copywriters who understand the detail, responsibility and regulation behind every word. That means everything we produce is not only engaging, but accurate, compliant and fit for the environments it needs to perform in. We blend creativity with strategy - intelligent editorial and storytelling that ensure every word earns its place. The result is communication that sparks conversation, shapes perception and moves audiences to act. Get in touch Our content & communications services. We turn ideas into action. From sharp copy to long-form storytelling, our writers and journalists create content that connects; smart, strategic and built for impact, performance and audiences who keep coming back for more. Our services include: IGNORE Content creation Content is king – and creating a strategy packed with useful, entertaining or inspiring content rules them all when it comes to marketing. And it’s cost-effective too. We’ll help you align your business goals with audience behaviour insights to create an approach... --- - Published: 2025-09-29 - Modified: 2026-05-01 - URL: https://wrappedagency.co.uk/what-we-do/website-development/ Web design and development agency Built for performance, compliance and scale. We design and build websites that balance striking creative with smart functionality, crafted to perform brilliantly, inspire confidence and turn attention into action. View our case studies View our services ↓ Thoughtful design, built on usability and accessibility. Websites built to perform. Your website isn’t just a digital presence - it’s a critical part of how your organisation is understood, trusted and chosen. We design and build websites that don’t just look good, but work hard: driving engagement, supporting conversion and standing up in complex, regulated environments. Our team brings together designers, developers and UX specialists with deep platform expertise. Every build is considered from the ground up - performance, structure, SEO and scalability all working together to deliver a seamless experience. Accessibility isn’t an afterthought. Our developers are trained to AAA standards, ensuring every site is inclusive, usable and compliant from day one. From navigation and readability to technical implementation, we create experiences that work for everyone - while meeting the requirements of modern accessibility standards. We also build with compliance in mind. Whether working within healthcare, finance or other regulated sectors, we ensure your site meets both industry expectations and platform requirements - without compromising on performance or creativity. The result is a website that’s fast, accessible, compliant and built to perform in the real world. Get in touch Why website development matters. Your website is more than a digital shop window. It’s where people research, compare... --- - Published: 2025-09-29 - Modified: 2026-05-01 - URL: https://wrappedagency.co.uk/what-we-do/digital-marketing-new/ Digital marketing agency Delivering performance across every channel. We deliver campaigns across search, paid, social, content and email - aligned through insight and executed with a deep understanding of platforms, performance and compliance. View our case studies View our services ↓ Experts in complex campaign delivery. Execution that gets it live - and gets it right. Turning strategy into performance takes more than activation - it takes the right expertise, across the right platforms, applied in the right way. That’s where we come in. Our delivery teams are made up of platform specialists, supported by medically and financially trained copywriters, designers and developers who understand the detail behind what you do. From Google to Meta and beyond, we execute across every channel with a clear understanding of how platforms work, what’s allowed, and what performs. That includes evolving search behaviours. Alongside SEO, we deliver GEO (Generative Engine Optimisation) - ensuring your brand is visible not just in search engines, but in AI-driven results, LLM outputs and emerging discovery platforms. Everything we deliver is connected. Search, paid, social, content and creative are aligned into one joined-up approach - so no channel operates in isolation, and nothing is left to chance. We don’t treat compliance as a constraint - it’s built into how we work. Whether navigating YMYL requirements, financial regulations or platform-specific policies, we ensure every campaign is accurate, approved and built to run without risk. This is delivery designed for complex environments: structured, scalable and built to perform in the... --- - Published: 2025-09-29 - Modified: 2026-05-01 - URL: https://wrappedagency.co.uk/what-we-do/branding-and-creative/ Branding and design agency Designs that make people feel. Your brand shouldn’t whisper. It should strut in, grab attention and make itself unforgettable. Bold, brilliant and unapologetically full of creative fire. View our case studies View our services ↓ Creative that earns attention and drives action. It’s not enough to be recognised. Your brand needs to be remembered. From distinctive identities to campaign creative that cuts through, we make sure your brand shows up with clarity and impact—wherever your audience encounters it. We design across every touchpoint: motion, digital, out-of-home, trade environments, social assets, brand guidelines and illustration. Everything considered. Everything intentional. Every asset designed with platform and regulatory compliance in mind from the outset. What sets us apart is how it works. We don’t create for aesthetics alone—we build brands and creative that carry meaning, meet standards, and perform in the real world. Work that connects emotionally, drives action and holds its own in competitive, regulated markets. Creative that gets noticed, remembered and acted on. Get in touch Our branding & creative services. We create branding that’s bold, beautiful and built to perform, from strategy to storytelling, motion to campaigns. Work that inspires action, earns trust and lasts. Our services include: IGNORE Creative branding Getting noticed is tough enough. You don’t want to have to get noticed afresh every time your audiences come across your business. A signature colour increases brand recognition by 80% (think Cadbury’s purple and Sainsbury’s orange). Boost that with motifs, fonts and other visual cues... --- - Published: 2025-09-29 - Modified: 2026-05-01 - URL: https://wrappedagency.co.uk/what-we-do/digital-strategy/ Digital marketing strategy agency Aligning insight, creativity and compliance. We design evidence-based roadmaps that unite brand, content, search and paid into one plan. Audits, benchmarks and AI-driven insight focus budget where it returns most, turning channels into measurable growth. View our case studies View our services ↓ Connecting every channel into one strategy focused on performance. A strategy you can actually use. Our digital strategies aren’t theoretical documents -they’re built as practical, structured guides that show exactly what to do, where to focus and how to execute. Whether implemented by your internal team or delivered by us, everything is designed to be clear, actionable and ready to go. We start with an alignment phase - bringing your team into the process through focused workshops. This ensures we’re combining your internal knowledge, experience and priorities with our research and expertise to shape a strategy that’s both informed and realistic. From there, each strategy is rooted in insight, using real data to guide direction across every channel that matters. We connect activity across platforms - search, social, paid and owned - so everything works together, not in isolation. Crucially, we build with constraints in mind. That means aligning to industry regulations and platform policies from the outset, whether that’s YMYL considerations, financial compliance or advertising restrictions across Google, Meta and beyond. The result is a joined-up, multi-channel plan that’s grounded in reality, built for your sector, and designed to perform. Get in touch Why digital strategy matters. In a digital-first world, your... --- - Published: 2025-09-26 - Modified: 2025-10-16 - URL: https://wrappedagency.co.uk/what-we-do/ Full service marketing agency When everything clicks, growth follows. We bring strategy, brand, design, digital and content together: AI-ready, insight-driven and built for regulated sectors like healthcare, finance, property and emerging markets. View our case studies View our services ↓ Hello, we're Wrapped. Where fearless ideas find their focus. At Wrapped, we bring every part of brand and marketing together – strategy, design, digital, content and insight – so regulated businesses can grow with clarity and confidence. When everything sits under one roof, ideas move faster. Creative thinking fuels digital performance. Strategy shapes design. Every part works together right from the start, so your brand isn’t just beautiful, it’s powerful. The result? Campaigns that are bold, brilliant and built to deliver. Whether it’s research, positioning, campaigns, digital strategy, websites, training or copywriting, our work is always results-led, commercially focused and shaped by the needs of your sector. And because we understand your world inside out, every idea starts smarter, moves faster and lands stronger, turning insight into action, bold creativity into results and ambition into measurable, lasting growth. Get in touch Helping brave brands go further. We build the strategies and creative foundations regulated brands need to stand out and scale. From sharper positioning and creative campaigns to websites, digital strategies, training and copywriting, our work is insight-led, commercially focused and AI-ready. Whether you need clarity, creativity or growth, we’ll shape it into something that delivers. Insights & research Evidence that powers smarter strategies, from digital audits to social listening.... --- - Published: 2025-05-05 - Modified: 2025-05-06 - URL: https://wrappedagency.co.uk/our-approach/fully-wrapped/deliver/ Multi-platform marketing campaigns Converting marketing into commercial wins. Chat to us Delivering your digital marketing campaigns. What sets us apart from our competitors is our commercial focus. We’re more than a digital agency, we’re your digital partners. We’ll never fob you off with a spreadsheet of clicks and digital data, saying ‘our work here is done’. Our job isn’t simply to run a PPC campaign, or a Facebook campaign. Our job is to drive your sales. Our expertise is in using digital platforms to generate your leads but we’re never satisfied unless the leads are converting into real life sales. We work with the commercial targets of your business, using deep insight to understand your audiences’ motivations and behaviours. Using online and offline research methods, social listening, focus groups, interviews, audits and surveys, we’ll build a picture that will form the basis of detailed, incisive digital marketing strategies. Let's talk Top of funnel Winning new customers starts with brand awareness. We’ll use tried and tested digital marketing techniques and pin-sharp visuals and messaging to drive new visitors to your website or other platforms. But we understand that – particularly in business-to-business marketing – those new prospects may take a long time to nurture. The top of your funnel is just the start of your successful sales story. Lead nurturing A short lead nurture is great, but with so many business-to-business clients, we’ve learned to play the long game effectively. Sometimes that process can even take years, so we’ll dig in... --- - Published: 2025-05-05 - Modified: 2025-05-06 - URL: https://wrappedagency.co.uk/our-approach/fully-wrapped/design/ Designing & messaging Breathing life into strategy Chat to us Creating the impact that stands you apart Design and messaging is where ideas take shape – where strategy gets its voice, face and rhythm. Now that we know what makes your brand tick, we start to shape how it looks, sounds and feels. This is where we unlock the emotional triggers, explore creative direction, and bring storytelling into the spotlight. Working side by side with our strategy team, our creatives take what’s been unearthed in the Define phase and start to map it visually and verbally – keeping your audience at the centre of every decision. From logos and brand worlds to tone of voice, campaign concepts and content, we work to build recognition, consistency and energy around your brand. We’ll test, try, scribble, sketch, and polish – looking for that moment where everything clicks into place. This isn’t about creativity for creativity’s sake. It’s about ideas with intent. Design that works hard. Messaging that resonates. And assets that can flex across formats, platforms and audiences. You’ll hear about the big idea, see boards of creative design routes and campaigns in our brand agency. You’ll talk about imagery, graphics and photography – and how they’ll impact your target audiences. We’ll devise snappy slogans, engaging content ideas and make detailed plans. Your organisation is about to become a lot more colourful. ↳ Explore our deliver approach Let's talk Idea creation Ideation, the Big Idea, the spark – whatever you call it,... --- - Published: 2025-05-01 - Modified: 2025-05-06 - URL: https://wrappedagency.co.uk/our-approach/fully-wrapped/define/ Define Brand, digital and communications strategy - the blueprint for growth. Chat to us The stage that everything else flows from Define is the steel that supports the structure; the heft that makes up the bulk of the iceberg and the bone structure that creates the beauty. Skip or scrimp here and you’re on a hiding to nothing. If you’ve already done this elsewhere, that’s great – we’ll work with that. But if not, you’re spending time and money peppering the universe with random messages, in the hope that something will land. As a brand strategy agency, we’ll work with you to understand how your business works, what your culture is like, where you want to be and when you want to get there. We’ll help you identify what you really, truly believe in, what unites your organisation and what you offer to your customers. We’ll research your place in the market, listen to what your audiences are thinking and doing, and analyse what’s already working and what could improve. The outcomes include a goal-setting brand strategy and a brand bible; your go-to foundation for everything, detailing where you’re going and why you’re going there. As a digital strategy agency, you’ll come away from these sessions with a bespoke blueprint detailing the messages your audiences need to hear, on the platforms they use – meaning you can take the conversation to them. But more than that, you’ll get a calming yet invigorating sense of clarity that will help you to... --- - Published: 2025-05-01 - Modified: 2025-05-06 - URL: https://wrappedagency.co.uk/our-approach/wrapped-up/ Creative, content and digital, on demand - anytime Chat to us How it works Let's talk You need creative firepower on tap. We deliver it – working with businesses and marketing teams on everything from social media management to content creation and impactful brand assets. We also train your team to keep you ahead of trends. With WrappedUp you get flexible monthly support on a subscription basis, with access to our full team for a set number of hours. Plus, we deliver regular training on social media, Google updates, and audience insights – keeping you competitive and in control. Let's talk Let’s get started Because strong brands don’t build themselves. Call 01904 727800 or email hello@wrappedagency. co. uk to get started – or ask us anything. Talk to us Look like a big brand, affordably You know your business needs to look the part. But when you’re starting out or scaling fast, you don’t always have the time, budget or headspace to hire a full marketing team. You’re wearing a hundred hats, and marketing is often the one that slips. WrappedUp gives you a creative team on tap. It’s a flexible subscription that gives you 5 hours of expert marketing support a month – so you can get the work done without needing to do it all yourself. Logos, social posts, email templates, letterheads, brochures, pop-up banners, you name it. It's real marketing help, when you need it. What’s included Creative, content and digital – all sorted. WrappedUp gives you... --- - Published: 2025-05-01 - Modified: 2025-05-06 - URL: https://wrappedagency.co.uk/our-approach/fully-wrapped/ Creative and strategic thinking for brand growth Chat to us How it works Let's talk With Fully Wrapped, we go beyond tactics – we get under the skin of your brand. From shaping brand strategy to crafting campaigns that drive real engagement, we turn insight into impact, helping you connect with the right audience. We dive deep into your brand – auditing, researching, and gathering insights through focus groups and workshops. Next, we create dynamic rebrands, build compelling messaging and design tailored marketing strategies. From positioning to campaigns, we deliver long-term success that drives real impact. The approach We start with your goals and objectives. This allows us to understand where you want to be, so we can create a solution to get you there. We start with research, behaviour insight and competitor analysis. Let's talk Define Flexible monthly support with creative solutions, content creation, social media management, and team training. ↳ Find out more Design Immersive brand strategies, dynamic campaigns, rebrands, and tailored marketing for long-term impact. ↳ Find out more Deliver Build brand equity with robust strategies, clear positioning, and memorable, sustainable growth solutions. ↳ Find out more Ready to get started? Let's talk --- - Published: 2025-04-30 - Modified: 2025-05-06 - URL: https://wrappedagency.co.uk/our-approach/strategically-wrapped/ Creating brands that grow, lead and last Chat to us How it works Let's talk With Strategically Wrapped, we specialise in brand strategy – defining what sets you apart, building equity, and ensuring your brand isn’t just sustainable but truly iconic. Our senior strategists work closely with you to create a clear, future-focused brand architecture that strengthens your brand equity. We define your positioning, develop marketing strategies, and guide you through transformation – so your brand is built to lead, now and in the future. Ready to get started? Let's talk --- - Published: 2024-07-16 - Modified: 2024-07-30 - URL: https://wrappedagency.co.uk/society-54/ Building and growing brands through strategy and boundless experience LET'S CHAT 5 people. 4 goals. We work with leaders who are ambitious and are ready for change. A collective of experienced, tried and tested a million times over, strategic consultants, together we will challenge the way you think, act and deliver. TO PARTNER WITH AMBITIOUS BRANDS TO CREATE ENVIRONMENTS THAT THRIVE TO BE BOLD & BRAVE SHOWCASING INDIVIDUALITY DEVELOP STRATEGIES TO GROW BRANDS KATE EADY BRAND BUILDER & STRATEGIST ‎ 30 years experience creating brand equity for business’s who want to grow, bring new products to market, expand globally or are preparing for exit. MORE + RICHARD COLLISHAW HR LEADER‎ ‎ 30 years experience working with global brands, facilitating change and new ways of working, with tangible, sustainable outcomes and results. MORE + DARREN CASEY PHOTOGRAPHY & CREATIVE 25 years experience shaping brand’s visual identity, storytelling, and marketing through creative photography and a strong visual perception. MORE + TOBY PHILLIPS SALES & TURN AROUND SPECIALIST 30 years experience in results delivery & business turnaround through driving sales teams. MORE + BECKY MATHESON DIGITAL PERFORMANCE STRATEGIST 22 years experience driving business growth and success by strategic digital marketing to achieve measurable results. MORE + Are you open to new ways of working? We’re tired of average, aren’t you? Those brand you envy... they don’t settle for average do they. But being brave in business and shouting out loud about what you believe in is harder than you think. At 54, we’ve... --- - Published: 2023-07-03 - Modified: 2023-07-10 - URL: https://wrappedagency.co.uk/terms-conditions/ Terms and conditions InterpretationThe Customer's attention is particularly drawn to clause 11 that is entitled Warranty and Limitation of Liability. In these Terms the following words shall have the following meanings: Term Description Additional Charges Wrapped reserves the right to charge the Customer Additional Charges if the work continues beyond that envisaged in the Contract. Such Additional Charges will be set out on request if not included in the Contract. Bespoke Material Means the icons, text, branding, graphics and other material created by Wrapped under these Terms. Intellectual Property Rights Patents, rights to inventions, copyright and related rights, trade marks and business names, rights in get-up, goodwill and the right to sue for passing off, rights in designs, rights in computer software, database rights, right to use, and protect the confidentiality of, confidential information (including know-how) and all other intellectual property rights, in each case whether registered or unregistered and including all applications and right to apply for and be granted renewals or extensions of, and rights to claim priority from, such rights and all similar or equivalent rights or forms of protection which subsist or will subsist now or in the future in any part of the world. The Contract The agreement between the Customer and Wrapped to deliver the Goods and/or perform the Services for the Customer as set out in the Estimate or Scope of Work. The Customer The person, firm or company who instructs Wrapped to deliver the Goods and/or perform the Services. Data Controller Has... --- - Published: 2023-07-03 - Modified: 2023-07-07 - URL: https://wrappedagency.co.uk/pitching-policy/ Our Pitching Policy We understand that pitches are often the most appropriate method for you to find the best agency fit for your business. At Wrapped, we never do anything by halves, and when we are asked to pitch for a project we put our heart and soul into researching and creating a unique, relevant proposal for your business. As a result, we combine hours of work from our researchers, specialists and client service teams to deliver a pitch that we hope will make you excited to work with us. These hours of work, and years of experience mean that we will only pitch for projects with budgets over £7,500. We ask that if you are considering asking us to pitch, please be transparent about how many agencies are also responding to the pitch, alongside any scoring system that you may be using. We receive many pitch enquiries and we need to be able to weigh up the opportunity against the amount of resource, care and attention that we put into producing a winning pitch. Get in touch --- - Published: 2023-07-02 - Modified: 2023-11-01 - URL: https://wrappedagency.co.uk/charity-marketing-agency/ Giving something back At Wrapped, we take pride in doing the right thing. As part of this, we love working with inspirational charities that make a difference to our communities. We support with raising awareness and brand-building, right through to strategies to turn those goals into vivid reality. GET IN TOUCH Woodmeadow Trust The Woodmeadow Trust started in 2012 as a charity promoting the benefits of conservation, helping educate the public about how to protect our environment. In 2019, Wrapped supported the Trust by sponsoring a well-attended event raising awareness of the charity. As we really value the natural environment, we continue to support them. Tempus Novo Tempus Novo is an amazing charity, working with ex-offenders and serving prisoners to stop the cycle of crime and make a huge difference. We provide Tempus Novo with ongoing marketing advice and support, hosting the website and meeting with them regularly at our education sessions. Children’s Literature Festival’s This initiative was set up by the brilliant Christina Gabbitas, winner of the 'Best Achievement' award in the People's Book Prize. Christina works to raise awareness of important issues and start difficult, but necessary conversations. We have provided support to Christina with creative design, website development and sponsorship. Leeds Community Foundation Between 2017-2018, Leeds Community Foundation awarded over £3. 3 million spread across 615 grants. Altogether this has benefited more than 100,000 people. We have worked with Leeds Community Foundation on charity brochure design and website development; alongside developing the brand, launch strategy and website... --- - Published: 2023-07-02 - Modified: 2023-07-19 - URL: https://wrappedagency.co.uk/knowledge/wrapped-partners/ Wrapped & PartnersMarketing mentoring Free two-hour collaborative workshops created specifically for your objectives, helping your business get ready for change. Is your business ready for change? What is Wrapped & Partners? A two-hour exploratory session and marketing mentoring workshop, identifying the drivers, processes and strategy behind preparing your business for the next step. Brave businesses succeed, and they need to be ready for change – so this session draws experience and knowledge from Kate at Wrapped, Irwin Mitchell, Brand Strategist Simon Preece and Scaled Insights to give you the toolkit to understand how to make this next step.   The session is aimed at Owners, CEO’s and Senior Decision Makers who are looking to progress their business and get insights into how to evolve.   Who is it for? Kate Eady and Becky Matheson-Bruce are joining forces with Wrapped Partners, Irwin Mitchell, Barry Singleton and Simon Preece. Together they form a collaborative team with a combined 100 year experience in business consultation, brand understanding, intellectual property, creating international businesses, gaining new business and digital marketing mentoring. These are free two-hour collaborative workshops created specifically for your objectives, helping your business get ready for change. These collaborations are for business owners and senior decision-makers who want to grow their business by tapping into shared knowledge. How to apply We would love to hear from you. These sessions are in demand and we select businesses who are likely to benefit from the content delivered in the session, rather than allocating places on... --- - Published: 2023-07-02 - Modified: 2023-08-16 - URL: https://wrappedagency.co.uk/knowledge/tuesday-wrap/ Tuesday Wrap Once a month on a Tuesday, we will host an online (occasionally in-house) lunch and learn for these sociable, informal sessions. These 45-minute interactive sessions are a technical wrap-up of the latest digital updates, and can be sector-specific such as healthcare marketing or school marketing. Suitable for mid-level marketers, creatives and communicators to catch up with the latest trends, knowledge and approaches to deliver results and stay passionate about their role. Upcoming Tuesday Wrap sessions Listen to our team Wrapped Knowledge® Gen W A place for your talent to learn & share Tuesday Wrap A place for your talent to learn & share Wrapped Training A place for your talent to learn & share Wrapped & Partners A place for your talent to learn & shareWe believe in continuous learning and we believe in giving back. Over the years, our training and workshops have grown into Wrapped Knowledge. Today, it’s an ever-evolving suite of practical, lively, interactive and free education events, for creatives, communicators and marketers at all stages of their careers. Find out more --- - Published: 2023-07-02 - Modified: 2023-07-12 - URL: https://wrappedagency.co.uk/knowledge/genw/ Gen W Today’s young creatives are tomorrow’s industry leaders. We’re passionate about sharing skills, insight and experience with those just starting out in their careers. Wrapped on the road We've have taken GenW on the road and are touring colleges and universities across the UK! We’d love to come and deliver our fun, interactive guest lectures (in person or virtually) to students.  Topics include digital marketing, SEO PPC management, design, strategy, tales from the industry, CV/portfolio tips and a digital marketing campaign task to get your teeth into. But, if you’ve got a specific subject in mind, just get in touch. Want us to deliver a guest lecture? Drop us a line! Wrapped Knowledge® Gen W A place for your talent to learn & share Tuesday Wrap A place for your talent to learn & share Wrapped Training A place for your talent to learn & share Wrapped & Partners A place for your talent to learn & shareWe believe in continuous learning and we believe in giving back. Over the years, our training and workshops have grown into Wrapped Knowledge. Today, it’s an ever-evolving suite of practical, lively, interactive and free education events, for creatives, communicators and marketers at all stages of their careers. Find out more --- - Published: 2023-07-02 - Modified: 2023-11-01 - URL: https://wrappedagency.co.uk/property-brand-and-marketing/ Results-driven Estate Agent & Property Marketing Agency We are The Wrapped Agency. We help ambitious brands grow through strategic, creative, and deliverable solutions. GET IN TOUCH Branding, Design & Digital Marketing by Experienced Specialists in Property We use brand planning, communications and digital strategy to promote property businesses and drive sales. We have worked with a number of high-profile property businesses and estate agents, delivering creative campaigns that produce fantastic results. CASE STUDY: Hunters – Energetic, Strategic, Creative Campaigns to Hit Home We work with the Marketing Director and key stakeholders at Hunters to reinvent the business’ annual campaign. Our designs are based on evidence born of research into Hunters’ key target audiences. The resulting creative drives leads and valuation appointments. Taking eye-catching, colourful and textured photography, illustrative designs, bold straplines, inventive copy and motion graphics, our campaigns and creative assets generate excitement from stakeholders, franchisees, homeowners and house hunters time and time again. FIND OUT MORE A Full-Service Marketing Agency, Specialising in Property Our insights-driven approach to delivering brand, digital marketing, creative and communications achieves incredible results. Following the principles of Strategy, Creative and Delivery; we take the time to fully understand your business, your proposition and your audiences through thorough research, audits, market intelligence, benchmarking, workshops and AI technology analysis. With this knowledge and evidence we devise a brand and digital strategy that works. With talented, strategic creatives and copywriters, we create brands, visuals and emotion-led content that reaches audiences on the relevant platforms, engages them and drives... --- - Published: 2023-07-02 - Modified: 2023-11-01 - URL: https://wrappedagency.co.uk/brand-marketing-for-schools-and-education/ Results-driven School & Education Marketing & Branding Agency We are The Wrapped Agency. We help ambitious brands grow through strategic, creative, and deliverable solutions. GET IN TOUCH Branding & Digital Marketing by Experienced Specialists in the Education Sector With a wealth of experience in the education sector, we have worked with many schools and educational organisations to deliver creative branding and targeted, relevant digital marketing and communications campaigns and strategies. Understanding the behaviour, psychology and requirements of pupils, parents and schools helps us deliver relevant strategies for digital and brand that deliver results. Our strengths lie in creative, strategic thinking, so we deliver stories, brand and digital marketing campaigns that capture the imagination and evoke curiosity. School Marketing Choosing the educational institution for your child is the most important decision that a parent can make. We help your school reach your target audiences (parents and pupils), we understand how vital it is to clearly communicate your passion, ethos and values appropriately to prospective parents and pupils. Educational Business Marketing We understand the priorities and challenges of working in the education sector. Through strategic branding, messaging, content hierarchy and digital marketing, we help you reach the relevant schools, universities, and other educational businesses to communicate how your business can help them achieve the best educational outcomes possible. CASE STUDY: Bootham – Increasing Visibility and Interest for Bootham School Working in partnership with Bootham School’s headteacher, bursar and marketing director, we replanned the school’s brand identity to emphasise the importance of the... --- - Published: 2023-06-30 - Modified: 2023-11-01 - URL: https://wrappedagency.co.uk/video-production-leeds/ Video Production We are The Wrapped Agency. We help ambitious brands grow through strategic, creative, and deliverable solutions. GET IN TOUCH Based in Leeds. Here at The Wrapped Agency, we serve Leeds, West Yorkshire, one of the most creative and vibrant cities in the UK. Being in Leeds means that we have access to some of the most talented video production experts in the North of England. Our creative team has experience in producing video for a diverse range of clients, products, events and services. High-quality video production. At Wrapped we work closely with our clients to produce high quality video production in Leeds and nationally. From the initial idea and meeting, we create the scripts and storyboards which start to bring your video production to life. Full production Wrapped offers a full production service, with every aspect of the pre-production, production and post-production carried out by our in-house team. We keep close contact with our clients to ensure that we keep to the brief and that the finished video is always on brand, helping you to meet your marketing goals. After a production is shot, we like to showcase the footage to you from our studios or remotely over the internet. Strong relationships with clients and face to face meetings is the best way to create a successful production that gives you the best results. GET IN TOUCH Get in touch with us today Ready to take the next step? Fill in your details below and we look forward... --- - Published: 2023-06-30 - Modified: 2023-11-01 - URL: https://wrappedagency.co.uk/food-marketing-agency-leeds/ Need a Food Marketing Agency in Leeds? We are The Wrapped Agency. We help ambitious brands grow through strategic, creative, and deliverable solutions. GET IN TOUCH Marketing your product. Whether your food and drink marketing challenges are to stand out in-store, support your sales team with professional marketing materials or to drive new traffic to your website, we can help create strategies that meet your objectives and get results. “Rachel Clark’s role as Brand Manager at Red Bull saw her implementing brand strategy, advertising and PR campaigns, influencing both internal and external stakeholders with her work. ” Andy Shaw, Managing Director, Red Bull UK An agency that skyrockets your brand to new heights If you’re looking to increase sales, brand recognition and web traffic, using a professional food marketing agency helps you to get results faster and within a budget. You’ve probably had years in the food and drinks marketing game. You know the ins and outs of the industry. Your customer insight is second to none. You have your supply chain nailed and you’ve got your distribution down to a fine art. PR help for your brand. Book a free consultation with our PR Manager who can look into your company, audiences and competitors to determine how you can get your brands noticed. GET IN TOUCH Get in touch with us today Ready to take the next step? Fill in your details below and we look forward to chatting. Name Email address Phone number Company name Message Mailing list... --- - Published: 2023-06-30 - Modified: 2023-11-01 - URL: https://wrappedagency.co.uk/property-marketing-agency-leeds/ Property Marketing Agency in Leeds We are The Wrapped Agency. We help ambitious brands grow through strategic, creative, and deliverable solutions. GET IN TOUCH Is your property marketing agency generating leads for your business? We are a property marketing agency that can help you generate enquiries, boost web traffic and boost positive PR. We have experience across the residential, development, commercial, rural and planning property industry. We are specialists at web design and development, digital audits, PR campaigns, content, copywriting, PPC, SEO and social media training. What our customers say “Rachel Clark’s role as Brand Manager at Red Bull saw her implementing brand strategy, advertising and PR campaigns, influencing both internal and external stakeholders with her work. ” Andy Shaw, Managing Director, Red Bull UK Let’s talk about your company. Book a FREE consultation by entering your details below or calling Rachel Clark on 0113 8730100. Optimising your website to rank high in Google. Using PR, social media and blogging to boost brand awareness and drive sales. Delivering daring design to enhance your marketing activity. Supporting the retail sales process. We can help you:Boost website traffic to key schemes and propertiesBuild brand awareness and recognition with residential vendors, commercial investors and landlordsUse blogging, PR and social media to create a thought leadership position within the industryGenerate positive PR and word of mouth referrals Get in touch with us today Ready to take the next step? Fill in your details below and we look forward to chatting. Name Email address Phone... --- - Published: 2023-06-30 - Modified: 2024-01-17 - URL: https://wrappedagency.co.uk/creative-design-agency/ Strategic Creative Design Agency We are The Wrapped Agency. We help ambitious brands grow through strategic, creative, and deliverable solutions. Book a free consultation with one of our experts to talk about your business challenges and how we can help you move past them. BOOK NOW The Wrapped multi-channel approach combines strategy, creativity, and delivery to push your brand to new possibilities through branding, design, and print. Our in-house team of researchers, strategists, creatives, and communicators combine their strategic knowledge with creative skills to bring meaningful, lasting change to your brand. Here are a few of our recent projects. EDUCATION PROPERTY LIFESTYLE HEALTHCARE Creative Design Specialists Every creative project is built on insight, knowledge and research. We work collaboratively in our design studio, combining our specialist skills, processes and experiences to stand your brand out from the crowd through strategy, creative and delivery. Brand proposition Understanding & defining your proposition enables us to create strategic creative concepts and ideas that showcase your brand story. Insights We use fact based research and insights to inform and inspire every creative decision we make. Brand strategy Our brand strategists will explore every possibility, opportunity and direction in a detailed brand strategy. Online design Our digital designers ensure your brand and design works perfectly ensuring clarity coherence whilst remaining creative. Design & print Our designers understand accessibility and will maximise results through exciting design and print. Social media We know motion graphics & video engage so our designers love bringing ideas to life through... --- - Published: 2023-06-23 - Modified: 2023-07-03 - URL: https://wrappedagency.co.uk/cookie-policy/ Cookie Policy This page details the Cookie Policy for The Wrapped Brand Agency Limited. What Are Cookies? As is common practice with almost all professional websites, this site uses cookies. These are tiny files that are downloaded to your computer, to improve your experience. This page describes what information they gather, how we use it and why we sometimes need to store these cookies. We will also share how you can prevent these cookies from being stored, however this may downgrade or ‘break’ certain elements of the sites functionality. If you want to know more about cookies, read more about them here: aboutcookies. org. How We Use Cookies We use cookies for a variety of reasons detailed below. Unfortunately, in most cases there are no industry standard options for disabling cookies without completely disabling the functionality and features they add to this site. It is recommended that you leave on all cookies if you are not sure whether you need them or not in case they are used to provide a service that you use. Disabling Cookies You can prevent the setting of cookies by adjusting the settings on your browser (see your browser Help for how to do this). Be aware that disabling cookies will affect the functionality of this and many other websites that you visit. Disabling cookies will usually result in also disabling certain functionality and features of this site. Therefore, it is recommended that you do not disable cookies. The Cookies We Set Email newsletters related cookies... --- - Published: 2023-06-22 - Modified: 2023-06-22 - URL: https://wrappedagency.co.uk/blog/ Knowledge share™ Let’s keep up-to-date. This is a place to come and learn, find out what’s going on and behaviour, trend and technology changes. If you want to understand more in depth digital marketing, visit our technical deep dive. We love to learn from others so our Sticky tape podcasts are insightful and a great listen. And of course its a place to shout out about our own results, design an fabulous clients --- - Published: 2023-06-21 - Modified: 2026-05-14 - URL: https://wrappedagency.co.uk/ The global brand & digital marketing agency Marketing built for regulated sectors. A UK-based global brand and marketing agency helping healthcare, finance, fintech, property and emerging market organisations grow with confidence. View case studies Scroll to explore ↓ Specialist teams. Real expertise. Proven delivery. From finance and fintech to healthcare, property and emerging markets, we help ambitious organisations cut through with clarity, confidence and creative edge. Everything starts with research. Insight-led thinking underpins every decision, so what we create isn’t just creative - it’s credible, compliant and built to perform. Commercially sharp and results-driven, we bring research, strategy, brand, digital, design and comms together under one roof. The benefit? Ideas move faster, creativity powers performance and every part works in sync - giving you bold, market-ready campaigns delivered by people who know your world inside out. Different sectors, shared complexity. We partner with private and public sector organisations -from NHS trusts and government bodies to pharmaceutical companies, clinics and ambitious high-growth businesses. Built for organisations that can’t afford to get it wrong. From NHS trusts and pharmaceutical brands to global financial institutions, fast-moving fintechs, property developers and emerging market businesses, we understand the different regulations, risks and growth pressures shaping each space. Health Compliant from the start, patient-first health marketing that turns complex priorities into clear results. View sector Finance FCA-aligned and platform-safe marketing that builds trust, manages risk and converts at scale. View sector Property Property brands and sales journeys that meet planning rules and deliver leads, occupancy and... --- - Published: 2023-06-21 - Modified: 2026-04-29 - URL: https://wrappedagency.co.uk/contact/ Contact us Get in touch with Wrapped Agency People do business with people. And we'd love to hear from you. Either complete the form below or give us a call to discuss any brand or marketing requirements you have. How can we help you? York (Head Office) The Pallion, Whinchat Hall, Skipwith Road, Escrick, York YO19 6EJe: hello@wrappedagency. co. ukt: 01904 727800 Call us now --- - Published: 2023-06-21 - Modified: 2026-05-13 - URL: https://wrappedagency.co.uk/about/ Meet the people behind the punch Creative energy. Serious expertise. We help ambitious organisations in regulated markets turn complexity into clarity and results. Strategy, design, content and digital working as one team. Meet the team ↓ Who we are. We’re a team of specialists in strategy, creative and delivery, focused on one thing: helping ambitious brands in regulated sectors stand out - and perform. From healthcare and finance to fintech, property and emerging markets, we understand the complexity, constraints and opportunities that shape your world. That’s why clients come to us when they need marketing that’s not just well-crafted, but built to work in the real world. See what we do Our team. Your unfair advantage. Between us, we bring hundreds of years of hard-earned expertise across brand, design, digital and comms. Individually, we’ve sharpened our skills in the toughest sectors; together, we’re unstoppable. We fuse creativity with a commercial edge, turning insight into big ideas and big ideas into measurable results. With Wrapped on your side, you don’t just keep up, you cut through. Becky CEO & Performance Strategist Mark Chief Commercial Officer Kate Brand Strategist &Founding Director Ed Creative Director Andy Head of Communications Sam Project Manager Solveig Head of Performance Erin Senior Account Manager Martin Senior Search Specialist Chloe Social Media Strategist Fiona Google Ads Specialist Mel Digital Copywriter Amanda Brand Creative Cal Creative Designer & Animator Marcelo Senior Digital Creative Darren Photographer& Videographer Helen Office Manager Rob Senior Designer Andi Video Editor --- - Published: 2023-02-03 - Modified: 2025-03-10 - URL: https://wrappedagency.co.uk/client-portal/ Client Portal --- - Published: 2023-02-03 - Modified: 2023-06-27 - URL: https://wrappedagency.co.uk/login/ Login - Wrapped Agency Skip to content What we do Close What we do Open What we do What we doFrom brand strategy to content, digital and design, everything we do is built to help you connect with the people who matter. See what we do Insights & ResearchBrand strategyDigital strategyBranding & CreativeDigital marketingContent & CommunicationsWebsite developmentTraining Sectors Close Sectors Open Sectors What we specialise inWe work across all industries, but we know fintech, healthcare and property inside out – understanding your world, spotting opportunities, and building bold, audience-first brands that deliver results. See the sectors HealthFinancePropertyEmerging Markets About us Case Studies Insights Get in touch Username or Email Address Password Remember Me Log In Facebook-f Instagram Linkedin The Pallion, Whinchat Hall, Skipwith Road, Escrick, York YO19 6EJ01904 727 800[email protected] Google Partner — view Wrapped’s profile (opens in a new tab) Terms & ConditionsPrivacy PolicyCookie PolicyPitching Policy© The Wrapped Brand Agency Limited 2025. All Rights Reserved.Company No. 09573026.    Vat No. 220 9223 44. What we doInsights & ResearchBrand StrategyDigital strategyBranding & CreativeDigital MarketingContent & CommunicationsWebsite DevelopmentTrainingSectorsHealthcareFintechPropertyEmerging MarketsAbout usCase StudiesInsightsContact --- - Published: 2023-02-03 - Modified: 2025-05-06 - URL: https://wrappedagency.co.uk/what-we-do/creative-design/ Design & creative agency We’re talking the full gamut, from creating stand-out brand identities through to attention-grabbing campaign planning, experienced roll-out onto all platforms and, of course, practical artwork that’s on brand and on budget. Our creative branding agency includes motion design, digital design, brand identity, creative campaigns, brand guidelines and everything in between – and our speciality is creating difference. If it’s visual, get in touch. Our creative design services IGNORE Creative branding Getting noticed is tough enough. You don’t want to have to get noticed afresh every time your audiences come across your business. A signature colour increases brand recognition by 80% (think Cadbury’s purple and Sainsbury’s orange). Boost that with motifs, fonts and other visual cues and you start to create a memorable and appropriate brand identity. We’ll work with you to create a brilliant brand look and feel that will grow with you. Sub brand identities Creating sub brands can reach new audiences or help existing ones to understand the different products or services you offer. It’s a great way of helping outsiders (and even insiders) map out your brand architecture. If you’ve got a suite of services, we can create a suite of sub brands that work together to strengthen your main identity. Brand guidelines Your brand needs to work. And it needs to work in motion, on screen, in the street and in print. It needs to look and sound consistent, so your customers can pick you out from the rest. We’ll provide brand... --- - Published: 2023-02-03 - Modified: 2025-05-06 - URL: https://wrappedagency.co.uk/what-we-do/copywriting-content/ Editorial, comms & content marketing Everything you need from a content marketing agency - and more! Words are power. Insights give us the facts: who your audiences are, how they behave, what they care about, what they do. Creative comms gives us the messaging: articles, guides, videos, explainers, infographics, podcasts, books, white papers and reports that they want. of companies with blogs get more leads than those without 0 % of people would rather read an article about a company than see an ad. 0 % of B2B buyers read three to seven pieces of content before they talk to a salesperson 0 % Our comms services IGNORE Content creation Content is king – and creating a strategy packed with useful, entertaining or inspiring content rules them all when it comes to marketing. And it’s cost-effective too. We’ll help you align your business goals with audience behaviour insights to create an approach that will engage and create loyalty. Website copy Engaging words, in the right tone of voice for your audience. Saying what you do but not so salesy that it’s off-putting. Google-friendly, but without sounding like you just vomited an SEO keyword list. Enough words to engage – but broken up and adapted for easy reading on screen. There’s a fine art to writing web copy – and these are just the headline pro tips. Taglines, slogans and copywriting Sometimes pun-tastic, sometimes humorous, sometimes hard-hitting. Always short, sharp and incisive. We write ad copy that hits the sweet spot... --- - Published: 2023-02-03 - Modified: 2026-05-01 - URL: https://wrappedagency.co.uk/what-we-do/brand-strategy/ Brand strategy and positioning agency Big thinking, beautifully wrapped up. We shape brand strategy that guides your every move. Positioning, messaging and architecture that gives you the power to cut through, connect and build lasting trust. View our case studies View our services ↓ Strategy: the spark behind the shine. Your brand is more than a logo or tagline, it’s the foundation of everything your organisation says and does. Without a clear strategy, even the best creative falls flat. At Wrapped, we shape brand strategies that are as practical as they are inspiring. From positioning and promise to architecture and messaging, every framework is built with results in mind. Because strategy here isn’t just words on paper, it flows straight into design, digital and content, powered by every skill under one roof. The outcome? A strategy that inspires, directs and delivers. Grounded in research, insight and sector knowledge, our strategies don’t just define who you are today, they build the platform for who you’ll become tomorrow. Get in touch Our brand strategy services . IGNORE Brand strategy A brand strategy is integral. All the work to create your brand isn’t much use without a strategy to tell the world about it. Together we can build all the hard-to-define and tricky-to-measure things like awareness, loyalty and equity. We’re here to define what makes you special – and tell the right people about it. Brand architecture framework We’ll clarify your offer, unifying all your different strands and giving you a structure that... --- - Published: 2022-09-22 - Modified: 2026-04-08 - URL: https://wrappedagency.co.uk/case-studies-old/ Case Studies Success is about walking the walk. Here’s a selection of the businesses we’ve helped to grow through brand, digital marketing and communication. Sectors Healthcare Education Charity Property Lifestyle NHS Services B2B B2C Internal Comms Digital Marketing Brand GetWrapped™ --- - Published: 2022-09-09 - Modified: 2024-07-15 - URL: https://wrappedagency.co.uk/knowledge/ The brand and digital agency that is learning and sharing knowledge every single day As continual learners and teachers, we challenge ourselves to always be in the know. To share knowledge among creatives, communicators, and marketeers at all stages of their career, our GenW, TuesdayWrap and Wrapped Up Close sessions are free and open to all. We also deliver bespoke one-to-one and group training around topics such as digital marketing agencies in general, social media, content creation, content management systems and digital and email marketing. Scroll down to find out more and to find the best fit for you and your business. Gen W Whether it’s saying in the loop with the latest social trends or getting tips on your job application, we deliver free virtual or in person sessions to provide a supportive learning environment for young creatives and marketers studying or starting out in their creative careers. GenW is currently touring colleges and universities across the UK! Find out more Tuesday Wrap Our Tuesday Wrap sessions are free, 45 minutes interactive workshops that cover a technical wrap-up of the latest digital updates. Suitable for mid-level marketers, creatives and communicators, these technical workshops will ensure you’re at the top of your technical game by sharing the latest trends, knowledge and approaches to digital marketing, copywriting, social media and brand. View upcoming sessions Wrapped Training Looking to learn something more specific? We can deliver one-to-one or group training around topics such as digital marketing, social media, content creation, content management... --- - Published: 2022-08-22 - Modified: 2023-07-03 - URL: https://wrappedagency.co.uk/privacy-policy/ Privacy Policy What is this Privacy Policy for? This privacy policy is for: this website wrappedagency. co. uk served by The Wrapped Brand Agency Limited (‘Wrapped’) and governs the privacy of its viewers (‘Users’) who choose to use it; and all marketing activity undertaken by Wrapped governing the privacy of all clients or prospective clients (‘Users’) who choose to provide their data and consent to receiving marketing material. The policy sets out the different areas where User privacy is concerned and outlines the obligations and requirements of the Users and Wrapped. Furthermore, the way Wrapped processes, stores and protects User’s data and information will also be detailed within this policy. The Website Wrapped takes a proactive approach to User privacy on our website and ensures the necessary steps are taken to protect the privacy of our Users throughout their visiting experience. This website complies with all General Data Protection Regulations and UK laws and requirements for User privacy. Marketing Activity and Events Regarding our marketing activity and events, Wrapped takes a proactive approach to User privacy and ensures the necessary steps are taken to protect the privacy of our Users at all times. Marketing activity and events undertaken by Wrapped complies with all General Data Protection Regulations and UK laws and requirements for User privacy. Use of Cookies Wrapped’s website uses cookies to better the Users experience while visiting the site. Cookies are small files saved to the User’s computer’s hard drive that track, save and store information about the User’s interactions... --- --- ## Posts - Published: 2026-05-12 - Modified: 2026-05-13 - URL: https://wrappedagency.co.uk/blog/google-just-changed-ai-search-what-it-means-for-brands/ - Categories: All Posts, Discussions - Tags: Emerging Markets, Fintech, healthcare, Property By Caitlin Desa, Junior Search Specialist at Wrapped AgencyGoogle just quietly changed something important in AI search. And most brands haven’t noticed yet. In Google’s AI-powered search results, specifically AI Overviews and AI Mode citations, Google is increasingly showing the full author name and the original publishing platform. At first glance, this feels like a small UI update. It isn’t. It’s a signal of where search is heading next. Previously, Google would typically show the platform name only. Now, it wants users to know who actually wrote the content. Why Google Is Doing ThisIn an AI-driven search environment, credibility matters more than ever. AI systems rely heavily on user-generated platforms like LinkedIn. But, a platform name alone doesn’t tell users whether the information is trustworthy. Showing the author name helps users judge whether the person is authoritative, whether they are a real expert, or whether the information came from a random poster. Google is no longer only evaluating the content itself. It is increasingly evaluating the identity behind the content. The Shift from SEO to GEOThis is another clear indication of the shift from traditional SEO to GEO. One analysis found LinkedIn now appears in roughly 11% of AI-generated responses across major AI systems. That suggests that high-quality thought leadership content may matter more than generic SEO pages. It also means search and social are becoming increasingly interconnected, so these teams need to become better aligned. Therefore, how brands think about LinkedIn content must change. What This Means for BrandsFor... --- - Published: 2026-05-12 - Modified: 2026-05-13 - URL: https://wrappedagency.co.uk/blog/how-to-structure-a-healthcare-marketing-plan/ - Categories: All Posts, Discussions - Tags: healthcare By Ryan Gray Digital Director at Wrapped AgencyA healthcare marketing plan is a structured and strategic document that outlines how a healthcare organisation will promote its services, attract patients, and build long-term trust within its market. Unlike traditional marketing plans, it must carefully balance commercial objectives with patient care, ethical responsibility, and strict regulatory compliance. In an increasingly competitive and evolving healthcare landscape, a clearly defined marketing plan acts as both a roadmap and a decision-making framework. It ensures that all marketing activity is aligned with broader organisational goals, while also maintaining a consistent, patient-first approach to communication and service delivery. A well-constructed healthcare marketing plan also provides clarity across teams, helping stakeholders understand priorities, timelines, and performance expectations. It introduces accountability, supports better resource allocation, and creates a measurable framework for evaluating success over time. Why Prepare a Healthcare Marketing Plan? Developing a healthcare marketing plan allows organisations to operate proactively rather than reactively. Instead of responding to changes in patient demand or competitor activity as they arise, a structured plan enables you to anticipate trends, identify opportunities, and respond with confidence. A strong plan improves your ability to compete against both established providers and emerging healthcare models, including digital-first services and private operators. It helps uncover patient needs that may not yet be fully addressed, allowing your organisation to position itself more effectively within the market. Beyond growth, a marketing plan plays a critical role in strengthening patient relationships. By clearly defining how you communicate, deliver services, and... --- - Published: 2026-05-06 - Modified: 2026-05-13 - URL: https://wrappedagency.co.uk/blog/why-colour-contrast-matters-for-digital-accessibility/ - Categories: All Posts, Discussions - Tags: Emerging Markets, Fintech, healthcare, Property By Sam Eady, Project Manager at Wrapped AgencyHow can you tell if your digital materials are accessible, usable and compliant? One of the easiest places to start is colour contrast. Colour contrast is the difference between the colour of important elements such as text, buttons, links, icons, and the background behind them. If that contrast is too low, content and navigation become much harder to read, recognise, and use. And this does not just apply to websites. It also affects social media graphics, emails, digital brochures, presentations, adverts, and any other digital content people need to read or interact with. This matters because accessibility is not just about compliance. It is about making sure people can engage with your content without unnecessary barriers. Good colour contrast helps users read more easily, scan information more quickly, and identify important actions or next steps with less effort. This is especially important for people with visual impairments, colour vision deficiencies, or anyone trying to view content in less-than-ideal conditions. On webpages specifically, this also applies to the parts people need to navigate or click on, like buttons, links, menus, and form fields. If those elements do not stand out clearly, users may struggle to move through a page or complete an action. Colour contrast is also an important part of meeting accessibility expectations under frameworks like WCAG, which sit behind legislation such as the European Accessibility Act. The good news is that this is one of the easiest things to check. Start by... --- - Published: 2026-05-01 - Modified: 2026-05-13 - URL: https://wrappedagency.co.uk/blog/your-business-is-brilliant-so-why-does-it-sound-like-everyone-else/ - Categories: All Posts, Discussions - Tags: Emerging Markets, Fintech, healthcare, Property By Andy Douse Head of Communications at Wrapped AgencyHow better communication reveals what makes you differentMany businesses spend years building something genuinely valuable. Better serviceBetter systemsBetter peopleBetter outcomesBetter expertise Then they describe themselves using the same words as everyone else. Trusted. Innovative. Customer-focused. Market-leading. End-to-end. The result? Buyers struggle to see why you’re different. And when the difference isn’t clear, decisions often come down to price, familiarity, or whoever shouts loudest. Great businesses don’t have a differentiation problem. They have a communication problem. What is differentiation? Differentiation is not a slogan. It’s the specific reason someone should choose you instead of a competitor. That might be:Faster delivery Better client support Specialist expertise Stronger governance Better outcomes Easier onboarding Proven sector knowledge More flexible service Better customer experience The challenge is not having these strengths. It’s communicating them clearly enough for buyers to notice. Why strong businesses often sound genericMany organisations fall into the same traps. 1. They use safe languageGeneric phrases feel comfortable internally. But they create no real distinction externally. If every competitor says they are “trusted” or “innovative,” those words stop meaning anything. 2. They describe services, not valueBuyers care less about what you do than what it helps them achieve. For example: We provide multi-channel strategic communications support. We help regulated brands explain complex offers clearly and win trust faster. One describes activity. The other communicates value. 3. Their best differentiators are hidden internallyOften, the strongest selling points sit inside the business:A smarter process A founder’s expertise... --- - Published: 2026-05-01 - Modified: 2026-05-13 - URL: https://wrappedagency.co.uk/blog/what-actually-works-on-linkedin-in-regulated-industries/ - Categories: All Posts, Discussions - Tags: Emerging Markets, Fintech, healthcare, Property By Chloe Harrison, Social Media Strategist at Wrapped Agency Posting on LinkedIn in a regulated industry is a balancing act. You need to be credible. Useful. Compliant. But you also need to be interesting. Most brands manage risk by playing it safe. The result is content that says very little and gets ignored. From our work across regulated sectors, the brands that actually grow on LinkedIn take a different approach. They don’t use it as a promotional channel. They use it to interpret complexity. The problem isn’t compliance. It’s caution. A lot of LinkedIn content in regulated sectors isn’t wrong. It’s just not useful. We consistently see the same patterns:Safe updates with no clear takeawayOverly technical language that loses the audiencePosts that repeat what’s already knownContent designed to avoid risk rather than create valueIn trying to say nothing wrong, brands end up saying nothing meaningful. The shift: from promotion to interpretationThe content that performs isn’t louder. It’s clearer. It helps the audience understand what’s happening, what it means and what to do next. That shift matters, especially in regulated industries where the subject matter is complex. You’re not there to promote. You’re there to translate. What this looks like in practiceA good example of this is our work with Carelight Weartech. Their product is built on complex clinical technology, including multispectral sensing and opto physiological monitoring. At first glance, it’s not something that translates easily into social content. But that’s exactly where the opportunity sits. Instead of simplifying the message... --- - Published: 2026-04-30 - Modified: 2026-05-13 - URL: https://wrappedagency.co.uk/blog/your-money-or-your-life-why-google-holds-regulated-sectors-to-a-higher-standard/ - Categories: All Posts, Discussions - Tags: Emerging Markets, Fintech, healthcare, Property By Becky Robinson Chief Executive Officer at Wrapped Agency Google has a category called Your Money or Your Life (YMYL). And if you’re in fintech, healthcare, insurance or legal, you’re in it whether you realise it or not. YMYL is how Google classifies content that can directly impact someone’s finances, health, safety or wellbeing. If your content helps someone choose a financial product, understand a diagnosis or make a legal decision, it sits in this category. That matters, because Google holds this content to a higher standard. What YMYL actually means in practiceMost marketers associate YMYL with paid media restrictions. You can’t make certain claims. Targeting is tighter. Approval processes are stricter. Which is all correct, but the bigger impact is organic. YMYL directly influences how Google ranks your website. Google isn’t just asking is this well written? Does it include the right keywords? It’s asking:Is this accurate? Is this credible? Is this written by someone who actually knows what they’re talking about? That’s where E-E-A-T comes in. Why E-E-A-T matters more in regulated sectorsE-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness. It’s not a single ranking factor. It’s how Google evaluates content quality, especially in high-risk categories. In regulated sectors, you don’t get the benefit of the doubt. You have to prove:Experience: Does this content come from real, first-hand understanding? Expertise: Is it written with genuine subject knowledge? Authority: Is this a credible voice in the space? Trust: Can users rely on this information to make decisions? Across the... --- - Published: 2026-04-23 - Modified: 2026-05-07 - URL: https://wrappedagency.co.uk/compliant-by-design-the-new-standard-for-fintech-marketing/ - Categories: All Posts, Discussions - Tags: Fintech By Mark Robinson, Chief Commercial Officer at Wrapped Agency The best fintech marketing isn’t just creative anymore. It’s compliant by design. For years, brands could prioritise growth. Strong UX, persuasive messaging, aggressive acquisition. Compliance sat at the end of the process. That model no longer holds up. Today, regulators are focused on outcomes. Not just what you say, but how it’s understood. Can customers clearly see the risks? Does the journey lead to a good decision? If you’re using AI or personalisation, can you explain how it works? In the UK, the FCA’s financial promotion rules now require communications to be “clear, fair and not misleading. ” The ICO is tightening expectations around direct marketing and data use. Across Europe, AI regulation is introducing new accountability around automated decision-making. Individually, these changes are manageable. Together, they reshape how marketing has to work. Why this is a performance issue, not just compliance This shift isn’t theoretical. It directly impacts performance. It’s no longer enough to drive clicks and conversions. Fintech marketing now needs to demonstrate: Clarity Fairness Genuine customer understanding Across fintech brands we work with, especially with brands such as TransactPay, we see the same pattern. Campaigns that prioritise clarity and risk explanation early don’t just move faster through compliance. They perform more consistently once live. Because customers understand what they’re engaging with. And in financial services, that understanding drives action. The shift from persuasive to provable marketing Fintech marketing has historically been built to persuade. Brands lead with the... --- - Published: 2026-04-18 - Modified: 2026-05-07 - URL: https://wrappedagency.co.uk/how-integrated-campaigns-drive-performance-in-healthcare-and-fintech/ - Categories: All Posts, Discussions - Tags: Fintech, healthcare By Chloe Harrison, Social Media Strategist at Wrapped AgencyMost underperforming campaigns in regulated sectors don’t fail because of weak strategy, they fail because integration is treated as an afterthought. Strategy, creative, digital and compliance are built in isolation, then forced together at the end. In practice, that disconnect creates friction at every stage. Timelines stretch, messaging weakens, and performance drops before the campaign even launches. In our experience delivering integrated campaigns across regulated sectors, this pattern shows up consistently: strong strategies underperform because they’re executed in silos. Where campaigns actually break downAcross regulated-sector campaigns, we see the same breakdown points repeat. On paper, most campaigns look solid:Clear objectivesStrong creative thinkingDefined channel plansCompliance processes in placeBut delivery tells a different story. Creative is often developed without platform constraints in mind. Channel teams adapt assets after the fact. Compliance introduces late-stage changes. Messaging becomes diluted as more stakeholders get involved. By the time the campaign goes live, it no longer reflects the original strategy. This isn’t a capability issue. It’s a structural one. Why strong strategies still underperformThe issue isn’t the quality of individual components. It’s how those components connect. When integration is treated as a final step, teams spend more time fixing problems than driving performance:Reworking creative to meet channel requirementsAdjusting messaging to satisfy complianceManaging inconsistencies across touchpointsIn regulated environments where timelines are longer and flexibility is lower, these inefficiencies compound quickly. And importantly, they are avoidable. What an integrated campaign actually looks likeAn integrated campaign is not a collection of... --- - Published: 2026-04-08 - Modified: 2026-05-13 - URL: https://wrappedagency.co.uk/blog/specialist-care-model-helps-people-reconnect-with-everyday-life/ - Categories: All Posts, Discussions - Tags: healthcare By Chloe Harrison, Social Media Strategist at Wrapped AgencyOrchard Care Homes has appointed Wrapped Agency to design and build a new website as part of its continued investment in specialist dementia and mental health care, alongside its established residential, nursing and dementia services. The project will support Orchard’s continued growth and repositioning as a modern, specialist care provider, with a particular focus on its Reconnect communities – an innovative model designed to help people living with dementia and mental health conditions reconnect with the life they love. Operating 23 homes across the North of England and Midlands, Orchard is expanding its specialist services in response to growing demand for more tailored, high-quality care for older people. Its Reconnect Dementia and Reconnect Mental Health communities offer a more personalised, homely approach, combining specialist clinical support with environments designed to reflect everyday life. The new website will play a central role in communicating this evolution, helping families, professionals and partners better understand the organisation’s full range of services, while supporting recruitment and future growth. Wrapped Agency will lead the strategy, user experience, design and build of the platform, creating a clear, intuitive experience that reflects both the complexity of Orchard’s services and the human impact of its care. The project forms part of a broader period of transformation for Orchard, including a refreshed brand identity, new mission and values, and an ambition to significantly expand its footprint in the coming years. Eleanor Mercer, Group Head of Marketing and Communications at Orchard Care... --- - Published: 2026-03-20 - Modified: 2026-05-13 - URL: https://wrappedagency.co.uk/blog/cyberloq-technologies-inc-launches-revamped-marketing-website-in-partnership-with-uk-based-wrapped-agency/ - Categories: All Posts, Discussions - Tags: Fintech By Chloe Harrison, Social Media Strategist at Wrapped AgencyCyberloQ Technologies, Inc. (OTCQB: CLOQ), a leader in advanced multi-factor authentication (MFA) and fraud prevention solutions, today announced the official launch of its new marketing website. The site, developed and crafted by the UK-based Wrapped Agency, represents a significant step in the company's rebranding and global marketing strategy. Click Here to View the CyberloQ Secure MFA: https://youtu. be/AkThwB2bAw4? si=8m1w9E5VFcvDrfA3The refreshed digital presence at www. cyberloq. com showcases CyberloQ Secure(TM), We specialize in advanced multi-factor authentication (MFA) technologies. Our flagship CyberloQ Secure(R) platform empowers organizations to prevent unauthorized access, fraudulent transactions, and data breaches with robust, user-friendly defenses. By combining patent-pending proprietary identity verification protocols that enforce strong customer authentication in real time at every digital access point, we help your organization build unbreakable systems for safeguarding your sensitive information and assets and protecting and enhancing your brand reputation. "We are thrilled to unveil our new marketing site, which better reflects CyberloQ's position as a trusted innovator in cybersecurity," said Chris Jackson, Company President. "This modern, user-focused platform highlights our commitment to next-generation MFA and fraud prevention while making it easier for potential partners and clients to understand the powerful protection CyberloQ Secure delivers. ""It's been a pleasure working with the CyberloQ team on the launch of their new website. The project was an opportunity to showcase their cutting-edge technology at a time when cybersecurity and digital trust are more important than ever. We're proud to have partnered with them to create a... --- - Published: 2026-02-24 - Modified: 2026-03-24 - URL: https://wrappedagency.co.uk/event-marketing-roi-how-social-media-drives-results-in-regulated-sectors/ - Categories: All Posts, Discussions By Chloe Harrison, Social Media Strategist at Wrapped Agency For CMOs in regulated sectors, industry events are a serious investment. Whether it’s a healthcare or fintech event, the audience inside the exhibition hall is highly targeted and commercially valuable. However, it is relatively limited. Even the largest global events only bring together a few thousand people in one place. The real opportunity sits beyond the venue. Social media allows you to extend that audience to a much wider network. It puts your brand in front of prospective clients who are not attending, stakeholders who are observing from a distance, and organisations you want to build relationships with long before you meet them in person. We saw this clearly during our time at WHX Dubai, one of the world’s largest healthcare events. What stood out was not who had the biggest stand or the most visible branding. It was who had built familiarity before arriving, who reinforced it during the event, and who will continue to build on it now they are back. In regulated sectors, where trust takes time and scrutiny is high, that consistency is what drives results.   Industry events are short. Visibility should not be. A conference lasts a few days. Your visibility should last months. Many brands still treat events as isolated moments. The budget is focused on attendance, stand design, and logistics. Social media is often reactive or secondary. The brands that generated the most meaningful conversations at WHX Dubai did the opposite. They made... --- - Published: 2026-02-05 - Modified: 2026-03-24 - URL: https://wrappedagency.co.uk/wrapped-agency-appointed-by-british-thyroid-foundation-to-improve-pregnancy-outcomes-for-women-with-thyroid-conditions/ - Categories: All Posts, Discussions By Chloe Harrison, Social Media Strategist at Wrapped Agency Wrapped Agency has been appointed by the British Thyroid Foundation (BTF) to develop a new national awareness and education campaign aimed at improving conception and pregnancy outcomes for women affected by thyroid conditions. The partnership will focus on translating new UK clinical guidance into clear, accessible resources for women and healthcare professionals, helping ensure thyroid conditions are identified and managed effectively before, during and after pregnancy. Thyroid conditions affect around one in 20 people in the UK and disproportionately impact women. Poorly managed thyroid levels can make it harder to conceive and increase the risk of miscarriage and complications during pregnancy. Yet many women struggle to access clear, trusted information at a time when reassurance and practical guidance matter most. Working closely with the BTF and women with lived experience, Wrapped Agency will help develop patient-friendly resources and bite-sized educational content designed to build confidence, reduce anxiety and encourage early action – such as speaking to a doctor, monitoring thyroid levels and following appropriate treatment plans. The campaign will also support GPs and midwives with simple, credible materials to help them confidently signpost patients and deliver guideline-led care. The work aligns with newly published national clinical guidance from the Royal College of Obstetricians and Gynaecologists on managing thyroid disorders in pregnancy, creating an opportunity to reach women earlier and improve outcomes for both mothers and babies. Mark Robinson, Chief Commercial Officer at Wrapped Agency, said: “This project is about turning complex... --- - Published: 2026-02-01 - Modified: 2026-05-07 - URL: https://wrappedagency.co.uk/best-healthcare-marketing-agencies-in-the-uk-2026-guide/ - Categories: All Posts, Discussions - Tags: healthcare By Chloe Harrison, Social Media Strategist at WrappedHealthcare marketing in the UK is complex. Regulation, compliance, long sales cycles and multiple stakeholders all shape how brands communicate. As a result, choosing the right healthcare marketing agencies is not just about creative output. It is about finding a partner who understands how to operate within these constraints while still delivering commercial impact. If you’re searching for the best healthcare marketing agency in the UK, this guide compares leading agencies and helps you choose the right partner. This guide highlights some of the best healthcare marketing agencies in the UK, what to look for when choosing one, and how to ensure your marketing delivers real value. What makes a great healthcare marketing agency? Before looking at specific agencies, it is worth defining what “good” looks like in healthcare marketing. The best healthcare marketing agencies UK tend to share a few key characteristics:Deep understanding of regulation: Healthcare marketing is governed by strict frameworks, from MHRA guidelines to internal compliance processes. The right agency understands these from the outset and builds them into strategy, not as an afterthought. Ability to simplify complex propositions: Healthcare products and services are often technical. Strong healthcare marketing agencies can translate complexity into clear, accessible messaging without losing accuracy. Integrated capabilities: Brand, digital, content and performance should not operate in silos. The best results come when everything is aligned from day one. Commercial focus: Awareness matters, but outcomes matter more. A strong agency connects marketing activity to growth, whether... --- - Published: 2026-01-08 - Modified: 2026-03-24 - URL: https://wrappedagency.co.uk/starting-kinder-conversations-wrapped-agency-shortlisted-at-the-northern-digital-awards-2026/ - Categories: All Posts, Discussions By Chloe Harrison, Social Media Strategist at Wrapped AgencyWe’re proud to share that Wrapped Agency has been shortlisted at the Northern Digital Awards 2026, with two nominations recognising our work with Leeds Beckett University’s Obesity Institute. Our campaign, Every Body Deserves Kindness, has been named a finalist in:Best Digital Marketing Campaign – EducationBest Digital Marketing Campaign – HealthcareThe nominations celebrate a digital campaign designed to help schools address body image, weight stigma and kindness from an early age, using empathy, co-creation and child-led storytelling to create meaningful impact. Using digital marketing to support education and healthcareThe Every Body Deserves Kindness campaign was created for Key Stages 1 and 2, supporting teachers to start age-appropriate conversations around weight stigma and bullying in the classroom. Developed in partnership with Leeds Beckett University’s Obesity Institute, the campaign responds to growing concerns around children’s mental health, body confidence and wellbeing - showing how digital marketing can play a role in both education and public health. Co-designed with children, shaped by lived experienceA core principle of the campaign was co-creation. Rather than speaking to young people, we worked with them. Through a series of creative workshops, children shared their lived experiences of body image, kindness and bullying. Their voices directly shaped the campaign’s creative direction, resulting in a short film and a teaching pack linked to the national curriculum. By putting children at the heart of the process, the campaign became more inclusive, more relatable and more effective. Giving teachers practical tools to approach sensitive... --- - Published: 2025-10-14 - Modified: 2025-10-14 - URL: https://wrappedagency.co.uk/why-ai-search-visibility-is-the-new-battleground-for-brands/ - Categories: All Posts, Discussions By Mark Robinson, Co-Owner & Chief Commercial Officer at WrappedIt’s becoming increasingly clear through conversations with our clients. Search isn’t what it used to be. People are no longer just typing keywords into a box, they’re thinking about prompts and having conversations with AI. Platforms like ChatGPT and Perplexity are quickly becoming the first place people go to get answers to their questions, recommendations, insights and ideas. This is changing everything in terms of brand visibility. At Wrapped we have the capability to help brands, not only understand, but improve their presence within the AI driven environment. Using advanced tracking and analysis tools, we can monitor how a brand is being referenced and positioned in AI search responses. But crucially, where opportunities are being missed. It’s not about chasing algorithms, but understanding how the narrative forms around your brand when humans ask questions and AI provides the answers. For forward thinking brands, we provide clarity over visibility. We can show how and where your brand is appearing across conversational search platforms, benchmarking your brand against your competitors and tracking shifts over time. We can then use this insight to track how your brand is represented in this new world of search landscape. AI search is not a future trend, it’s already here. The brands that act early will clearly define the space that others will inevitably have to catch up to. --- - Published: 2025-09-25 - Modified: 2025-10-21 - URL: https://wrappedagency.co.uk/bold-marketing-in-regulated-industries-2/ - Categories: All Posts, Discussions By Becky Robinson, CEO at WrappedAt Wrapped, we believe that staying ahead means always looking outward. This includes learning from global leaders, discovering new opportunities, and finding smarter ways to help our clients grow. That’s why we’re thrilled to be heading to WHX Dubai, a world-class gathering of innovators, marketers, and business leaders shaping the future of brand and digital strategy. But our presence at WHX Dubai isn’t just about us, it’s about bringing value back to you, our clients. Here’s how this event will have a positive impact on the brands we partner with every day. Access to Global Trends & InnovationThe marketing and technology landscape moves fast. WHX Dubai puts us face-to-face with the latest global insights, tools, and trends. By being there, we’ll be able to translate these innovations into actionable strategies for our clients, ensuring they remain at the forefront of their industries. Expanding Strategic PartnershipsOne of the greatest advantages of attending WHX Dubai is the ability to build new relationships with international partners, technology providers, and media outlets. These connections open doors for our clients. Whether that’s fresh media opportunities, collaborative campaigns, or advanced tech integrations that enhance performance. Benchmarking Against the BestWHX Dubai brings together some of the sharpest minds and most successful agencies from around the world. By engaging with them, we’ll benchmark our own approaches against global best practices. This helps us sharpen our methodologies and make sure our clients benefit from strategies that compete at an international level. Fresh Thinking to... --- - Published: 2025-08-15 - Modified: 2025-10-14 - URL: https://wrappedagency.co.uk/you-can-be-compliant-and-still-be-compelling/ - Categories: All Posts, Discussions By Becky Robinson, CEO at WrappedIn regulated industries, there’s a belief that to stay compliant, you must play it safe. Strip out the personality. Stick to the script. Prioritise accuracy over impact. But here’s the truth: safety isn’t always strategic. And playing it too safe? That might be the biggest risk of all. When everyone in your sector looks, sounds, and acts the same, being forgettable becomes the default. Let's explore how brands in regulation-heavy spaces can remain compliant and stand out, with sharper positioning, smarter naming, and design choices that break the mold without breaking the rules. The Cost of Playing It Too SafeIn healthcare, finance, property, or pharma, the stakes are high. It’s no surprise brands often default to “safe. ” But over time, safety turns into sameness. The logos are blue. The copy is dry. The messaging is vague. And the brand promise? Usually some combination of trust, support, better outcomes. None of that is wrong, but none of it is memorable either. That’s where brands go bland. Here are 5 ways you can use this to your advantage: Refine your positioning: Trying to appeal to everyone often means resonating with no one. Refine your audience and focus on what problems you really solve. Naming that’s ownable, not functional: Safe names feel rational but they rarely feel distinctive. Look at Habito, mortgage experts adding emotion and edge in a cautious sector. Design that demands attention: Neutral tones, conservative typefaces, stock-style photography. The result? Instant invisibility. Even small... --- - Published: 2025-07-17 - Modified: 2025-09-29 - URL: https://wrappedagency.co.uk/bold-marketing-in-regulated-industries/ - Categories: All Posts, Discussions By Becky Robinson, CEO at WrappedMarketing in regulated industries often feels like a test of patience. You know what you want to say, but you’re constantly bumping up against what you’re allowed to say. Healthcare, pharma, finance, property, no matter the sector, the frustration is familiar: the creative ambition is there, but the rules say no. No bold headlines. No emotional hooks. No character. But here’s the truth: constraints don’t kill creativity - they sharpen it. And some of the most powerful brand work we’ve delivered at Wrapped has happened in exactly these spaces. Playing it safe, isn’t safe. It’s forgettable. If you’re working in a regulated sector, you’re not alone, and we get it. Healthcare brands can’t make claims. Financial services can’t lean on emotion. Social care organisations fear scrutiny. In pharma, sometimes even a full stop is negotiable. The irony? The stricter the rules, the more critical it is to connect emotionally, clearly, and confidently. And that’s exactly what most competitors aren’t doing. When you reduce your brand to dry facts and diluted disclaimers, you don’t just avoid legal trouble, you also avoid being remembered. Wrapped Wisdom“If you know where the lines are, you can draw right up to them, and still be unmistakable. ”- Becky Robinson, CEO & Co-owner at The Wrapped Agency Final ThoughtRegulation doesn’t kill creativity. It just demands more from it. Bold marketing isn’t about breaking rules. It’s about knowing them intimately, and designing with intent. Wrapped has built a reputation for navigating those... --- - Published: 2025-06-09 - Modified: 2025-09-29 - URL: https://wrappedagency.co.uk/blog/wrapped-leaders-join-the-building-and-growing-podcast/ - Categories: All Posts, Discussions By Becky Robinson, CEO at Wrapped We’re excited to share that our very own Becky Robinson, CEO and Co-Owner, and Kate Eady, Brand Strategist, recently featured on the Building and Growing podcast. Together, they offered candid insights into leadership, business growth, and the importance of aligning brand and digital performance strategies in today’s competitive marketplace. Key Themes from the Podcast The journey of building and leading Wrapped: Becky reflects on the evolution of Wrapped, from its early days to becoming a trusted agency partner, and the resilience required to achieve growth. The role of brand in business expansion: Kate highlights how strong brand architecture underpins everything from launching new products to preparing for acquisition, offering long-term stability and clarity. Balancing strategy and execution: Both Becky and Kate discuss the importance of uniting brand strategy with performance-driven digital marketing, ensuring ideas translate into real-world results. Building culture and teams: They share the role of collaboration, empathy, and communication in building high-performing teams and fostering innovation. Why You Should Listen The Building and Growing podcast explores what it really takes to scale businesses and sustain success. Becky and Kate’s conversation is packed with real-world lessons, from navigating challenges to capitalising on opportunities, making it essential listening for entrepreneurs, business leaders, and anyone passionate about growth. Watch the full episode here: https://www. youtube. com/watch? v=c9MdsIbWXzk --- - Published: 2025-05-22 - Modified: 2025-05-28 - URL: https://wrappedagency.co.uk/marketing-that-means-something/ - Categories: All Posts, Discussions By Mark Robinson, Chief Commercial Officer at WrappedIn a world full of noise, I’ve always been drawn to marketing that actually means something. Not just the stuff that looks good on a pitch deck or racks up likes and impressions. I’m talking about the kind of marketing that changes how people think, feel, behave, and ultimately, buy. The kind that blends creativity with commercial clarity. That’s the sweet spot I keep coming back to. And it’s something I recently explored in a conversation on the Marketing Beyond Borders podcast, diving into what really drives brand growth, how leadership plays a part, and why community and AI are reshaping the way we connect with audiences. Here’s what I believe:Clarity beats scale – every timeEveryone wants to scale. I get it. But too many brands rush to grow before they’ve nailed who they really are. Before you start thinking global, you need clarity, confidence and consistency. A clear purpose. A message that translates across borders without losing meaning. Scaling only works when you’re rooted in something real, otherwise, you’re just shouting louder, not smarter. Bold doesn’t mean recklessI’ve made some gutsy calls in my career, pitching six-figure campaigns on instinct alone. But those moments only worked because they were grounded in real audience insight. You don’t need to be perfect. You need conviction, and you need to know your customer. When you’ve got that, bold ideas become smart decisions. Strong brands can’t save weak productsBranding will amplify what’s already there, for better... --- - Published: 2025-02-13 - Modified: 2025-02-13 - URL: https://wrappedagency.co.uk/blog/metas-fintech-ad-restrictions/ - Categories: All Posts, Discussions Meta is set to implement significant changes to its advertising policies, which will affect a number of sectors, including those in the fintech industry. The updates aim to enhance user privacy and data security, but will unfortunately present challenges for financial technology companies relying on Meta's advertising platforms. Understanding Meta's new ad restrictionsAccording to Meta’s official messaging HERE advertisers can no longer “run ads for financial products and services that are frequently associated with misleading or deceptive promotional practices. ”Ads can no longer promote:Payday loansPay slip advancesBail bondsShort-term loans of 90 days or lessPenny auctions, bidding fee auctions or other similar business modelsBinary optionsInitial coin offerings (ICO)Contract for difference tradingMisleading student loan consolidation, forgiveness or refinancing services Meta plans to categorise websites and apps into specific categories, with those advertising for sensitive categories such as health, wellness, finance and politics being affected. Companies within these categories will face limitations such as:Data sharing restrictions: Meta is set to block tools like Pixel, Conversions API (CAPI), and other Business Tools from tracking or optimising sensitive events. This means user data related to financial services will not be processed or tracked, affecting lower-funnel activities like purchases or sign-ups. Special ad category: Meta is expanding its special ad categories to include ‘Financial Products and Services’. Advertisers promoting financial services will need to comply with stricter guidelines, including limitations on targeting options and creative content. What are Meta’s new ad restrictions for the fintech sector? Fintech businesses must now exercise heightened caution to ensure their... --- - Published: 2024-11-07 - Modified: 2025-02-13 - URL: https://wrappedagency.co.uk/blog/what-your-brand-tone-of-voice-says-about-you/ - Categories: All Posts, Discussions Whether you’re looking for good tone of voice examples, or want to create your own, you’re in the right place... A brand’s tone of voice is the unique way it communicates with the world. It’s the personality conveyed through words, whether spoken or written. Just like how you can identify a friend by their manner of speaking, a brand’s tone of voice helps people recognise and connect with it. Why is Tone of Voice Important? Before we get into any tone of voice examples, let’s talk about why it’s such a big deal. Imagine meeting someone new. The way they speak, the words they choose, their overall vibe – it all leaves an impression. Your brand’s tone of voice does the same for your audience. It’s the personality of your brand conveyed through words, and it’s crucial because it: Creates Consistency: A consistent tone of voice across all platforms and communications builds a recognisable brand identity. Builds Trust: When your tone of voice aligns with your brand values and stays steady, it fosters trust among your audience. Engages Your Audience: A well-crafted tone can captivate and connect with your audience on a deeper level. Differentiates You: It sets you apart from the competition. Your unique voice is what makes you, you! Good Examples of Tone of Voice Let’s take a look at some excellent examples of companies nailing their tone of voice: Innocent Drinks Innocent Drinks is the king of quirky, fun, and playful tones. They use humour and a... --- - Published: 2024-10-21 - Modified: 2024-10-21 - URL: https://wrappedagency.co.uk/blog/how-is-tiktok-changing-seo/ - Categories: All Posts, Discussions Whether you love it or hate it, TikTok has changed the social media game forever. The app generated 100m users in its first year and now gets more than 1bn video views per day. So is it a surprise that it’s becoming a search engine in itself? TikTok is increasingly being recognised as a significant player as a search engine, particularly among younger audiences. Whether it’s recipes, random purchases or tips for a day out with the kids, like the rest of the internet, there’s potential to build your own algorithm to suit your needs and interests. TikTok’s shift is influencing SEO practices as businesses and marketers have had to adapt to the unique ways content is discovered and consumed on the platform... and fast! If you’re an ecommerce brand not on the platform for example, you’re missing out big time, as 55% of TikTok users have purchased something from a brand they’ve seen on the app. Canvas Beauty recently set a TikTok US record on with a 6-hour live stream that achieved $1m in sales! Trust us, you don’t want to miss out on a piece of this juicy pie! The rise of TikTok as a search engineAs already mentioned, TikTok's algorithm is designed to deliver highly personalised content to its users, making it a powerful tool for content discovery. Users often search for specific content, trends, or topics directly on TikTok, treating it as a search engine. According to a recent survey, 74% of Gen Z internet users... --- - Published: 2024-10-17 - Modified: 2024-10-23 - URL: https://wrappedagency.co.uk/blog/why-personal-branding-is-so-important-in-2024/ - Categories: All Posts, Discussions Personal branding has become a bit of a buzzword in 2024. But that’s because it works. On average, employees have 10 times more followers than their company's social media accounts, so why aren’t you utilising this? It isn’t just the CEO or C-suite that are gaining from personal branding either. Did you know that brand messages get 561% more reach when shared through employee's personal accounts than through the company brand account? This is a ridiculous stat that shows you need to take yours and your employee’s personal branding more seriously. We’ve broken down seven reasons why you should get stuck in with personal branding below... 1. Increased competition and visibilityThe digital age has made it easier for people to launch their own businesses, personal projects, and careers online. This has led to increased competition in virtually every field. In 2024, personal branding is essential because it helps you stand out in a crowded market. A strong personal brand makes you more visible, recognisable, and memorable, which is crucial in capturing the attention of your target audience. 2. Building trust and credibilityIn an era where consumers are increasingly skeptical, trust is a key component of any successful brand. Personal branding allows you to showcase your expertise, values, and unique perspectives, which, in turn, builds credibility. When people trust you as an individual, they are more likely to trust your business or the products or services you offer. 3. Networking and opportunitiesA well-developed personal brand opens doors to networking opportunities that... --- - Published: 2024-09-25 - Modified: 2024-09-25 - URL: https://wrappedagency.co.uk/blog/how-to-navigate-product-claims-in-healthcare-advertising/ - Categories: All Posts, Discussions The menopause market is booming. Whether it’s Davina McCall’s documentaries, or women having more influence surrounding the issues they face, it’s finally being given the voice it deserves. If your product is relevant for this market, it’s important to remember that marketing products for menopausal symptoms comes with strict regulatory challenges. Women often face societal pressures around ageing, appearance, and wellbeing. Marketing messages frequently exploit these insecurities, presenting quick fixes and miracle solutions that promise instant relief. This can leave many women desperate for a "quick win," especially when juggling demanding personal and professional lives. As a result, they may turn to unproven or poorly regulated products, seeking natural remedies that claim to provide relief without the complications of medical treatments. This desperation makes them vulnerable to misleading marketing tactics, which is why the ASA has stepped in. Recent rulings by the ASA Recent rulings by the Advertising Standards Authority (ASA) have cracked down on claims made by non-licensed supplements and devices. Let us break it down for you... Key Points from the ASA Rulings: The ASA has ruled against companies for making unsubstantiated claims about their products treating menopausal symptoms Medicinal claims can only be made for products licensed by the Medicines and Healthcare products Regulatory Agency (MHRA) Non-medicinal items (like food supplements) may only reference authorised health claims found in the GB NHC Register Two widely documented ASA rulings Feel Holdings’s “Natural Menopause Support” product was flagged for suggesting it could alleviate menopause symptoms like hot flushes and... --- - Published: 2024-09-16 - Modified: 2024-09-26 - URL: https://wrappedagency.co.uk/blog/wrapped-appoints-fintech-specialist/ - Categories: Blog, News & Views The Wrapped Brand Agency, a York-based creative and digital marketing firm, has strengthened its leadership team with the appointment of Mark Robinson as Chief Commercial Officer. Mark will lead the agency’s growth strategy as it continues to expand its services. Mark brings over 24 years of experience in the insurance industry, with the past 12 years specialising in technology, fintech, financial institutions, and MedTech. He joins the board following the company’s successful management buyout and strategic restructuring earlier this year. Wrapped CEO, Becky Matheson, said: “Mark’s extensive experience and proven track record in the technology and fintech sectors will be invaluable as we continue to grow and expand our offering. “His appointment further strengthens our leadership team and reinforces our commitment to providing our clients with the best possible service. ”Mark has a strong reputation for sales, business development, and marketing in the financial industry. In his new role, he’ll be responsible for overseeing all commercial activities, including client relationship development, strategic partnerships, and business growth. “I’m excited to join Wrapped at such a pivotal time,” said Mark. “I’m confident that my experience will help us further develop our expertise in the fintech space. I look forward to working with the team to drive growth and success for all our clients. ” For more information:Contact Becky Matheson on:Email: becky@wrappedagency. co. ukPhone: 01904 727800 --- - Published: 2024-07-23 - Modified: 2024-07-23 - URL: https://wrappedagency.co.uk/blog/encouraging-the-revival-of-uk-marketing-budgets/ - Categories: Blog, News & Views UK marketing budgets are on the rise and we love to see it! Here’s how we’re supporting businesses as they reinvigorate their investment in marketing activity. IPA Bellwether’s Q2 report, released last week, indicates growing confidence – at last! – in UK businesses, Total marketing budgets have risen to their highest level in a decade, with a net balance of 10. 2% of companies reporting increased budgets in Q2 2024. We’ll raise a cautiously optimistic glass to that. Especially because online advertising, particularly video, has seen substantial increases in investment. Yet we’re ever mindful of the need to look round corners and foresee challenges that might prompt a knee jerk reaction to cut marketing budgets at a time when businesses need to look to growth rather than stagnation. Given that the overall growth and projected growth of marketing budgets looks to fall beneath the rate of inflation, it’s our duty as practitioners to show our clients where they’re best placed to spend their funds. Debriefing on the briefBusinesses are under pressure. Clients are under pressure. Services are under pressure. As a business that offers professional services to clients, we truly understand your pain points! We take clients through a session to debrief on their brief, capturing the bits that were committed to grey matter rather than paper. And rather than pulling the brief apart, it’s propping your instructions up, to make sure we spend your marketing budget effectively and responsibly to achieve the commercial aims that lie behind the brief.... --- - Published: 2024-07-17 - Modified: 2024-07-23 - URL: https://wrappedagency.co.uk/blog/transactpay-boosts-new-brand-with-wrapped/ - Categories: Blog, News & Views TransactPay, a leader in business payment solutions for the UK and European markets, has partnered with The Wrapped Brand Agency. York-based Wrapped will revitalise TransactPay’s internal communication channels and improve the company’s brand awareness and industry leadership. “We’re excited to partner with Wrapped as we drive forward on the next phase of our growth journey,” said Noel Smith, TransactPay’s Business Development Director. “Wrapped has got an incredible team of talent, all under one roof, which will be key to improving our employee engagement and strengthening our message to external audiences. ” Becky Matheson, Wrapped’s Performance Strategist, said: “TransactPay is a true innovator in the business payments industry and rebranded this year to support a bold growth plan. Their willingness to examine their goals and consider fresh ideas makes them our perfect partner. ”If you want to transform your brand from a hidden gem into a showstopper, email becky@wrappedagency. co. uk or call 01904 727 800 now. --- - Published: 2024-05-21 - Modified: 2024-05-21 - URL: https://wrappedagency.co.uk/are-you-playing-in-the-right-playground-a-guide-to-reaching-your-target-audiences-online/ - Categories: News & Views Are you reaching your target audiences effectively online? Perhaps you’re confused by what social platform(s) to use or how to craft the most compelling messages. Or, worse still, perhaps you feel certain that your audiences are on the mix of channels and platforms that you’re most comfortable with. Spoiler alert: they often aren’t! It’s all about what they want, rather than what you want. In our three step guide, we’ll show you how to select the best platforms and understand your audiences to nail your messaging. Allowing you to reach your audiences successfully – and more importantly, grab their attention to drive the action you want. Step 1 - Get to know the platforms Your first step is to really understand the platforms you’re working with. Here’s what we’ve learned after years of running successful social campaigns ... LinkedIn – super sophisticated targeting capabilities Over 830 million users worldwide 96% of B2B marketers using LinkedIn to distribute content Target by gender, location, sector and job title down to specific organisations and user behaviours Best for: Highly targeted campaigns Minimal media spend wastage Reaching audiences in specific positions X - achieve mass brand awareness fast, for minimal budget 540 million users worldwide X posts get over 100 billion impressions every day Target users based on lookalike audiences, keywords and hashtags Best for: Low budget campaigns Mass reach Driving brand awareness Meta - the all rounder 3 billion users worldwide with the most diverse user base Build lookalike audiences from visitors to... --- - Published: 2024-04-18 - Modified: 2024-04-18 - URL: https://wrappedagency.co.uk/blog/culture-stock-using-organisational-culture-to-power-through-tough-times/ - Categories: News & Views Hey! Shouldn’t you be doing something else? Slashing budgets, innovating wildly, hitting the phones, getting on the road? Wining, dining, shmoozing, boozing and generally being terribly, terribly busy beating the competition?   I’m glad you’re not.   Because when it comes to competitive advantage, too many leaders are so preoccupied with all that frenetic outward activity that they forget to work on a valuable lever that’s right in front of them: their culture. And right now, culture is more valuable – and powerful – than ever.   Employees are increasingly selective, the economy is wobbly and some clients are – like the NHS – looking for evidence of a healthy culture, or – like Marks and Spencer – actively monitoring their suppliers’ working conditions by gathering direct feedback from employees. This latter trend is something our clients are reporting much more frequently, across a range of sectors, so if you’re struggling to get onto supplier lists or through the front door, it may be that your website and materials aren’t fulfilling what clients demand of your culture and team.   Even where that’s not the case, in tricky times, it’s the glue that’s going to get you through – and it could be all the edge you need over your competition. Why do your people come to work? The obvious answer is: to get paid. But it’s more than that, isn’t it? It’s tied up with multiple motivations, including doing a good job, feeling a sense of pride, working as... --- - Published: 2024-01-17 - Modified: 2024-01-17 - URL: https://wrappedagency.co.uk/blog/healthcare-marketing-2024-how-to-embrace-the-future-of-patient-engagement/ - Categories: News & Views The secret of selling is no secret at all. In fact, it’s simple: ease your customer’s pain. In the healthcare sector, alleviating pain of a more literal kind is likely to be your product or service’s ultimate goal. Congratulations. It’s a laudable ambition. But even though patient care is at the heart of everything you do, you’re probably making one important mistake. As specialists in healthcare marketing, it’s something we notice time and again in our clients: you’re so intent on making a noise about what you want to say that you’ve forgotten the patient. And if you’re selling into the NHS, it’s vital that your messaging reflects the NHS’s values and priorities. The days of procurement being simply about right product, right price, are over. It’s time to prove you care. The healthcare landscape is evolving so rapidly, your marketing strategy must adapt to keep pace with patients’ shifting needs and expectations. The future of healthcare marketing is about putting patients first, using technology to create personalised and engaging experiences, and leveraging data to drive informed decision-making. Tap into the key trends shaping the future of healthcare marketing Patient-centricity: Patients are increasingly demanding more personalised and engaging healthcare experiences. Put in the work to really understand (not guess at) patient needs, preferences and concerns at every touchpoint. Take a look at how Remedy Healthcare Solutions crystallised their clinician-led, people-first culture. Digital transformation: Technology is providing new opportunities to engage with patients and deliver care. How could you better embrace... --- - Published: 2024-01-17 - Modified: 2024-01-17 - URL: https://wrappedagency.co.uk/blog/patient-centric-healthcare-branding-putting-patients-first-in-the-digital-age/ - Categories: News & Views In retail, it’s taken as a given that the customer is king – or queen. Now, as healthcare continues to evolve, it’s just as important to put your patients first if you want to ignite the rocket boosters under your healthcare brand. As patients become more informed and empowered, they’re looking for healthcare providers who not only deliver quality care, but also focus on their individual needs and preferences. This means healthcare brands need to rethink their marketing strategies to connect with patients effectively. Why patient-centric branding matters A patient-centric healthcare brand is one that focuses on the patient experience at every touchpoint, from initial appointment, to ongoing care management. This approach builds trust, loyalty, and even advocacy from patients, resulting in a whole raft of advantages, such as: • Happy and loyal patients • Improved patient outcomes • Stronger brand reputation • Competitive advantage • Increased referrals and word-of-mouth marketing Creating a patient-centric healthcare brand: key strategies 1. Understand your patients: Begin by deeply understanding your target patient audience. Conduct market research, analyse patient feedback, and engage with patients directly to gain insights into their needs, preferences, and pain points. 2. Emphasise patient-centric values: Embed patient-centricity into your brand's core values and mission statement. Let these values guide your decision-making and interactions with patients. 3. Personalise the patient experience: Strive to create personalised patient experiences across all touchpoints, from website interactions to appointment scheduling and care delivery. 4. Embrace technology for patient engagement: Use technology to improve patient engagement,... --- - Published: 2024-01-17 - Modified: 2024-05-28 - URL: https://wrappedagency.co.uk/blog/digital-marketing-direct-to-patients-stand-out-from-the-healthcare-crowd/ - Categories: News & Views When it comes to growing your healthcare business, engaging patients through digital marketing is a superpower that’s within reach – no matter what size your organisation. In today's hyper-connected world, consumers – or, in this case, patients – are in the driver’s seat more than ever. They’re researching symptoms, comparing treatments and searching online for the specialist services to help them. This is where digital marketing really shines. It's not just about flashy ads; it's about swooping in and building trust, sparking engagement and, ultimately, helping your patients feel empowered and well-informed. To continue the superhero analogy, it’s like being able to listen to your patient’s anxieties and whisper helpful information directly into their digital ears.   By creating engaging content – and then harnessing the targeting power of digital marketing to push it out beyond your mailing lists to potential new patients – you can: Build loyalty No more scrambling through medical jargon-filled websites. Crisp, easily-digestible content builds trust and makes your patients feel understood. Showcase through storytelling Patient testimonials, informative videos and live Q&A sessions with specialists give you the opportunity to prove your credentials in more engaging and authentic ways than slick advertising slogans. Start the conversation Forget one-size-fits-all marketing. Personalised content and interactive tools such as symptom checkers and appointment booking platforms create a two-way dialogue, letting your patients know their voices are important to you. Why digital? The key benefits of digital marketing for healthcare providers Although digital marketing is extremely cost-effective, there is, of... --- - Published: 2024-01-17 - Modified: 2024-01-17 - URL: https://wrappedagency.co.uk/blog/social-media-in-healthcare-engaging-patients-and-building-relationships-in-the-digital-age/ - Categories: News & Views How’s your social media strategy looking? When was the last time you overhauled your approach to make sure you’re reaching patients, building relationships and promoting your services?   If the answers are ‘less than ideal’ and ‘not for a while’, you’re underusing one of the most effective – not to mention cost-effective – tools you have.   Here’s why – and how to start pulling together a social media strategy that really works for you. Social media's impact on healthcare organisations and brand awareness Start with your outcomes in mind. Social media plays a crucial role in shaping reputation and brand awareness so you can: Establish a strong online presence Create a professional and engaging social media presence that highlights your organisation's expertise, services and commitment to patient care. Improve brand reputation Share positive patient stories, showcase awards and achievements, and demonstrate your organisation's dedication to quality care. Reach a wider audience Expand your organisation's reach, connecting with potential patients and referral sources across various social media platforms. Promote healthcare services Share information about new services, events and promotions to attract new patients and retain existing ones. Social media's impact on patient engagement and communication Struggling for inspiration about what to post? Wrapped’s digital communications executive Erin Jones manages social media for our healthcare clients. “We work with both private and NHS organisations. Although the commercial focus of private healthcare brings a different slant, the power of social media is broadly the same. When you’re planning how to maximise your... --- - Published: 2024-01-17 - Modified: 2024-01-18 - URL: https://wrappedagency.co.uk/blog/content-marketing-for-healthcare-building-brand-authority-and-patient-trust/ - Categories: News & Views Standing out from the crowd and establishing your business as a trusted provider of quality care is a big challenge in today’s competitive healthcare sector. If you want to shoot for the moon you’ll have to bring out your big gun – content marketing. The art of creating articles, infographics, videos, podcasts, tools and more, specifically aimed at your target audience, is valuable in all sectors. And in healthcare? It’s the perfect tactic. Here’s why. Why content marketing is crucial for healthcare companies Even a quick, greatest hits-style rundown of the benefits of content marketing shows how, for private healthcare businesses, it can easily make the difference that gives you the edge over the competition. Who doesn’t want to clock up these plus points? Expertise and credibility Consistently creating high-quality, informative content demonstrates your knowledge and expertise, positioning yourself as a trusted source of information for patients and industry peers. Patient education and empowerment Effective content marketing gives patients valuable information about their health conditions, treatment options and preventive measures, empowering them to make informed decisions about their care. Patient relationships Engaging and informative content builds relationships with patients, creating trust and loyalty, encouraging them to come to your organisation – and recommend you to others. Improved search engine ranking Well-written and optimised content helps you rank higher in search engine results, increasing website traffic and visibility among potential patients and referral sources. Organic traffic and lead generation Compelling content attracts visitors to your website, generating leads and opportunities for... --- - Published: 2022-07-13 - Modified: 2023-08-10 - URL: https://wrappedagency.co.uk/blog/wrapped-models-laser-focused-strategy/ - Categories: News & Views - Tags: behaviour insights, brand strategy, consumer behaviour, marketing strategy Why strategy is at the heart of everything we do. We’ve seen a lot of businesses over the years. And we’ve spotted patterns; the same problems repeating themselves, regardless of sector, size or service. Many of them can be solved at a stroke, by creating a laser-focused strategy. A word here to the dabblers: our strategies are multi-layered, with each element reliant on the other. So if you want to cherry-pick bits of it and ignore the rest, you’re heading for failure. You’re either in or you’re out. Half-measures are just a waste of everyone’s time and money. The Wrapped model Our CEO Kate Eady has been in business for 30 years. But she set up Wrapped from scratch eight years ago, because she was frustrated by the way brand and digital agencies operated. Instead of pretty pictures and vague rationales, she wanted to create an agency where good-looking marketing solutions were a given – but built on the foundation of robust research, rigorous insights and behavioural analysis. And measured on no-nonsense commercial effectiveness. The way we do this – the Wrapped model – has taken years to perfect. And one of the main building blocks in it is our approach to strategy. Our experience has taught us that without strategy, it’s impossible to grow and scale a business in a meaningful way. Strategy isn’t the simple solutionAlthough we insist on creating strategies with and for our clients, we’ll put our hands up right now and admit it isn’t easy. Sometimes it’s downright painful. But if you’re serious about change... --- - Published: 2022-03-30 - Modified: 2023-08-10 - URL: https://wrappedagency.co.uk/blog/tone-of-voice-changes/ - Categories: All Posts The way businesses talk to customers has changed. Have you? My new (to me) boots from Vinted are epic. They look a bit like Elton John was doing a wardrobe detox and decided to sling them out because they’re a bit much. They’ve got tread like a white tractor tyre, with an upper in orange canvas and silver glitter. Let’s be honest: partly, I bought them because they were three quid. And partly because they just felt right, for me, right now. I’ll probably hate them next week. What’s this got to do with how to speak to your customers? It’s all about capturing the zeitgeist. Zeitgeist – our cultural worldview – is a slippery fish. It fuels fashion and drives policy. It affects how we speak and what we do. But how do we know what feels right for right now? Why does the zeitgeist change? And if you’re selling a product or service, how do you know what feels right for your customer from one week to the next? Turning the tone of voice I’m a writer. And I’ve recently noticed a significant change in the way businesses talk to their clients. You can see it in Sky Mobile’s Hello Possible slogan. It’s evident in Screwfix’s The Choice of Champions TV ad. Of course, it’s there in Drumbeat, the latest incarnation of the Lloyds Bank black horse TV campaigns – because Lloyds has been doing it well for years. It’s a sense of inspirational optimism; a forward-facing feeling that the sky really is the limit. And if you... --- - Published: 2022-01-19 - Modified: 2023-08-10 - URL: https://wrappedagency.co.uk/blog/your-google-analytics-cheat-sheet/ - Categories: News & Views - Tags: Digital Marketing, education, google, google analytics Is GA delivering all the insights you dream of? It will now. A premiership striker, artfully curling the ball past the keeper’s grasping hands and into the net. A pianist, effortlessly turning keystrokes into chords, melodies and memories. And you, plucking patterns and insights out of data like Sherlock Holmes exploring his mind palace. No? If you don’t quite have that level of mastery of the tools of your trade, here’s your eight-step guide to conquering Google Analytics – and making it work for you. Get clear on each goal Why are you collecting this data? Clue: it’s not to give you the satisfaction of watching a line on a chart go nicely upwards. The numbers are there to help you make positive business decisions and check that your marketing activities are driving you in the right direction. So, to avoid feeling overwhelmed by the mountain of metrics available, start by getting clear on what you want to know and why.   Each marketing campaign should have a clear objective. Do you want to increase sign ups, sales of a particular product or enquiries? Whatever your answer, you need to know exactly what you’re aiming for. Be specific. Knowing your outcome will help you focus on the metrics that matter right now. Don’t default Google Analytics makes a lot of assumptions on your behalf. Some of them will be right for your business – and some will be about as much use as a rational argument on Twitter. There’s a world of difference between the data you need from a B2B site,... --- - Published: 2021-12-14 - Modified: 2023-08-10 - URL: https://wrappedagency.co.uk/blog/quick-wins-vs-strategy/ - Categories: All Posts, News & Views - Tags: Digital Marketing, PPC, quick wins, Strategy Eight ways your website is letting you down If you’re a natural hare, inclined to race off on the next exciting project, stop! Here’s why we all need to find our inner tortoise. In our dopamine-addicted digital world, who doesn’t love the instant gratification of a quick win? Shove some cash into pay-per-click (PPC) and sit back while your website analytics clock up the extra visitors. Job done. Or is it?   The answer is, it depends.   There’s no point sending traffic to your site if what they find there is going to send them scurrying straight back off it again. We see lots of businesses proudly boasting about how many people have landed on their website. And that’s great. But what happens when those eager folk get there? If they’re not booking or buying – or at least clicking around a bit and reading – why not?   Remember, that on a laptop, you have (on average) three seconds to make a good impression, before they’ll click away. And on a phone? Just one second. If your ads are getting good click through rates but your conversions are lacklustre, there’s a gap somewhere. And that gap is on your website. Our purpose is to communicate. It’s as simple as that.   Let’s take a look at eight of the most common ways your site could be letting you down. Irksome irrelevance If it’s not relevant to what your audience is looking for, they’re not interested. Don’t lure them in and then dump them in the wilderness... --- - Published: 2021-12-01 - Modified: 2023-08-10 - URL: https://wrappedagency.co.uk/blog/is-your-agency-talking-about-third-party-cookies/ - Categories: News & Views - Tags: data protection, Digital Marketing Has your agency discussed the death of cookies? Ask them these questions. Cookies. Yes, they're annoying little pop ups that get in the way. But if your business has a website or does digital marketing, they’re massively important: and some of them are about to disappear. And if your agency isn’t explaining what’s going on, and preparing you for a future devoid of third party cookies, it’s time to start asking questions. To help you get clued up for a difficult conversation, I need to explain a little of the back story. Breaking down the cookie recipe As marketers, we’ve relied on cookies for years. They’re the digital trackers that help us understand how our campaigns are running and whether we’re getting a decent return on our clients’ investment. They also give us the data we need to plan and continuously improve our campaigns. There are several different types of cookie, but the most important ones in this context are: Third party cookies – Usually used for ad targeting. Software such as Google Analytics is used to put tags on a page so a user or their device can be tracked across different websites. That puts together a profile of the user’s interests – and then messages are targeted at them. These trails of crumbs are the cookies that are on their way out. First party cookies – Usually used to improve the user experience. When a user visits a website, the website owner can drop first party cookies, and build up a picture based on information including the pages the user... --- - Published: 2021-10-27 - Modified: 2023-08-10 - URL: https://wrappedagency.co.uk/blog/people-pleaser-how-to-build-your-own-online-community/ - Categories: All Posts, News & Views - Tags: Online community, Social media Making your social media work to build your business Ever experienced the tedious obligation of accepting an invitation to like someone’s 12-year-old daughter’s face-painting ‘business’ on social media? Or felt compromised by being urged to follow a friend’s friend’s friend’s account, even though the friend’s friend’s friend runs an abattoir in Belfast and you’re a lifelong vegan living in Croydon? I’ve declined dozens such invitations over the years because I refuse to click like on random builders in Birmingham, cafes in Cornwall and glaziers in Glasgow.   It’s infuriating. Other than an extra number, what’s the point? I’ve just checked my Facebook account and apparently I’m a fan of a window cleaner who works 200 miles away from where I live. Goodness knows how that one sneaked in but I hope he’s got a long ladder. Who do YOU appreciate? Take a look at the businesses and brands you follow. Why did you give them the click in the first place? Which ones do you engage with? Which do you actively seek out for the latest posts and updates?   Whether they give you hints and tips, special offers, glimpses behind the scenes, product alerts or a place to chat about a hot topic, I’m willing to bet that most of them share one important characteristic: a sense of community. And it’s that shared interest, attitude or passion that you need to ignite in your own social platforms. Making your customers or clients feel they belong to something; that they’re part of a wider club of funny, savvy, fashionable,... --- - Published: 2021-10-22 - Modified: 2023-06-26 - URL: https://wrappedagency.co.uk/why-brand-consistency-is-your-secret-weapon-when-it-comes-to-getting-noticed-part-2/ - Categories: All Posts, News & Views - Tags: brand consistency, brand purpose, brand strategy Part 2 - How In Part 1, we looked at why keeping your brand consistent could boost your turnover by a third. Let’s take a look at how that works in practice – and why data helps you swerve the stereotypes. It’s true: your customers are buffeted by more distractions, messages, ads, pings, jingles, offers and dancing baboons than ever before. But that doesn’t change the first rule of brand messaging: it’s about the prospects, not the products. It doesn’t matter what you’re selling: your job is to speak to a specific audience and discover what they want, need, like and do. Get under their skin and tailor your messages to them. Brand messaging means choosing your words wisely. Think about your strategy, ethos, values, proposition, positioning and ideal customers. Got brand guidelines? Use them. They’re there for a reason. We must first understand behaviour, if we want to influence it. Building a great brand relies on making an emotional connection with your audiences. Back in the old days, marketers relied on fairly lame stereotyping to push out their messages. The delightfully sexist phrase “two tarts in a kitchen” was coined to describe the endless stream of ads where two women chatted about the merits of a product. You know the type. Today, we should have enough sense – and access to data – to avoid such lazy stereotyping. Focus less on your customers’ age, gender, marital status or salary and drill down into what they’ll think, feel, say and... --- - Published: 2021-10-22 - Modified: 2023-06-26 - URL: https://wrappedagency.co.uk/why-brand-consistency-is-your-secret-weapon-when-it-comes-to-getting-noticed-part-3/ - Categories: All Posts, News & Views - Tags: brand consistency, brand messaging, brand strategy Part 3 - Voice of an angel Tone of voice is the difference between The Sun’s puntastic front page screamer headlines and The Telegraph’s more sober approach. It’s the chasm between Love Island and Last of the Summer Wine. It’s why we expect to hear the latest slang on TikTok but we’d squirm if the Queen used it in a broadcast. When it comes to your brand, it needs to be consistent. OK, you’ll need to flex slightly. You’re not going to sound the same when you’re announcing a dozen redundancies as when you’re celebrating opening a new premises. But the essence should be the same. If you’re all about clarity and plain-speaking, you should be clear and accessible no matter what you’re saying.   Tone of voice: invisible branding Even businesses that get all excited about the branding process often neglect their tone of voice. But they do it at their peril.   A distinctive brand tone of voice deployed consistently is an important aspect of a brand that helps build a connection with consumers. Tone of voice is how you convey a personality within all communications, and it should remain constant. It is usually to be found in brand guidelines. Everyone should understand what it is and ensure that it is constantly checked across all communications. A great article about tone of voice can be found on the Semrush website, so we won’t reinvent the wheel here.   Could you hazard a guess at Uber’s tone of voice?... --- - Published: 2021-10-21 - Modified: 2023-06-26 - URL: https://wrappedagency.co.uk/attention-seeking-why-brand-consistency-is-your-secret-weapon-when-it-comes-to-getting-noticed/ - Categories: All Posts, News & Views - Tags: brand consistency, brand purpose, brand strategy Part 1: Why? Fun fact for you: your audience is so bombarded with information, you’ve only got 1-3 seconds to grab their attention with your message.   Fancy a few more slightly terrifying brand-related stats? Try these for size: On average, a customer needs to see a brand 17 times before they can recall it It takes 0. 05 seconds for a consumer to form an opinion of a brand, based on the website alone 77% of consumers say they prefer to shop from brands that share their values. Publishing titan Steve Forbes once said: “Your brand is the single most important investment you can make in your business. ” And as the third generation of Forbes in charge of the international business magazine that bears their name, he should know a thing or two about it. Getting down with brand consistency It’s a well-quoted fact that consistent brand representation, across all communication platforms, can increase revenue by up to 33%. A third more revenue sounds great, right? But what’s the thinking behind it? Well, keeping your messaging and branding consistent across everything you do: Makes your brand more easily recognisable Introduces identity Helps people to recall your brand Creates a consistent experience Increases credibility and trust Connects on an emotional level Builds loyalty Creates brand equity. Everything’s a platform Convinced? That’s great. But when we say stay consistent everywhere, we really do mean everywhere. Take a long, hard look at absolutely every touchpoint someone might have with your brand,... --- - Published: 2021-08-13 - Modified: 2023-06-26 - URL: https://wrappedagency.co.uk/consistency-in-brand-messaging/ - Categories: All Posts - Tags: brand messaging, tone of voice Did you know?  It takes between 1-3 seconds to grab attention, and this has been consistently low during the pandemic.   On average a customer needs to see a brand 17 times before they can recall it. It takes 0. 05 seconds for a consumer to form an opinion of a brand based on the website alone. 77% of consumers say they prefer to shop from brands that share their values. “Your brand is the single most important investment you can make in your business” - STEVE FORBES Why is consistency in brand messaging a must? It is a well quoted fact that consistent brand representation, across all communication platforms, can increase revenue by up to 33%, but how? It makes a brand easily recognisable Introduces identity Aids recall Creates a consistent brand experience Increases credibility and trust Connects on an emotional level Builds loyalty Creates brand equity A quick brand messaging quiz Put your brand recognition skills to the test and name these brands (answers are at the end of the blog): We get our hands on the tastiest fruit and veg we can find, stick it in a bottle and never add any nonsense like sugar or concentrates. Simple and affordable ideas that can make a difference in your everyday life. The beers our die-hard beer geek fans come back to time and time again. Some brands are so recognisable they don’t need to use words, just a logo is sufficient, and what about sounds? Brand consistency is... --- - Published: 2021-07-16 - Modified: 2023-06-26 - URL: https://wrappedagency.co.uk/emojis-what-do-they-mean-in-todays-world-%f0%9f%98%8a/ - Categories: All Posts The emoji is such a simple thing, but its meaning and purpose has shifted significantly in the era of remote working and lockdown. Originating from Japan, emojis became increasingly popular worldwide from 2010 and have been a part of our everyday lives ever since. More than 700M emojis are used in Facebook posts every day and Over 900M emojis are sent every day without text on Facebook Messenger as some use emojis as a secret language! On that note, only 7% of people use to indicate the fruit But what does the emoji really mean today? Having spent much of our lives in isolation away from our friends, family and colleagues, are we now using emojis in a different way? We certainly think so. Have you noticed you receive more and more emails with a smiley face at the end of them recently?   Given our increased reliance on digital communications, it's no wonder people are using emojis to express how they are feeling in emails, instant messages and social media posts. Significantly, emoji use has proliferated in professional as well as personal communications.   The emoji’s primary function has always been to fill in emotional cues that would otherwise be missing from typed conversation, but seeing the shift from personal to professional use in the last year or so suggests that the emoji is fulfilling a much more important role now than ever before. Certainly in work scenarios, especially when busy, it can be all too easy for that... --- - Published: 2021-06-28 - Modified: 2023-06-26 - URL: https://wrappedagency.co.uk/engaging-with-the-post-pandemic-consumer/ - Categories: All Posts The last year and a half or so has turned out to be the most challenging period ever for so many people. We have been pushed mentally, physically and emotionally on so many levels – and the data reflects how drastically our outlook has changed. The good news is that collectively, we seem to be on the up, which, according to YouGov’s weekly mood tracker, marks a climb in positivity after several tumultuous months.   46% of Britons have reported feeling “happy” over the past week; up from a low of 32% on January 14th 2021 and marking this year’s highest figure to date. A significant shift happened between March and April, paralleling the relaxation of rules on meeting outdoors and playing sports. Further easing of restrictions, the momentum of the vaccine rollout and adjusting to the new normal has seen our moods shift to feelings of hope and optimism. So... brighter days are ahead! What does this mean for marketers? How can we best read the room, when customers have been on a rollercoaster of uncertainty and stress?   Begin by getting to know your audiences, by really understanding them. To do means finding the answers to lots of questions: Who are they? What are their needs?   Have their aspirations changed?   Where are they, emotionally, socially and financially? What have they been through in the past year?   Have their needs changed at all?   Do they need help and reassurance?   Are they craving upbeat content... --- - Published: 2021-06-02 - Modified: 2023-06-26 - URL: https://wrappedagency.co.uk/introducing-wrapped-knowledge/ - Categories: All Posts Introducing Wrapped Knowledge As continuous learners, we challenge ourselves to always be in the know and to share that knowledge. So, through a series of workshops, events and training sessions, Wrapped Knowledge has been created to deliver training, from technical updates to creating a brand for the future, for a range of skills, levels and abilities. Whether you are newly graduated or an experienced business leader, join us each month for interactive sessions with like-minded peers in the creative, communications and marketing industries. Scroll down to see our full event offering... GenW A Place for Young Talent to Learn & Share Free, interactive, virtual sessions that provide a supportive learning environment for young creatives starting out in their careers. See upcoming events Tuesday Wrap Technical Knowledge to Keep You Ahead Technical wrap up over a lunchtime Zoom call, ideal for mid-level marketers, creatives and communicators to keep up to date with the latest digital trends. See upcoming events Wrapped Up Close Creative Conversations to Learn & Inspire Every other month, join us for a deeper dive into conversations and workshops around brand, digital and design. These informal discussion workshop sessions will challenge and inspire senior marketers, directors and designers. Coming soon Wrapped and Partners For Businesses Ready for Change Kate Eady and Becky Matheson-Bruce from Wrapped join forces with Wrapped Partners, Irwin Mitchell, Barry Singleton and Simon Preece; helping business leaders to grow by tapping into shared knowledge. Find out more Wrapped Training Digital & Creative Bespoke Training Bespoke one-to-one and group training sessions, around topics such... --- - Published: 2021-05-04 - Modified: 2023-06-26 - URL: https://wrappedagency.co.uk/how-will-contextual-targeting-feature-in-your-future-marketing-strategies/ - Categories: News & Views - Tags: data, data protection, Digital Marketing, Insights, marketing strategy, search marketing, Strategy At Wrapped we’re getting ready for the huge changes that are happening in the world of digital targeting. We’re sharing our insights, learnings and thoughts in a series of blogs about how to keep your marketing strategies functional, relevant and – most of all – ahead of the game when all of these changes fully come into force. The importance of contextual targeting will increase significantly. There are two main ways we can target potential customers online. We do it by either profiling the user and targeting them based on past behaviours, or we target the content that users are reading and presume that those who have an interest in a given sort of content, will be aligned with our offering or that of our clients. With 3rd party cookies now blocked by Firefox, Safari and IOS 14, targeting customers based on their past behaviours will become more of a challenge (which we will explore in more detail over the course of following blogs), but this gives rise for the increased use of contextual targeting. So, what exactly is contextual targeting?   It’s nothing new: in fact, it’s how marketing worked in the early days of the internet, and it’s never really gone away. Until recently, it was used less and less in favour of the behavioural marketing made possible by 3rd party cookies. For example, contextual targeting works on the assumption that if you are reading content about a humanitarian crisis, you are likely to be someone who would... --- - Published: 2021-04-20 - Modified: 2023-06-26 - URL: https://wrappedagency.co.uk/whats-the-fuss-about-blocking-3rd-party-cookies/ - Categories: News & Views - Tags: 3rd party cookies, data, Digital Marketing, google analytics, Strategy Blog one of the ‘death of the 3rd party cookies’ blog series.   Cookie notices have become a part of our daily digital lives. All sites you visit should ask you to accept or decline cookies, however some are more subtle and assume acceptance (though this isn’t strictly legal, it should now be a conscious decision to opt in for cookies).   But first, what is a cookie? Contrary to what jumps to mind, it's not just a delicious snack - we’re talking about the digital kind. HTTP Cookies is a piece of data placed on a users device when they’ve visited a website. There are two types of cookies: 1st party cookies - these are created by the website you visit. e. g: remembering your password or content preferences on the site. 3rd party cookies - these are not created by the website you are visiting, but are related to your behaviour on the website during the visit. This can be Google analytics or social media tracking pixels. Google Analytics - how does it work? Google Analytics functions by placing a 3rd party cookie within the user's browser. This allows marketers to understand the attribution of conversions and the paths that users have taken to complete a sale/conversion. As most people using online advertising will know, the days of someone seeing your advert once and going on to purchase at that time have very much disappeared. Understanding the journey that they now take to gather information, conduct research, and... --- - Published: 2021-03-31 - Modified: 2023-06-26 - URL: https://wrappedagency.co.uk/making-brand-connections/ - Categories: Discussions Did you know that on average, you have between one and three seconds to grab attention from your audience?   When introducing your brand to your customers, you have mere seconds to impress. Slow websites, poor copy and design, confusing messaging and misaligned values can completely turn a potential customer away.   Harness the power of brand value 77% of consumers say that they prefer to shop from brands that share the same values as they do.   As a general rule, audiences are now far more choosy over which companies they part with their cash to. They spend more time online analysing and researching brands. People care about supporting businesses whose approaches resonate with them. Sustainability, ethics, locality, charity and longevity are at the top of consumers priorities - and they want to ensure that they are top of your priority list, too.   Your content, social media, website and communications need to be consistent with your values and ethos, and you need to ensure that you don’t just pay lip service to these causes: employees and production need to mirror the values too, as discrepancies can have a detrimental impact.   Gauge the change of consumer behaviour Behaviours change when our physical and emotional needs and wants evolve. As a brand, if you want to influence that behaviour, you need to fully understand it.   This is where traditional audience profiling tends to come in, creating demographics, mapping buying habits and observing personality traits. However, this profiling only... --- - Published: 2021-03-24 - Modified: 2023-06-26 - URL: https://wrappedagency.co.uk/making-an-introduction-with-impact/ - Categories: Discussions - Tags: Behaviour, Communications, data, healthcare, Insights, marketing strategy At Wrapped, we love making introductions between organisations that can genuinely help one another. It’s something we are often asked to do when healthcare providers and businesses, including NHS Trusts, want to get onto the radar of another organisation. The question poses an interesting business challenge, which we help many clients to resolve. It’s certainly no mean feat to engage successfully with decision makers within the NHS or large healthcare organisations, but we do have some pointers, which are the product of our work to position businesses correctly with the people that matter. Know your audience Persona-based marketing is nothing new and its principles ring true when it comes to making the right introduction. There are also more questions to think about. Who are you trying to reach? What are their concerns, pressures and expectations? Do they have a gatekeeper? And, most importantly, how are they feeling right now? By answering and understanding these questions, you will have the start of an approach that is appropriate for the first person you will come into contact with. A note on gatekeepers: don’t overlook them. You might have your sights set on a clinical lead or division director, but when time is something we are all short of, these people may perhaps only take new introductions based on the recommendation of a colleague or peer. Profiling not just the demographics, but also the changing behaviour of your initial target, will ensure that the tonality, language and content of your introduction all really... --- - Published: 2021-02-12 - Modified: 2023-06-26 - URL: https://wrappedagency.co.uk/lets-talk-with-ali-rogan/ - Categories: All Posts, Discussions - Tags: Behaviour, Communications, data, Insights, Strategy Ali Rogan, Founder of Hornsey Consulting, joins out “Let’s Talk” podcast with CEO Kate Eady; to chat about what business leaders and marketers need to consider to successfully ride the waves of uncertainty, instead of being overpowered by them. Read the full blog here. Please note: This podcast was recorded via Zoom. --- - Published: 2021-02-04 - Modified: 2023-06-26 - URL: https://wrappedagency.co.uk/guest-blog-riding-the-waves-of-uncertainty/ - Categories: All Posts, News & Views - Tags: Behaviour, Communications, data, Strategy The waves of uncertainty will be here for some time to come  During lockdown, Ali Rogan, founder of Hornsey Consulting, was kind enough to take part in a Wrapped Let's Talk podcast with our CEO Kate Eady. Scroll down to listen to the full podcast – and check out this summary of what they chatted about. Insight is a gift Insight is what business leaders and marketers throughout the world need to work on and improve. Insightful people read situations at a deeper level, tune into others at an emotional level, and pick up on cues others miss. Covid has made observing others slightly more difficult when working remotely, particularly if people don’t turn their cameras on, but it’s still possible.   Challenge assumptions  Kate asked me how I have come to be in the position I’m in today and how I’m coping at the moment. Well, the clients I work with tend to trust me to get on with the job and it’s a real privilege to be asked to do the stuff I’m asked to do. So it’s about the questions you ask, constantly challenging assumptions to get to the heart of what the issue is.   The leadership teams I work with typically know they want to change. Consequently, it’s about working together with the senior teams to really understand those requirements and I usually start with the value proposition strategy. Digging those answers out would not be possible without good leaders.   Change is constant but... --- - Published: 2021-01-26 - Modified: 2023-06-26 - URL: https://wrappedagency.co.uk/the-netflix-effect-8-ways-netflix-is-impacting-society/ - Categories: All Posts, News & Views - Tags: Behaviour, Insights, Trends Years ago, if someone had said to me, "Imagine a service that holds hundreds of TV programmes, films and videos on demand, that will make you avoid sleep just so that you can watch them all in one night", would I have believed them? Absolutely not. And if they'd told me I'd be desperate to learn chess after watching a TV show, I'd have laughed in their face. But here we are. Netflix was already on the rise but a lockdown-driven spike in membership means it's now recognised as being responsible for a phenomenon; something much bigger happening in society, dubbed the The Netflix Effect. As marketeers, we study behaviour closely. It's no longer enough to create marketing personas based big brushstroke characteristics such as gender, age or location. To sell to someone is to influence their behaviour. And how can you influence their behaviour if you don't understand it? While popular culture has long affected behaviour and opinion, landmark TV series seem to sweep a nation in quite a unique way. This has undoubtedly been true long before the digital age. The shockwaves caused by Barry Hines' apocalyptic 1984 film Threads deeply influenced the British public's attitude to nuclear weapons. The 1966 broadcast of Cathy Come Home directly led to the establishment of the charity Crisis, and an upsurge in sympathy for the homeless. Or, to cite a more lighthearted influence, Delia Smith caused a national shortage of cranberries in 1995, when she included them in a duck recipe... --- - Published: 2021-01-12 - Modified: 2023-06-26 - URL: https://wrappedagency.co.uk/planning-for-the-year-ahead-in-2021/ - Categories: All Posts, News & Views - Tags: Insights, Strategy The biggest challenge we face in 2021 is the unknown. How do you plan your business strategy and marketing for a year ahead, when we don’t quite have the foggiest of what the year ahead looks like? With collaboration and supporting each other, it doesn’t need to be as doom and gloom. With this new landscape, we discover new opportunities. Perhaps being more open to making big, bold, courageous decisions. At Wrapped, we’ve always said that to stand out and succeed you need to have courage - well this is the time to take that deep breath and make that change you’ve been thinking about for years. Customers right now are more understanding, they appreciate that we’ve all had to change our game, become agile, adapt on the fly. It means that failure right now is an opportunity to learn, grow and evolve.   Agility and a dual-speed approach is key.   Quick wins + long wins. It’s important to not lose track of your long-term business goals and purpose, even though it’s incredibly hard right now. Ensure that you are regularly checking back in with your business strategy, reflecting on whether the activity happening right now is still contributing towards your business goals. If not, change, adapt and move on. Whilst keeping this long-term plan in mind (long wins), in the short-term this year will be about agility (quick wins), and adapting to the changing situations quickly and with confidence. Have shorter meetings and reporting periods, alongside quicker analysis.... --- - Published: 2020-10-22 - Modified: 2023-06-26 - URL: https://wrappedagency.co.uk/how-branding-affects-consumer-behaviour/ - Categories: All Posts, News & Views Firstly - What do we mean by ‘consumer behaviour’? Behaviour is defined as the way that an animal or person responds to a particular situation or stimulus (Definition from Oxford Languages) - so understanding this response, and the emotional triggers of specific responses, should inform and influence the way a business positions itself and communicates with its audiences. Sound a bit waffley and pretentious? Let’s take that statement back to the basics... As a business, you want to trigger a specific action in your audiences. Buy our product. Sign up to our event. Come to our museum. Share this with your friends. All of these actions need to be influenced by your brand, marketing and communications. Without hitting the right notes in terms of brand story, ethos, values and timing; your efforts will fall flat. But how do you know what the ‘right notes’ are? Well, that’s where market research and understanding behaviour comes in. Observing what’s happening both on and offline, focus groups, surveys, testing, testing, testing. Insights aren’t just for digital People assume that understanding behavioural insights is a task that is vastly important to digital marketing, but not as valuable for designers - however that’s simply not true. Having this understanding of your audience whilst creating a brand strategy, identity and creative roll-out is incredibly important to ensure that you are designing with purpose, to drive behavioural change. How can branding influence this behaviour? After you have taken the time to really immerse yourself in the world... --- - Published: 2020-09-18 - Modified: 2023-06-26 - URL: https://wrappedagency.co.uk/lets-talk-with-barry-singleton/ - Categories: All Posts, Discussions - Tags: AI, behaviour insights, data Too often important decisions are based on assumptions resulting in an overlooked strategy, no understanding of target audiences and a 'one-size fits all’ communication approach. In an unknown and unpredictable world, insights have become the key to making smart and logical choices. Understanding exactly who your target audience is, their behaviour, personality and the messages they respond to through insights is critical to make the best decisions for your business. In this podcast episode, Brand Strategist, Kate Eady, chats to Barry Singleton of Scaled Insights, on using Behavioural Artificial Intelligence to recognise customer behaviours, understand customer personalities and look into future trends and decisions of target audiences. Listen to the full podcast below. Please note: This podcast was recorded via Zoom. --- - Published: 2020-08-19 - Modified: 2023-06-26 - URL: https://wrappedagency.co.uk/lets-talk-with-phil-woodford/ - Categories: All Posts, Discussions - Tags: brand strategy, communication, consumer behaviour, podcast As customer behaviours and patterns continue to change to reflect the uncertainty of the COVID-19 crisis, the way in which we communicate must reflect this too. Customers are looking for information that's important to them, which gives brands the opportunity to build meaningful, authentic relationships. But it also means competition to gain customers' attention is at an all-time high. With so much noise, how do you get heard and stand out from the crowd? In this podcast episode, Brand Strategist, Kate Eady, chats to Phil Woodford, Director of Corporate Affairs at University Hospitals of Morecambe Bay NHS Foundation Trust, on transformation in the healthcare industry, understanding behaviour changes and reflecting brand messages to meet customer needs. Listen to the full podcast below. Please note: This podcast was recorded via Zoom. --- - Published: 2020-08-07 - Modified: 2023-06-26 - URL: https://wrappedagency.co.uk/lets-talk-with-simon-preece/ - Categories: All Posts, Discussions - Tags: brand, brand purpose, Communications, consumer behaviour, Strategy With so many changes happening in the world, it’s important to make sure you’re adjusting your brand to reflect these changes and your customer's needs. In the second episode of our 'Let's Talk' podcast series, Brand Strategist and CEO of Wrapped, Kate Eady joins special guest and Brand Specialist, Simon Preece to discuss why businesses should be listening, learning and understanding in times of change and why 'quick wins' are the drawback of achieving success. Please note: This podcast was recorded via Zoom. --- - Published: 2020-07-23 - Modified: 2023-06-27 - URL: https://wrappedagency.co.uk/comms-during-covid-19/ - Categories: All Posts, News & Views - Tags: Communications, Digital Marketing, email marketing, PR When planning for 2020, businesses were looking ahead to prepare themselves for the impact that Brexit could have on their organisation: little did we know that something far more unpredictable was lurking. In such a short time, companies vastly changed the way their teams work, creating new ways for customers to access services, constantly evolving and adapting around the latest scientific evidence and government guidance. During the pandemic, Wrapped has been helping businesses develop their communications to ensure that they are staying relevant, honest and open with customers. Audiences have always preferred to buy from brands that they trust and that they know are reliable, ethical and forward thinking. Covid-19 has shone a spotlight on any brands that haven’t been able to demonstrate these traits. Customers have questions. They want to know if they are still getting the holiday that they have paid for; if their building work will still be delivered; or if their internet connection is quick enough for a family to work from home and be home schooled at the same time. We are reassessing many of the services that we have taken for granted, as pressure points have shifted, finances are less certain and plans are unknown. So, how do businesses maintain their customer service during a global pandemic? Here are five key takeaways: Always be honest with customers If you don’t know the answer, now is not the time to blag it. If waiting times for calls are longer, if you are unsure whether customers... --- - Published: 2020-07-06 - Modified: 2023-06-26 - URL: https://wrappedagency.co.uk/guest-blog-taking-time-to-reflect-listen-and-understand/ - Categories: All Posts, News & Views - Tags: Career, Guest Blog, Marketing, Reflection Pernilla Tweddle, Marketing Director and Specialist, talks openly about her career experience, the new marketing landscape and the importance of reflection in our latest podcast and guest blog.   When I was asked to take part in the podcast series Let’s Talk hosted by Wrapped, naturally the conversation leant towards life at the moment and how the Coronavirus pandemic have affected our lives and the marketing landscape in general. We also talked about my career, and how some of my experiences may be useful for budding marketers starting out today. I was also invited to write a guest blog so here I share some of my observations about taking time to reflect, listen and understand during this most unusual period in our lives. Defined by the Oxford dictionary, time is “the indefinite continued progress of existence and events in the past, present, and future regarded as a whole. ” Time had many different facets during the pandemic lockdown in the UK depending on the situation you found yourself in, but one thing was consistent for all of us - we were told to stay at home and all of sudden time took on a new meaning. Our present existence, outside essential work, errands and ‘daily’ exercise, was confided to our homes. Unquestionably this presented challenges and anxiety for many people in different ways, but with a glass half full approach, I am going to try and focus on the positives and the opportunities. For me personally, and I know the... --- - Published: 2020-07-06 - Modified: 2023-06-26 - URL: https://wrappedagency.co.uk/lets-talk-with-pernilla-tweddle/ - Categories: Discussions Brand Strategist and CEO, Kate Eady, joins Marketing Director, Pernilla Tweddle and Digital Content Specialist, Katie Torpey to discuss career insights, communicating in times of crisis and the importance of taking time to reflect, listen and understand. In an open and honest conversation, discussions start on career experiences within marketing with some useful tips on getting into the industry before talk leads on to the recent changes to life as we now know it and observations of the new marketing landscape. Listen to the full podcast below. Please note: This podcast was recorded via Zoom. Click here to read Pernilla's blog. --- - Published: 2020-06-12 - Modified: 2023-06-26 - URL: https://wrappedagency.co.uk/a-call-for-change/ - Categories: All Posts, News & Views - Tags: Black Lives Matter, Creative “If you are neutral in situations of injustice, you have chosen the side of the oppressor. ” As I scroll through floods of posts on my social media around the inequalities faced by people of colour, this is a statement that has stood out to me the most.   It’s easy to live in a bubble and disregard what is happening in the world right now, it’s also easy to listen in without saying anything. While this is a topic I have more to learn about, this past week has made me realise we should no longer be silent about a cause because it’s difficult to talk about. The Black Lives Matter movement is a topic that we need to speak more about to our friends, families, colleagues, employees neighbours and our children.   Whilst I am seeing businesses and brands ‘support the change’ with messages of solidarity, I question what they are doing exactly to support change. Yes, we should always speak up about issues that matter, but only if we create a plan to tackle it long term to provide a REAL change. Otherwise we will do little but add to the noise. We all need to action the change we are posting about.   Talking about it is just not enough. Change is more than using #BlackLivesMatter and sharing black squares to our Instagram feeds. Change is taking meaningful action. Change is the every day choices we make, it's recognising racial stereotyping and calling it out, it's... --- - Published: 2020-06-04 - Modified: 2023-06-26 - URL: https://wrappedagency.co.uk/corona-virus-effect-on-marketing/ - Categories: All Posts, News & Views The figures are in. Marketing publisher Econsultancy's survey of marketing professionals asked 4,999 respondents (plus us here at Wrapped) about the impact the lockdown has had on our businesses and ways of working. The survey was conducted at three stages of the lockdown, in order to track the trends. From that survey, here are the key outtakes around what has happened and what is currently happening in the marketing world: How productivity has been affected 60% of those surveyed said they had disruptions to productivity at the start of the lockdown due to working remotely, adjusting to new processes and travel restrictions. However, a month later, disruption has decreased as people started to adjust — but it does still remains a major issue for half of those surveyed. Lower demand for services As the lockdown continued, demand for products and services has dropped significantly, with 68% of respondents indicating lowered demand since April. Of those who were asked, 20% said demand has reduced over 50% Employee morale Concerns over employee morale are high and on the rise. Long-term furlough, the uncertainty of job security and the effects of social distancing are certainly impacting morale. Marketing budgets 72% of respondents have reported that marketing budgets have reduced. Offline marketing (out of home, TV, radio, direct mail, etc. ) has seen the largest cuts. Digital marketing is a bit of a mixed bag, seeing cuts and increases in similar amounts. There has been a lot of growth in online activity since lockdown... --- - Published: 2020-05-25 - Modified: 2023-06-26 - URL: https://wrappedagency.co.uk/mental-health-compassion/ - Categories: All Posts, News & Views - Tags: Compassion, Mental Health, Wellbeing Our CEO, Kate, examines the need for compassion that lies behind awareness dates for mental health. As Mental Health Awareness Week draws to a close, I do wonder why the topic of mental health still requires the weeks and days that are designated to it. The answer is simple: stigma. So much has been done to make mental health and mental wellbeing more readily discussed. The coronavirus pandemic has certainly seen more and more outwardly facing content around keeping well whilst working in isolation. However, there's not much talk about compassion. We all judge some things and some people, some of the time: it's entirely instinctive to us as humans, when faced with something unfamiliar. To be compassionate is to suspend judgement; to see the human being behind the label and not just to hear, but to listen. When we listen, we will see that the umbrella term of "mental health" can be dangerously generalising: there are those with clinical diagnoses of mental health conditions and those who are under acute stress. The two are both serious circumstances and not always mutually exclusive. Then there is the middle ground: someone under prolonged stress, experiencing anxiety and on their way to something long term, which they will need to manage. I often analogise this to someone who starts out with a sprained ankle (acute stress). If that person is pushed by others to continually walk or play sport on their ankle, they may well end up with a broken leg (which represents a... --- - Published: 2020-05-22 - Modified: 2023-06-27 - URL: https://wrappedagency.co.uk/accessibility-in-design/ - Categories: All Posts, News & Views Our Creative Designer, Laura, shares why designing in a way that is inclusive of users needs is significant to create quality and more improved experiences. Accessibility in design wasn’t something that even crossed my mind until I joined the Wrapped Team. I remember having one project in a previous job where I was told to not put orange on blue, but I didn’t fully understand why and it was never fully explained to me. And yet it is a huge factor that we, as designers and as an industry, should be leading on. In a nutshell, accessibility in design means designing for all; for those with or without disability, be that a visual or other impairment. How many times have you been on a website and been met with a video explaining what the company does? Now imagine being a Deaf or hearing impaired person, who has to scroll around trying to enable subtitles (if that functionality is even there), so that they can experience the design and retrieve the information you need. This is one scenario where accessibility in design should and must be considered. Accessibility covers a whole host of things and whilst still on my own journey in learning about it, here are a few things I’ve learnt. I certainly don't profess to know it all. All Capitals - people struggle to read all capitals (all caps), with the exception of acronyms. This is why the NHS will never put anything out in all caps. If you... --- - Published: 2020-05-15 - Modified: 2023-06-27 - URL: https://wrappedagency.co.uk/today-marks-our-5th-birthday-as-the-wrapped-agency/ - Categories: All Posts, News & Views Thank you to all of our clients, past and present. Wrapped turned five years old this morning, prompting many emotions: a lot of pride, even more gratitude and, perhaps most of all, a sense of relief that we can celebrate this birthday when very little in business can be taken for granted right now. The entire Wrapped team wants to thank clients, past and present, for helping us get this far. We absolutely couldn't have done it without you. Wrapped was set up because we believed that a creative agency could do more than just turn out nice designs. We knew that informed design is capable of producing ROI for businesses. Through the clients who put their trust in us, we have been able to prove that. I want to say thank you to my creative and talented team, all from very different walks of life and all so very supportive of the agency, their clients and the industry at this time. Thank you very much. Kate --- - Published: 2020-05-13 - Modified: 2023-06-27 - URL: https://wrappedagency.co.uk/guest-blog-creative-eloquence-will-be-key-to-surviving-covid-20-21/ - Categories: All Posts, News & Views Simon Preece, CEO of Bigger & Better Things, shares his knowledge and thoughts on the need for eloquence and collaboration in the creative industry as we move into a new way of working, in our latest guest blog. One thing I have been reflecting on in this period of enforced isolation is the massive change of work practices that will be required going forward in the marketing and creative industries. The new-normal will be less face-to-face meetings and more remote collaborations via Zoom or whatever your package of choice. Collaboration between creative teams to produce the work for clients and the process of creative review with clients will necessitate everyone having to work much more effectively to achieve great results. We fondly remember the old days when you could pin things up on a wall and point to things while scribbling post-it notes and appraising body language in the room when discussing the merits of the options. Never has there been such a need for agency people and client marketing teams to be more creatively eloquent than now, and this skill will be much prized in the future. The art of communication and persuasive presentation will be taxed to its utmost in the new world of remote briefings and presentation meetings. People have evolved to become world class at screening out marketing messaging and as designers we have a duty to avoid adding to the mental burden people face, which is considerable at the moment. Communication is always about how... --- - Published: 2020-05-01 - Modified: 2023-06-26 - URL: https://wrappedagency.co.uk/how-well-do-you-know-your-audience/ - Categories: All Posts, Training - Tags: audience, content, education, google, search engine marketing, technical tuesday, training Technical Tuesdays are now running online, whilst the Wrapped team works remotely. We want to use this format to allow more people to attend. For those who missed this week's session — How well do you know your audience? — you can watch the workshop here. In 30 minutes, we think you may come away with some tools to take your own activity forward! Becky, our Digital Marketing and Strategy Director, will show you how to use the following approaches to more effective online communication: 1. Understanding how Google works, so you can produce content that is seen more readily. 2. Creating a "profile" of your different target audiences: what do they do, what do they want and what makes them tick? 3. Using Google Trends to understand what topics are being more (or less) searched for right now. 4. Using Google Keyword Planner to drill down into the number of searches against specific terms, whilst also generating suggested terms. These are actions you can take yourself, to better understand who you are trying to reach. If you have questions, just drop us a line and we will answer them. You can also book onto our follow on session, "The need for keywords," which we will run on June 9th. --- - Published: 2020-04-08 - Modified: 2023-06-26 - URL: https://wrappedagency.co.uk/lets-be-clever-lets-be-agile-together-covid19uk/ - Categories: All Posts, News & Views We are still here, remotely switched on and helping businesses on an almost hourly basis to adapt to uncertainty and re-plan their thinking, including our own. Collaboration is crucial to survival. We know that behind every business lies an individual feeling uncertain around the future. You are not alone. At Wrapped we’re working together right now with clients and contacts to pool brainpower and experience to help us collectively find the best ways forward. We CAN help. In a 15-minute phone call, the Wrapped Team will identify ways for your business to adapt. If you can action these ideas by yourself, that’s great. If you need help implementing things, we can do that too. If we can’t help, then we will tell you who can. Agile businesses we’ve helped so far. Isaac Poad Brewing  Offering local delivery of high-quality gins when distributors started to shut their doors. Launched tactical, local paid search campaign Launched tactical Google Shopping campaign Revised message hierarchy to hero delivery HA247 Making our secure hosting client relevant to pressurised IT departments. Online channel changed from paid search to paid social Re-prioritised which service to push Created assets Defined targeting Launched! Hunters Estate Agents Finding a new way to communicate to sellers and buyers to keep enquiries coming in. Making video tours the hero Communicating telephone availability of team Creative assets developed Re-prioritised message hierarchy Call us for your 15-minute COVID-19 troubleshoot. We are not here to waste precious time; we are here to help. Call Gio... --- - Published: 2020-03-27 - Modified: 2023-06-26 - URL: https://wrappedagency.co.uk/search-trends-in-a-social-distancing-digital-world/ - Categories: All Posts, News & Views Well things are really getting strange out there, we are in uncharted territory and never before in a digital age have we seen possibilities of the country self isolating for a long period of time. We’ve been asked a lot this week about what we think will happen in the market and whether our clients should stop all advertising and bunker in, go all out and shout from the rooftops, or change focus and tactics. What a question. We don’t have a crystal ball but we have been closely watching search and market trends and have some initial thoughts. People are socially distancing from each other, so industries like restaurants and leisure are going to be hit hard. But people have still got to eat... . Search terms like ‘Uber eats; and ‘just eat York’ have seen search increases of 140% in the last 30 days. We’ve seen amazing examples of local eateries quickly changing their offering from inhouse to starting to deliver by offering their menu online using PPC and local social media to increase their reach. Adapting like this will keep them alive while people don’t leave the house. The trend for home improvements and DIY on the rise is not unusual for spring, but it has come unusually early this year. Garden furniture searches such as ‘the range garden furniture’ have seen increases of +150% searches over the last 30 days - it could be that the prospect of staying at home has got people wanting to... --- - Published: 2020-03-20 - Modified: 2023-06-26 - URL: https://wrappedagency.co.uk/how-amazons-temporary-stock-buying-policies-could-affect-the-search-engines-and-customer-demand/ - Categories: All Posts, News & Views 3 days ago Amazon announced that it’s warehouses in the UK and the USA will accept essential supplies only. The move comes as Amazon wants to make sure it can meet the demand of the essential items (toilet roll, medical supplies, baby formula etc. ) for those social distancing and in social isolation. According to Reuters ‘The change does not mean Amazon will stop selling non-essential items like phone cases and toys for now, only that products may be more likely to run out of stock in the next few weeks or that sellers have to ship directly to consumers. ‘ So what does this mean for sellers online? If what you sell online is a ‘non-essential item’ and Amazon is your normal competitor you may see that when their stock runs out you don’t have them as a competitor. You have an opportunity to either sell through amazon as a product listing - meaning directly to the customer, Or for those really wanting to take the opportunity you can use Google shopping or Google PPC to quickly appear in the search engines where Amazon once dominated. If either of these apply to you or you would like us to see if people are still searching for your product and how to get this infront of people online quickly give us a call. --- - Published: 2020-03-11 - Modified: 2023-06-27 - URL: https://wrappedagency.co.uk/what-is-a-free-technical-tuesday/ - Categories: All Posts, Training Learning and sharing knowledge is inherent in everything we do at Wrapped. Technical Tuesdays are free educational workshops run out of our York studio. They are open to all and designed to broaden our collective knowledge to help us all become better marketing communicators. Technical Tuesdays keep us on our toes by ensuring we continue to learn. By sharing this expertise with other professional people, the aim is that we can all be more effective at what we do. Topics vary but have included workshops aimed at anyone interested in getting the most out of their brand, website, multi-channel marketing or social media activity. We operate a first come, first served basis with a limit of two places per organisation. We can also deliver bespoke one to one or group training to your organisation. These vary from one-hour sessions to half day or full day training courses. We always undertake research to ensure the content is relevant to your organisation. Topics include: SEO Digital Marketing Social Media Blogging PPC Content Creation Website Maintenance Email Marketing --- - Published: 2020-03-03 - Modified: 2023-06-27 - URL: https://wrappedagency.co.uk/an-introduction-to-paid-digital-marketing-technical-tuesday-round-up-3-march-2020/ - Categories: All Posts, News & Views ‘There are multiple platforms and campaign types that can be employed within digital marketing. This session was designed to help attendees understand and identify the right ones in order to reach a specific target audience and meet business objectives. ’ Martin Jackson - Research and Insights, The Wrapped Agency To kick off 2020, the Wrapped Research and Insights team hosted a free Technical Tuesday session at our York offices to explain why paid digital marketing is becoming increasingly important to businesses. The hour-long, beginner level workshop was designed for those looking to gain a basic understanding of paid online advertising, where 65,000 search queries are processed by Google on average every second equating to over 3. 2 billion searches every day. We interrogated the different types of social media and Google advertising available, including pay per click, remarketing and display advertising, and how to choose a platform that works best for your business. Look out for future sessions where we will interrogate how to effectively use digital marketing as a key part of a wider strategy. To find out more please contact Henry McGregor at our York office on 01904 727800 or email henry@wrappedagency. co. uk Next session: March 2020. Wrapped Education. https://www. wrappedagency. co. uk/education/ --- - Published: 2020-02-28 - Modified: 2023-06-27 - URL: https://wrappedagency.co.uk/withme/ - Categories: All Posts, News & Views Continuing education is important to the whole team at Wrapped. As part of our Inside Wrapped #WithMe initiative, to introduce our talented team and their individual skillsets, we asked Tom Wright our Digital Account Director to bust the myths and explain wireframes. What is a wireframe? It is used to map out the content and functionality of a website before you start development. It’s the skeleton you then put the meat onto. You don’t start building a house by choosing the colours of the walls. You start with the plans, the architect’s blueprints. That is essentially what a wireframe is. Why are they important? It pushes usability to the forefront. It is objective and not subjective. We don’t look at fonts, colours imagery, video anything like that. It’s nothing to do with artistic choices. The focus is on structure and messaging hierarchy to make sure each page has a purpose. What is the process for creating a wireframe? Wireframes are not created in isolation. It starts with detailed research, such as a Wrapped Discovery Session, to understand clients wants, needs and ambitions. We run various workshops including UX to understand what the audience needs in terms of functionality and what will help them convert. We collate all that information and start sketching it out on large sheets of paper. We can screw it up and throw it away several times, but once we get it right on paper then we can start digitising it, sharing it with the client and... --- - Published: 2020-02-20 - Modified: 2023-06-27 - URL: https://wrappedagency.co.uk/hot-tips-for-2020-part-2/ - Categories: All Posts, News & Views With so much talent under one roof we decided to ask our in-house Wrapped experts what their marketing top tips are for this year. Here is part 2 of the series. MOBILE MATTERS Tom Wright – Digital Account Director Website traffic served to mobile and tablet devices has steadily increased. Responsive design is now a must-have. Google has released mobile-first indexing, meaning that Google will start by looking at your mobile website, which will then impact the ranking of the desktop website. As developers, we need to be building websites with a mobile first approach. EXPERIMENT Amanda Holmes – Creative Designer Design never stands still and something new always pops up. This year, design is becoming even more experimental and pushing the boundaries further. I’m seeing depth and layers through a clever use of mixed media like typography, vectors, illustrations, photography, metallics and more; something Wrapped has been doing for a while now! CAREFULLY MAKE IT UP AS YOU GO ALONG Anna Greenwood – Creative Copywriting and Content I am just going to put one phrase out there and that is ‘unboring the future’. If you haven’t seen the Peugout 208 TV advert released at the end of last year then take a look. Much discussed on social media, it will undoubtably set a 2020 trend for brands making words up. A much-discussed piece of work amongst the copywriting profession, it seems as long as it ties back into your brand values, objectives and ambitions then anything goes! --- - Published: 2020-02-10 - Modified: 2023-06-27 - URL: https://wrappedagency.co.uk/hot-tips-for-2020-part-1/ - Categories: All Posts, News & Views With so much talent under one roof we decided to ask our in-house Wrapped experts what their marketing top tips are for this year. KEEP IT SIMPLE. Laura Sanderson – Creative Designer People’s lives are hectic, crowded by endless advertising and marketing through digital platforms, especially as our use of social media and digital platforms grows - people want simplicity and ease. Expect to see a lot of paired back design, simple two-colour designs with a focus on typography. VISUALLY ENGAGE. Tom Wright – Digital Account Director In 2016 a Microsoft consumer study claimed that the human attention span is 8 seconds, down from 12 seconds in 2000. This indicates that our minds have evolved and adapted to process faster flowing digital information. We could see motion and animation utilised more in UI to help grab a user’s shortened attention span and engage. MAKE IT VERY PERSONAL. Solveig Helga - Brand Strategy & Insights Personalisation in advertising will be more important than ever before. We are not just talking about personalisation as we know it, i. e. through demographically targeted ads, but a step further than that. People have become used to and expect personalised ads across platforms. Not just on social media but on search engines, display advertising, on TV, even radio. People will block out all the noise and only engage with adverts which outline clearly, directly, concisely and within a few seconds - ‘What’s in it for me? ’ GO FOR ZERO. Becky Matheson-Bruce - Digital Marketing & Strategy Director... --- - Published: 2019-12-05 - Modified: 2023-06-27 - URL: https://wrappedagency.co.uk/using-your-website-to-get-ahead-technical-tuesday-round-up/ - Categories: All Posts, News & Views ‘Considering the overall User Experience (UX) is the first step to building a website that works hard to drive results. ’ Tom Wright - Digital Account Director, The Wrapped Agency User experience (UX) has been a huge buzzword in the digital world, but what actually is it? Our Digital Account Director, Tom Wright, hosted a free Technical Tuesday session at our York offices to explain, and uncover some common misconceptions around the topic. Attendees from marketing and PR backgrounds joined us for the hour-long session and came from a variety of industries including consumer goods and service sectors. Tom gracefully assisted his predominantly non-technical audience by using entertaining analogies to communicate the fundamentals of UX, UI and Usability. Crucially, UX is not just about making a website look good but considers any interaction a user may have with it. Heinz is a good practical example of an equivalent usage evolution, from the glass bottle to the squeezy plastic bottle. To further demonstrate the importance of a good UX strategy, attendees were asked to write down the steps required to start their car. Most thought this process was a few steps, but when collectively writing these down, this simple everyday task actually involves over 20 steps when including all the things we do subconsciously.   Considering this series of interactions is how you should approach your website. It's not just a homepage or contact form, UX helps us find the best way to deliver a homepage and contact form that works... --- - Published: 2019-11-29 - Modified: 2023-06-27 - URL: https://wrappedagency.co.uk/how-to-capture-your-audiences-attention/ - Categories: All Posts, News & Views Picture this. You’ve spent months planning and building your website with a development team, from wireframes and sitemaps to learning your fair dose of techie speak and daily meetings. Your digital marketing strategy is written and includes customer personas so detailed that they might get up and walk straight out of the document. The design is shit hot and you can’t believe how far you’ve come from your “traditional” colour pallette and 20-year-old logo and fonts. You’re primed, ready and on the edge of your boardroom seats as the site is put live. Then you see the bounce rate... You’ve most likely fallen into the trap that so many businesses do. All your time has been spent thinking about how to get people to see your shiny new site, your amazing products and your exclusive launch deals. Very little, if any, time has been spent thinking about what your customers want to see. This is where Content Hierarchy comes in. Very simply, content hierarchy is: the order of content on marketing collateral. Essentially you should put the most important information for your customers at the top and the least important at the bottom. A slightly different “3 second rule” One of the biggest reasons content hierarchy is so important is that you only have 3 seconds to grab your audiences’ attention before they move on. We’re all fickle, have millions of resources at our fingertips and expect to be given what we want when we want it, not to have... --- - Published: 2019-11-19 - Modified: 2023-06-27 - URL: https://wrappedagency.co.uk/getting-results-with-digital-marketing-technical-tuesday-round-up/ - Categories: All Posts, News & Views ‘The online world is a noisy place that is constantly evolving. An agile, data and results-driven digital strategy will ensure that your voice is heard, maximise ROI and enable you to stay ahead of the game. ’ Becky Matheson-Bruce - Digital Marketing & Strategy Director, The Wrapped Agency At Wrapped we pride ourselves on being educators and run regular free workshops, Technical Tuesdays, held at our York studio. This session was open to anyone looking to maximise results using a digital marketing strategy and was attended by a fascinating mix of marketers from sectors including education, healthcare and consumer goods. Despite the cold weather, we had a room full of people eager to learn. The interactive session covered what a digital marketing strategy is and what it should include, why it is important and where to start. We also covered the importance of targeting, increasing performance through cross-channel activity, measuring success and staying agile. Many were surprised to learn that focusing on the online performance of their offline competitors isn't always the best strategy. Often, unexpected businesses are your online competition (if you're a children's attraction your high ranking competitors could be anyone from a lifestyle blog to a crafts supplies shop, for example). This is exactly the type of insight we can uncover during a digital audit. Two hours wasn't anywhere near enough time to discuss all the ideas and questions we had so we have invited all attendees to a follow-up workshop to delve deeper. If you missed... --- - Published: 2019-11-12 - Modified: 2023-06-27 - URL: https://wrappedagency.co.uk/why-rebrand/ - Categories: All Posts, News & Views Facebook recently hit the news with its new rebrand and it got us thinking... The purpose of Facebook's rebrand was to distinguish its apps (Facebook, Instagram and Whatsapp) from Facebook, the company, whilst also ensuring that the new branding would “connect thoughtfully with the world and the people in it”. The solution: a dynamic colour system to the new logo for each app, along with a separate Facebook Business logo. (Source BBC News) Facebook is one of the most iconic, identifiable and successful brands in the world right now. So if it’s not broke, why try to fix it? Creating a new brand can be expensive, so the process of brand extension is often seen as a cost-effective way to take advantage of a brand’s full growth potential. A rebrand usually follows the same principle. Facebook clearly wants to benefit from the huge popularity that these apps have by putting its name on them too, in an attempt to increase consumer trust. What Facebook is doing is following a consumer trend. Consumers seek simplicity, demand authenticity and want to know which company is behind the products they choose to use. However, in this case, Facebook, Instagram and Whatsapp are brands with long-established identities in themselves. Sticking the Facebook name to them may actually confuse the consumer. There are several ways brands manage their brand architecture. From straight forward brand extensions to creating a Branded House. A Branded House is when a company starts out and then extends into different areas... --- - Published: 2019-10-30 - Modified: 2023-06-27 - URL: https://wrappedagency.co.uk/accessible-design-should-never-be-boring/ - Categories: All Posts, News & Views Was your last campaign created with accessible design in mind? Accessibility is everywhere and whilst it’s regularly considered in User Experience (UX) design, it often falls short in creative design. Or worse - people think that in order to make design accessible, it needs to become simple, boring and safe. It’s very sad, and unacceptable, that such basic skills are not being taught to budding creatives at college, university or even junior designers. As a result, new and talented creatives are coming into the workplace without the appropriate knowledge to be able to design for accessibility. There is a perception that by mentioning the ‘A’ word you are putting limitations on their creativity and enjoyment of the project - but that should not be the case. It’s a skill that should become a habit; understanding how different audiences interpret and view your design and the impact that changes, such as typography and colours, can have on them. Accessibility isn’t just about ‘obvious’ disabilities - it’s not just about sight or audio impairment, or elderly audiences who may struggle to interpret designs. It’s also about younger audiences who have less-visual limitations, such as stroke, dyslexia or colour blindness. Of course, it’s not just creative design that needs this in-depth consideration. It’s also copywriting, website design, app design and marketing strategies. We need to grab attention quickly - so producing boring accessible campaigns will not hit the mark. We need to be clever - tease out fantastic new concepts and messages that... --- - Published: 2019-09-13 - Modified: 2023-06-27 - URL: https://wrappedagency.co.uk/are-you-a-social-media-whizz-with-a-keen-eye-for-detail-and-the-power-to-create-engaging-content/ - Categories: All Posts, News & Views If that sounds like you, then you may be just who we are looking for. Social Media Campaign Manager – Full-Time Permanent Role, Salary Dependant on Experience Wrapped have an exciting opportunity for a Social Media Campaign Manager to join our growing Communications team. It’s a role where it’s impossible to be bored, working with a talented team of designers and content producers to create exciting campaigns that generate quantifiable results. Attention to detail, exceptional copywriting skills, efficiency, organisation, and an understanding of how to get the best results from all major social media channels are must haves for this role. With 4-5 years’ experience of working on social media campaigns across multiple channels, you know how to target appropriate audiences, with high quality content. In this collaborative and sociable role, the candidate will work closely with all teams at Wrapped, including digital marketing, design and digital. Running both organic and paid campaigns, across a huge variety of industries and topics – a great understanding of reporting, analytics, demographics and testing is hugely important. In fact, you look forward to analysing and learning from the data to evolve campaigns to get the best results possible. You may even be a bit of a data geek, but you translate the complicated figures into succinct reports for clients and stakeholders. A little about Wrapped Everything we do is based on evidence, so we create strategies and campaigns that generate success. As a growing agency, our communications team is expanding to incorporate content... --- - Published: 2019-08-02 - Modified: 2023-06-27 - URL: https://wrappedagency.co.uk/top-tips-for-utilising-instagram-for-your-business/ - Categories: News & Views Every month, we hold a free Technical Tuesday workshop at our studio in Escrick. This event gives us the opportunity to educate our clients around a variety of topics in digital, design, branding and strategy. Last month, we heard from Henry and Laura about how to get the most from the fastest growing social media platform, Instagram.   Launched in 2010, Instagram now has over 1billion users worldwide, with users generating over 100 million posts a day. In 2012, it was bought by Facebook, bringing on board a huge range of advanced targeting capabilities that help businesses embrace Instagram to generate leads, broaden their reach and engage their audiences. A huge 71% of businesses are now using the platform, and over 80% of Instagram users are following at least one brand from their personal account. Shopping and research on Instagram is growing rapidly, with 60% of audiences using the platform to discover new products. How do I use the platform as a brand? For our event, we gathered a range of top tips to help you get the most out of using Instagram for your business. Post anything from 3-10 times a week. Frequency is key, it’s a noisy platform so as long as you are posting high-quality content, feel free to do this up to twice a day. Remember who your audience are, and focus your content around their interests and when they are likely to be active on the platform. For example, targeting new mums would benefit from... --- - Published: 2019-07-19 - Modified: 2023-06-27 - URL: https://wrappedagency.co.uk/introducing-wrapped-education-a-campaign-close-to-our-hearts/ - Categories: News & Views, Training To create a great brand or content takes great courage. You must trust in what you and your team are saying. Don’t follow the safe path. Be bold. Be yourself. But, to have courage, you first need the knowledge and understanding of what you are trying to achieve. How are you going to drive results? And what does success look like for your business? At Wrapped, education is incredibly close to our hearts. We pride ourselves on being educators in our disciplines; strategists, makers and creators, instilling curiosity. We believe that it is our responsibility to share our knowledge. Design and digital are not the dark arts, and to get the best results for our clients, we develop honest relationships, ensuring that they understand the fundamentals of everything that we are doing for them. It’s not just something that is relevant for our industry. We have worked with some incredible people who share our ethos in honesty and transparency, never hiding the ‘recipe for success’ and helping others achieve. That’s why at Wrapped, we have Wrapped Education. We run free Technical Tuesdays that are available to all our clients and we have new Wisdom Wednesdays coming soon. These events encourage networking, so our clients are also learning from each other. It’s an incredible buzz in the studio. They are now proving so popular, we are increasing our delivery of the events; alongside growing our education offering to include individual and group training, drop in sessions, informative podcasts and in-depth courses. If you would like to come along to one of our Technical Tuesday events, or visit us for a chat... --- - Published: 2019-07-15 - Modified: 2023-06-27 - URL: https://wrappedagency.co.uk/what-does-success-look-like-for-you/ - Categories: All Posts, News & Views How often do you sit back and ask yourself this question? Business objectives are set, short-term goals put in place, but how often do you take the time to visualise what the future of your business actually looks like?  Does everyone at your business have that same vision in mind? The truth is, no business vision is ever the same Often when an agency receives a brief for a new brand, marketing or website project, the perceived goals will only cover the usual metrics of increasing sales, generating leads, and raising brand awareness. That’s why whenever we receive a new project brief, we meet with our clients to challenge and understand their business objectives, brand story, and proposition in detail. Doing this means that we can suggest the best, measurable business, brand or digital strategy to get your company achieving quantifiable success. Our ethos is to always do the right thing We never suggest that you use a platform, build a website, or redesign your brand unless strategically it’s the right thing to do for your business. That belief forms the heart of our business – in fact, I’d go so far to say that’s exactly why I set up Wrapped. I found that after researching our industry, I couldn’t find other agencies in our region, who provided that same promise to businesses. Surround yourself with people that can bring different knowledge and skills to the table We took that principle and upped it, seeking out incredibly clever people across... --- - Published: 2019-07-05 - Modified: 2023-06-27 - URL: https://wrappedagency.co.uk/lets-talk-ppc-in-the-modern-landscape/ - Categories: All Posts, Discussions Hear from our Research and Insights specialist, Martin Jackson, who discusses where pay-per-click advertising is now and how it's going to change in the future. After running through the basics, Martin goes in-depth on the benefits of PPC and how any company can benefit from running campaigns. He discusses how search engine algorithms are always updating and that it's important to constantly check and tweak your adverts to make sure they are effective. Listen to our podcast, and if you find it helpful, please subscribe to our channel and leave a review. --- - Published: 2019-06-19 - Modified: 2023-06-27 - URL: https://wrappedagency.co.uk/lets-talk-reaching-gen-z-on-social-media/ - Categories: All Posts, Discussions Join us as we delve into the world of Generation Z. Henry is placed in the hot seat as Emily asks what makes this generation so different from previous ones, and why companies need to be focussing on them. Gen Zer's spend around 10 hours a day looking at screens, but what's the best way to get their attention? We go through how the different platforms attracting this new audience, and who's doing it better than others. Give our podcast a listen and let us know what you think on social media, just search 'Wrapped Agency' on all platforms. If you've loved our podcast and found it useful, why not subscribe to our channel? Feel free to leave a review and share amongst your own audience. You can listen to the podcasts on Apple Podcasts, Spotify and Stitcher --- - Published: 2019-06-14 - Modified: 2023-06-27 - URL: https://wrappedagency.co.uk/making-the-most-of-your-case-study-content/ - Categories: All Posts, News & Views You work incredibly hard to achieve brilliant results for your clients, and you are so busy that as soon as the objectives are met (or exceeded) – you move on to other projects, perhaps sending a case study form or email asking if you can use these results, feedback or examples as a case study for your own marketing. As every marketer will know, case studies and testimonials are a vital component to your content strategy. New audiences want to read them to understand how you work, build trust in what you do, and learn from how other companies like them have succeeded thanks to the help that your business has provided them. However, we need to make case studies work hard to ensure that these great messages are being seen by your audiences – so how do we go about getting the most from this content? Types of case study content Usually, when people think of a case study they will think of a long-winded web page, or even a PDF. There is certainly a time and place for these detailed long-read’s – however the likeliness is that your audience won’t have the time to invest in reading a long article about how you achieved the results that you did, the challenges that you overcame, the brief in detail, some quotes from the client and an analysis of the results. I’m not saying this isn’t worth doing – it is, and if readers want to really understand your experience... --- - Published: 2019-04-17 - Modified: 2023-06-27 - URL: https://wrappedagency.co.uk/lets-talk-agile/ - Categories: All Posts, Discussions Being agile in the modern landscape is vital to survive the current climate. Being able to quickly deliver solutions is a necessity, no longer will quick fixes do the job. In this podcast, Wrapped’s Managing Director, Kate Eady talks about the need for immediate results, with a fast-paced industry with no room for compromise. No longer can we fall back on practices that have worked in the past. You need to be original and creative. It makes working in an agency so exciting because you never know what’s going to be around the corner. Hear more about the need for agile working and the constant demand for development and learning in this podcast. If you find the podcast interesting, please subscribe to our channel and leave a review You can download the podcast on Apple Podcast, Stitcher and Spotify. --- - Published: 2019-04-17 - Modified: 2023-06-27 - URL: https://wrappedagency.co.uk/lets-talk-content-strategy/ - Categories: All Posts, Discussions Hear from Emily O’Brien, Head of Communications at Wrapped Agency, who covers how to create a content strategy that packs a punch. We ask her how to tailor content for the platform that it’s on, how to ensure that we are delivering the appropriate key messages for your audience, and which businesses actually need to invest time and resource into creating a detailed content strategy. What does a content plan actually cover? Is it social media, website content or more? And what does a content strategy actually look like? We highlight what it needs to include, who it will be used by, and the teams that should be involved with delivering great content to drive results from your online and offline communications. Listen to our podcast, and if you find it helpful, please subscribe to our channel and leave a review. The podcast is available on Apple Podcasts, Stitcher and Spotify. --- - Published: 2019-04-17 - Modified: 2023-06-27 - URL: https://wrappedagency.co.uk/lets-talk-getting-creative-in-the-design-digital-industry/ - Categories: All Posts, Discussions Our Managing Director, Kate Eady; Head of Communications, Emily O’Brien and Social Media Manager, Henry McGregor discuss merging creativity and technology together to generate solutions that drive results. How do Wrapped Agency work differently to other design or digital agencies to ensure that we deliver results, not just initially, but also through an ongoing relationship. Design and digital evolve rapidly, so we pride ourselves on being different, doing the right thing and ensuring that clients trust us to create solutions that are not just fit for purpose now, but also in the future. Hear more about how we work in this podcast, and subscribe to our channel to hear more from our specialists on digital, design and strategy topics. You can download the podcasts on Apple Podcasts, Stitcher and Spotify. --- - Published: 2019-04-17 - Modified: 2023-06-27 - URL: https://wrappedagency.co.uk/lets-talk-meaningless-industry-jargon/ - Categories: All Posts, Discussions - Tags: buzzword, Entrepreneur, Marketing In this feature podcast discussion, Wrapped Agency’s Managing Director, Kate Eady, Head of Communications, Emily O’Brien and Social Media Manager, Henry McGregor talk about words that we have found have lost their meaning and importance through being over-used. We are passionate about words. They are the driving force behind powerful campaigns and content – but we have found that terminology is evolving, and words that used to have so much meaning, are now becoming pointless. Hear about the words that we have noticed are losing quality and power, and if you have any words of your own, join in the discussion and leave a comment on our podcast! If you would like to hear more discussions and advice from our digital and design teams, please subscribe to our podcast and leave a review. You can download the podcasts on Apple Podcasts, Stitcher and Spotify --- - Published: 2019-03-21 - Modified: 2023-06-27 - URL: https://wrappedagency.co.uk/the-growth-of-video-marketing/ - Categories: News & Views Hear from Martin Holmes about our recent event, which spoke about the growth of video marketing and how to get the most out of video in your communications and content strategy. This event formed part of our Wrapped Education series, which features free Technical Tuesday events - open to all of our clients. Take a look at our events page to see what we have lined up for the rest of the year. Do keep visiting, as we keep adding more events to the calendar! --- - Published: 2019-03-08 - Modified: 2023-06-27 - URL: https://wrappedagency.co.uk/have-you-had-a-bad-experience/ - Categories: All Posts, News & Views There’s been something on my mind for a while. Have you ever had your fingers burned while working with a digital agency? From what we have experienced, it’s likely that you have – and it’s something that I feel that I’d like to talk about. With most of the new clients that I meet (in fact, about 75% of the time), I find that I have to pick up the pieces after they have had a poor experience, spent good money (in some cases – lots of money! ) on websites, PPC campaigns etc and got absolutely no results from it at all. It’s really sad for me to hear, and it’s obviously devastating for them! Unfortunately, in some cases, it’s occasionally damaged their business, as campaigns that are run without the proper initial research or strategy can ruin credibility and damage your brand perception. Messages get lost, and it can distract from what you're really trying to get across to your audiences. Your digital presence must work hard, and if your site isn’t performing you lose clients; it’s as simple as that.  Even something as simple as the misuse of hashtags on social media sites can have a negative effect. The digital industry has many outdated ideas, irrelevant messages, and incorrect use of the digital marketing mix, which is not constantly evaluating, learning and adapting. If all of these elements are carried out at the right time, using the right methods – it will work. It really is that simple. At Wrapped, the whole team work so closely with our clients, guiding them, transparently showing them what we do, how we do it and why it’s done that way.  Education is a huge value of ours, it’s exactly why we run our technical drop-in sessions... --- - Published: 2019-02-18 - Modified: 2023-06-27 - URL: https://wrappedagency.co.uk/linkedin-launch-their-live-streaming-service/ - Categories: All Posts, News & Views 18 months after originally supporting video content on the platform, LinkedIn has started to roll out its new live streaming service, ‘LinkedIn Live’. Due to the success of other live streaming services found on other platforms such as Facebook, YouTube and Twitch, the move comes as no surprise, however we don’t expect to see many gamers suddenly converting to LinkedIn! Instead, the platform will focus on events, conferences, product announcements and more business-centric content. In an interview with TechCrunch, Pete Davies, the director of product management at LinkedIn, said: “Video is the fastest growing format on our platform right now, and the one most likely to get people talking,” and that “Live has been the most requested feature. ” The feature is only in the beta stage at the moment and has only been released to a handful of users in the US, it’s unclear when the LinkedIn Live will be available to all of their 600million users. We’re excited for the live streaming to be released and believe it will add a huge education aspect to the platform. There’s no doubt that we will continue to see people championing the message ‘LinkedIn isn’t Facebook’, but with all the recent changes made by the platform in the last few months such as their company page updates and the changes to the Campaign Manager, it’s becoming more and more like a social platform compared to when it was just an online CV. We predict big things for LinkedIn in 2019 and... --- - Published: 2019-02-18 - Modified: 2023-06-27 - URL: https://wrappedagency.co.uk/twitters-new-snapchat-filter/ - Categories: All Posts, News & Views With the rise of Snapchat and Instagram stories, we are in the age of user-generated visual content. It appears Twitter is the latest company to test out adding a camera feature, which would allow you to put text overlay on photos, videos, and live streams before sharing it to your followers. The feature, which was first reported by TechCrunch, is called ‘News Camera’, and was discovered in Twitter’s code. It has a similar look to the short-term image sharing Snapchat. Twitter has become renowned for a place to get fast, up-to-date news, and a few years ago changed categories on the App Store from ‘Social Networking’ to ‘News’. This new image sharing feature could create a whole platform of civilian journalists, or it could increase the number of selfies found on the platform. Another purpose seems to be getting more organised visual content on the app, which will, in turn, help sponsored posts which feature photos and videos, to blend in. Twitter has confirmed the feature is a mid-development stage and there isn’t a timeframe for release currently, however they have said it could be rolled out in the first half of 2019. Twitter are relatively late adopters when it comes to improving visual content on their platform as they haven’t released a Snapchat Stories feature like every other social media platform... yet. This new feature could be the perfect way to combat Twitter’s character limit and ensure engaging content remains on the platform and continues Twitter’s successful in 2018 to... --- - Published: 2019-02-18 - Modified: 2023-06-27 - URL: https://wrappedagency.co.uk/instagram-messages-coming-to-desktop/ - Categories: All Posts, News & Views Ever since its launch in 2010, Instagram has been predominantly a mobile-based platform with only a basic web version. However, this could all change with the discovery of new features suggesting that Instagram has decided to show a little more love to desktop. High-profile app researcher Jane Manchun Wong discovered the Facebook-owned company are internally testing private messaging on their website.  This drive to increase the desire to use their own messaging service could mean Instagram are trying to position themselves as the choice service for their community. Increasing the functionality of Instagram messaging doesn’t come as a huge surprise as Facebook announced last month they are considering major changes to their messages services, Facebook Messenger, Instagram and Whatsapp. There’s no confirmed release date at the moment and it’s not guaranteed that this update will ever be released but we’re likely to see a number of Facebook-owned messaging updates in the coming year. --- - Published: 2019-02-08 - Modified: 2023-06-27 - URL: https://wrappedagency.co.uk/lets-talk-brand-digital-podcast/ - Categories: Discussions Welcome to Let's Talk Brand & Digital, brought to you by The Wrapped Agency Podcast! We are creatives. A team of strategists, thinkers, designers and techno-wizards. We explore and challenge, creating conversations through our work. We will be delivering podcasts which look into current industry practices, question the norm and ask ourselves where we believe the industry is heading. We can't wait to share our thoughts and hope you come along with us for the journey. --- - Published: 2019-02-07 - Modified: 2023-06-27 - URL: https://wrappedagency.co.uk/five-reasons-to-do-a-digital-audit/ - Categories: All Posts, News & Views Let me ask you some questions. Do you know where your audiences are online? What type of content do they respond to? How do they search online? What is your position in the market? What are your competitors doing out there that is bringing them results? To be certain that you are delivering the best marketing strategy possible, you need to know the answers to all of these questions. We have found that so many businesses out there are assuming that they know their audiences. They speak a language of acronyms and jargon that their customers don’t understand and would never in a million years type into Google. That is where a digital audit becomes invaluable, it’s an investment into understanding how to reach the right people, with the right messages, in the correct format. If this sounds like a bold statement – it is. We know that without starting a project with a solid baseline of facts, you can’t measure it’s success. We base everything that we do on evidence, taking the time to digest your industry and services, before we start writing content or designing a website. So, what’s involved in a digital audit? Audits at Wrapped can include the following: Search engine performance - are you being found in Google, where are you ranking in comparison to others for your priority search terms? Keywords – What terminology are your audiences using when they are researching online? We need to speak their language to build trust and be... --- --- ## Case Studies - Published: 2025-11-05 - Modified: 2025-11-19 - URL: https://wrappedagency.co.uk/case-studies/carelight-weartech/ - Sectors: Health The wearable future of patient health Carelight Weartech New generation patient monitoring Get in touch Back to case studies --- - Published: 2025-11-04 - Modified: 2025-11-19 - URL: https://wrappedagency.co.uk/case-studies/greater-manchester-mental-health/ - Tags: healthcare, NHS - Sectors: Health Insight-based identity boosts NHS Trust profile. Greater Manchester Mental Health NHS Foundation Trust Insight-based identity boosts NHS Trust profile Seeking engagement Greater Manchester Mental Health NHS Foundation Trust’s brilliant Research & Innovation department does life-changing work – but to be most effective, it needs to be noticed. And in an NHS facing greater challenges than ever before, asking clinicians to notice and recall information over and above their considerable workload is a tough call. “Working with Wrapped has enabled Research & Innovation at GMMH to understand the need to raise awareness of the department, produce engaging content on branded materials and create consistency in our messaging to different audiences. Wrapped has provided us with attractive and accessible templates, brand guidelines and a fresh look, which is already recognised across the organisation and further afield. ” John Sainsbury, Innovation Manager, Greater Manchester Mental Health NHS Foundation Trust (GMMH) Define Research & insightsFocus groupsComms workshopsBrand positioning Design Brand identityBrand look & feelBrand guidelinesDesign & artwork roll outMotion design Private sector savvy for public sector excellence Our extensive work with the NHS has given us plenty of experience in navigating its guidelines on brand use and accessibility, creating eye-catching materials within those constraints. We started with in-depth evaluation of Research & Innovation’s various audiences, talking to service users, clinicians, carers, key staff and researchers through focus groups. The result? A bright, eye-catching and versatile new identity, plus clear messaging tips, to help Research & Innovation at GMMH to promote their life-changing work to end users, peers and the wider... --- - Published: 2025-11-03 - Modified: 2025-11-24 - URL: https://wrappedagency.co.uk/case-studies/leeds-beckett/ - Sectors: Emerging markets Shaping primary schools early attitudes and classroom culture on weight related bullying. Leeds Beckett University Obesity Institute Every body deserves kindness Helping schools talk about kindness We worked with the Obesity Institute at Leeds Beckett University to tackle a challenge that few people were talking about – how to help children understand kindness, body image and respect at an early age. Research showed that weight-related bullying often starts in primary school, yet teachers don’t always have the tools or confidence to address it. Together, we focused on prevention – reaching children before attitudes around body image become fixed, and giving teachers the confidence, language and structure to lead positive conversations in the classroom. Our approach combined academic evidence, creative storytelling and genuine co-production. We worked alongside Leeds Beckett researchers, clinicians and young people – including children with lived experience of weight stigma – to create something real, relatable and grounded in understanding. To share it, we built credibility through trusted education and public-health networks rather than paid promotion – embedding the resource within Food Active’s national Schools Pledge framework, the National Child Measurement Programme board and regional partnerships nationwide. Define Insights & strategyBrand positioningAudience researchBehavioural insight Design Creative campaign conceptIllustration and animationTone of voice and messagingStorytellingGraphic design Deliver Teaching pack and lesson materialsdigital rollout via partner networksSocial media amplification Bringing the idea to life We set out to create an accessible way to start difficult classroom conversations about weight stigma and kindness. Working with Leeds Beckett University’s Obesity Institute, we developed a short animation and teaching resource co-produced with children aged 7–9,... --- - Published: 2025-11-03 - Modified: 2025-11-20 - URL: https://wrappedagency.co.uk/case-studies/transact-pay/ - Sectors: Finance - Services: Content & Communications From strategy to content, we position TransactPay as Europe’s payments powerhouse. TransactPay Experts in payment & card solutions Standing out in a busy sector Although young entrepreneur Harry Pashby had big ambitions, he needed insight-based branding and a targeted approach that would make his carefully-sourced plumbing products stand out in a competitive marketplace. Define Research & insightsBrand strategyDigital strategy Design Brand identityBrand rollout Deliver WebsiteSocial media marketing Get in touch Back to case studies --- - Published: 2025-11-02 - Modified: 2025-11-20 - URL: https://wrappedagency.co.uk/case-studies/king-card-compact/ - Sectors: Finance - Services: Digital Strategy From strategy and research to brand rollout, animation, and content across platforms. King+ (Card Compact) The clever prepaid Mastercard® TransactPay is one of Europe’s leading experts in payment and card solutions, Trusted by fintechs across the continent. Their challenge isn’t credibility, it’s visibility. In a fast-moving, highly regulated industry, they need marketing that matches their authority and supports growth on every front. That’s where Wrapped comes in. We act as their plugged-in marketing team, delivering strategy, creative, PR, internal communication and content, all under one roof. Every idea is built on insight and shaped by the realities of regulated fintech, ensuring TransactPay can push boundaries without risking reputation. The result? A brand that doesn’t just keep pace with change, it leads it. With bold creative, sharp messaging and clear internal comms, TransactPay shows up as it should: as the payments powerhouse behind some of Europe’s most innovative players. Define Audience targeting Research & audit Industry benchmarking Competitor research Design Tone of voice Illustration and animation Campaign messaging Creative copywriting Design roll out Specialist copy Deliver Social marketing Content planning PR Internal communication Get in touch Back to case studies --- - Published: 2025-11-01 - Modified: 2025-11-24 - URL: https://wrappedagency.co.uk/case-studies/brunel-tech/ - Sectors: Finance Specialist insurance for tech businesses. Brunel Tech Specialist insurance for tech businesses TransactPay is one of Europe’s leading experts in payment and card solutions, Trusted by fintechs across the continent. Their challenge isn’t credibility, it’s visibility. In a fast-moving, highly regulated industry, they need marketing that matches their authority and supports growth on every front. That’s where Wrapped comes in. We act as their plugged-in marketing team, delivering strategy, creative, PR, internal communication and content, all under one roof. Every idea is built on insight and shaped by the realities of regulated fintech, ensuring TransactPay can push boundaries without risking reputation. The result? A brand that doesn’t just keep pace with change, it leads it. With bold creative, sharp messaging and clear internal comms, TransactPay shows up as it should: as the payments powerhouse behind some of Europe’s most innovative players. Define Audience targetingResearch & auditIndustry benchmarkingCompetitor research Design Tone of voiceIllustration and animationCampaign messagingCreative copywritingDesign roll outSpecialist copy Deliver Social marketingContent planningPRInternal communication Get in touch Back to case studies --- - Published: 2025-10-15 - Modified: 2025-11-19 - URL: https://wrappedagency.co.uk/case-studies/persimmon/ - Sectors: Property Cementing internal communications for a construction giant. Persimmon Cementing internal communications for a construction giant Excellence as a shared priority and building engagement FTSE 100 home builder Persimmon is pretty much the blueprint for a big business with a widespread workforce. The key value is excellence always and the leadership team is determined to engage the whole workforce in getting behind it. Our job is to make sure the comms materials are so punchy and professional that they’re impossible to ignore. As part of this mission to engage and unify the widespread workforce, we’re creating a huge range of creative materials. This includes consistent branding, messaging for campaigns, illustration and motion graphics. “The team at Wrapped is like an extension of ours. They’re a sounding board – always there, flexible and reliable. We know if we need something doing right first time – we can simply drop them a line. It’s a real pleasure working with them, and we can’t wait to continue to see what we can produce together. ”Lisa Deas, Group Internal Communications Design CampaignDesign roll outEmployee engagementCreative designAnimation Get in touch Back to case studies --- - Published: 2025-10-15 - Modified: 2025-10-15 - URL: https://wrappedagency.co.uk/case-studies/cable-controls/ - Services: Branding & Creative Mechanical and electronic control specialists Cable Controls Mechanical and electronic control specialists TransactPay is one of Europe’s leading experts in payment and card solutions, Trusted by fintechs across the continent. Their challenge isn’t credibility, it’s visibility. In a fast-moving, highly regulated industry, they need marketing that matches their authority and supports growth on every front. That’s where Wrapped comes in. We act as their plugged-in marketing team, delivering strategy, creative, PR, internal communication and content, all under one roof. Every idea is built on insight and shaped by the realities of regulated fintech, ensuring TransactPay can push boundaries without risking reputation. The result? A brand that doesn’t just keep pace with change, it leads it. With bold creative, sharp messaging and clear internal comms, TransactPay shows up as it should: as the payments powerhouse behind some of Europe’s most innovative players. Define Audience targetingResearch & auditIndustry benchmarkingCompetitor research Design Tone of voiceIllustration and animationCampaign messagingCreative copywritingDesign roll outSpecialist copy Deliver Social marketingContent planningPRInternal communication Get in touch Back to case studies --- - Published: 2025-10-07 - Modified: 2025-11-24 - URL: https://wrappedagency.co.uk/case-studies/canngen-insurance/ - Sectors: Emerging markets Your cannabis insurance specialists. CannGen Insurance Your cannabis insurance specialists TransactPay is one of Europe’s leading experts in payment and card solutions, Trusted by fintechs across the continent. Their challenge isn’t credibility, it’s visibility. In a fast-moving, highly regulated industry, they need marketing that matches their authority and supports growth on every front. That’s where Wrapped comes in. We act as their plugged-in marketing team, delivering strategy, creative, PR, internal communication and content, all under one roof. Every idea is built on insight and shaped by the realities of regulated fintech, ensuring TransactPay can push boundaries without risking reputation. The result? A brand that doesn’t just keep pace with change, it leads it. With bold creative, sharp messaging and clear internal comms, TransactPay shows up as it should: as the payments powerhouse behind some of Europe’s most innovative players. Define Audience targetingResearch & auditIndustry benchmarkingCompetitor research Design Tone of voiceIllustration and animationCampaign messagingCreative copywritingDesign roll outSpecialist copy Deliver Social marketingContent planningPRInternal communication Get in touch Back to case studies --- - Published: 2025-09-19 - Modified: 2025-11-25 - URL: https://wrappedagency.co.uk/case-studies/schulke/ - Sectors: Health A supercharged digital presence that puts schülke in front of the right healthcare professionals. Schülke Specialists in hygiene, disinfection and preservation Global leaders in infection prevention and control schülke has been protecting lives through infection prevention for over 130 years. In the UK, their focus is clear: expand their digital footprint and run targeted campaigns that reach deeper into the NHS, private hospitals and dental practices. We’re their partner in making that happen. From auditing their digital presence to refreshing platforms, boosting SEO and creating bold campaigns, we’re helping schülke stand out in a highly regulated healthcare landscape. Our support spans blogs, podcasts, landing pages, paid ads and social content, all designed to bring their products to the forefront. With insight-driven messaging and creative assets, we make sure schülke is seen, heard and remembered where it matters most. The result? A supercharged digital presence that puts schülke in front of the right healthcare professionals, from NHS teams to private clinicians. Campaigns land with impact, messages stick and their products cut through the noise. The foundation is set for sustained growth and a stronger voice in the UK healthcare market Define Brand growth and consultingMeasuringAudit and researchConsumer behaviourTrends and marketplace Design Creative campaignsIllustration and animationTone of voiceCreative copywritingMessagingSpecialist copyAudience messaging Deliver SEOContent planningOnline advertisingContent frameworkSocial marketingPodcasts Get in touch Back to case studies --- - Published: 2025-08-18 - Modified: 2025-11-19 - URL: https://wrappedagency.co.uk/case-studies/the-letting-quarter/ - Sectors: Property Insight-led branding and website helping The Letting Quarter stand out in a crowded market. The Letting Quarter Turning investment dreams into reality Standing out in a busy sector Although young entrepreneur Harry Pashby had big ambitions, he needed insight-based branding and a targeted approach that would make his carefully-sourced plumbing products stand out in a competitive marketplace. Define Research & insightsBrand strategyDigital strategy Design Brand identityBrand rollout Deliver WebsiteSocial media marketing Get in touch Back to case studies --- - Published: 2024-04-17 - Modified: 2024-07-26 - URL: https://wrappedagency.co.uk/case-studies/nth-solutions/ - Tags: brand, healthcare Taking the power of brand and digital marketing to NHS innovation Taking the power of brand and digital marketing to NHS innovation NTH Solutions (part of North Tees and Hartlepool NHS Foundation Trust) Define Research and insightsBrand positioning and architectureDigital marketing campaign plansKey messaging framewor Design Brand identityBrand look and feelBrand guidelinesDesign and artwork rolloutCopywritingDigital advert designPhotography Deliver Paid media planningPaid searchDisplayPaid social (LinkedIn, Meta and X)Remarketing across channelsEmail marketing Bringing commercial savvy to an NHS partner business Founded by the North Tees and Hartlepool NHS Foundation Trust, NTH Solutions is an inspirational organisation. Not only does it provide estates, facilities and support services for its own trust, it shares its associated expertise nationally, selling services and consultancy to fellow NHS trusts. And there’s more. NTH Solutions doesn’t confine itself to the run-of-the-mill healthcare portfolio – it has set up a dedicated innovation team to invent and develop new products and services, either unilaterally or with external commercial businesses. With all profits invested back into frontline patient care, it’s a model for the future of healthcare. But with its roots in the public sector, how can NTH Solutions grow its commerciality to compete in the cut and thrust of the open market? A brand for today and for the future With a new website under development, NTH Solutions was already solidifying its commercial approach. Our first job was to help the team understand and explain its structure, and turn itself from a business to a brand that stands out clearly and communicates its unique value proposition. Metaphorical scrubs on, we sat... --- - Published: 2024-03-27 - Modified: 2024-03-27 - URL: https://wrappedagency.co.uk/case-studies/read-school/ - Tags: education A co-educational day and boarding school in North Yorkshire A co-educational day and boarding school in North Yorkshire Read School Define Research and insightsBrand positioning and architectureDigital marketing campaign plansKey messaging framewor Design Brand identityBrand look and feelBrand guidelinesDesign and artwork rolloutCopywritingDigital advert designPhotography Deliver Paid media planningPaid searchDisplayPaid social (LinkedIn, Meta and X)Remarketing across channelsEmail marketing Bringing commercial savvy to an NHS partner business Founded by the North Tees and Hartlepool NHS Foundation Trust, NTH Solutions is an inspirational organisation. Not only does it provide estates, facilities and support services for its own trust, it shares its associated expertise nationally, selling services and consultancy to fellow NHS trusts. And there’s more. NTH Solutions doesn’t confine itself to the run-of-the-mill healthcare portfolio – it has set up a dedicated innovation team to invent and develop new products and services, either unilaterally or with external commercial businesses. With all profits invested back into frontline patient care, it’s a model for the future of healthcare. But with its roots in the public sector, how can NTH Solutions grow its commerciality to compete in the cut and thrust of the open market? Get in touch Back to case studies --- - Published: 2024-03-27 - Modified: 2024-03-27 - URL: https://wrappedagency.co.uk/case-studies/ackworth-school/ - Tags: education Values-led marketing – with a spark Elegant journalism and design for ambitious housebuilder Ackworth School Define Campaign strategy Design Campaign identity Campaign look and feel Website design Design and artwork rollout Digital and printed design Digital asset design Campaign video Photography Print and digital brochure design Publication design Campaign planning Deliver PPCFacebook campaignsGoogle campaignsCampaign managementLead generation campaigns Results + 0 % Paid search has more than doubleconversion rate of organic 0 % Of overall website conversions from paid search, from a well qualified 6. 25% of website traffic "As a school, we've worked closely with Wrapped for several years, so we're in a good position to comment on both their work and client relationships. They understand the school and our ethos, and have helped us deliver a full brand refresh, as well as innovative on and offline campaigns that have delivered good results. They’re a lovely bunch of people with high standards who take evident pride in their work and are always happy to help" James Busson, Director of Marketing, Admissions and Communications Putting values front and centre Everything at Pontefract’s Ackworth School is built on the foundation of its Quaker values – a constant for more than 240 years. But there’s nothing old-fashioned about today’s facilities and teaching staff – or the spirited, resilient and creative pupils, who act with kindness and responsibility. But how could the school stand out from its competitors – and explain why those values are as relevant as ever? Our long-standing relationship with the school means we had the answers... --- - Published: 2024-02-07 - Modified: 2025-10-08 - URL: https://wrappedagency.co.uk/case-studies/country-properties/ - Tags: Property - Services: Brand Strategy, Website Development Modernising brand real estate to stay ahead of the market Modernising brand real estate to stay ahead of the market Country Properties Define Research & insightsClient interviewsComms workshopsBrand positioning Design Brand identityBrand look and feelBrand guidelinesDesign & artwork roll outTone of voiceWebsite designWeb copy Putting the heart into Hertfordshire With a new parent company – and rapidly-evolving competitors always ready to cash in on changing consumer demands – the 12 franchisees that make up the Country Properties network were bold enough to invite challenge. Our insight-based approach does exactly that – and it takes courageous leadership to step into a new mindset. Would the franchisees embrace a revitalised look, feel and tone of voice? Would they agree with our vision of a brand that matches up to the beautiful homes they sell and let in Bedfordshire and Hertfordshire? Homes with vision Estate agency is changing. In Country Properties’ elevated slice of the home counties property market, customers care about lifestyle, design, location, amenities and community. We interviewed real-life buyers and sellers, to understand what people really care about. The result? Visuals and messaging that resonate with today’s discerning consumer. Get in touch Back to case studies --- - Published: 2024-02-06 - Modified: 2024-02-21 - URL: https://wrappedagency.co.uk/case-studies/leeds-city-council/ - Tags: Internal Comms Hands-on support for council’s internal behaviour change Hands-on support for council’s internal behaviour change Leeds City Council Define Research and insights Brand, digital and comms workshopsComms campaign plan Design Campaign identityCampaign look and feelDesign and artwork rollout Results 0 + the number of employees targeted in the campaign Once complete, this will be rolled out to the people of Leeds Improving health from workplace to weekend With hand-washing no longer the hot topic it was at the height of the pandemic, Leeds City Council wants to push it back up the health agenda. Keeping workplaces clean and safe means that the council’s 14,000 employees can do their jobs properly and not be off sick – as well as enjoying their days off in good health. Leading with insight Extensive research, including social listening, focus groups and an electronic survey gave us an up-to-date picture of how people feel about – and what they know about – hand washing in these post-pandemic days. These insights underpinned our communication strategy, messaging and creative campaign designs, and once the Leeds team had selected their preferred creative route, we delivered the materials together in a campaign rollout, with a plan recommending how, where and when to circulate them. Creating a healthier, happier city The council is using our campaign internally first, with plans to roll it out across Leeds once there’s enough proof of success. The thinking behind the approach is to lead by example, showing rather than telling people how to be healthier. Improving health and wellbeing “The work you... --- - Published: 2024-02-05 - Modified: 2024-02-21 - URL: https://wrappedagency.co.uk/case-studies/city-of-york-council/ - Tags: Digital Marketing Sparking behaviour change through insights Sparking behaviour change through insights City of York Council Define Research and insights– focus groups, questionnaireTone of voice and keymessaging frameworkComms campaign plan Design Campaign identityCampaign look and feelDesign and artwork rolloutMotion designInfographicsCopywritingDigital asset designCampaign video(with VoiceOver)Radio advert script Deliver Paid media planningDisplayYouTube adsPaid socialRe-targetingPrint advertising (media buying)Radio advertising (media buying)Digital publishing advertising(media buying) Results 0 % engagement rate for online elements (average for comparable campaigns 2%) Advertising space secured in top publications and channels like YO1 Radio, YorkPress and Mumbler 0 unique users reached via YouTube ads within a month. Average cost per view only £0. 009. Clearing the air - and saving lives City of York Council (CYC) is on a mission to clear the air – raising awareness of the dangers of burning wood and other solid fuels in the home. It wants to change people’s perception of and attitude to solid fuel burning, which causes air pollution both inside and outside the home, leading to significant health problems and even deaths. Small particles creating a big problem With funding from the Department for Environment, Food & Rural Affairs (Defra), the council invited proposals for a winter-long public health campaign. The aim of the ongoing project is to educate residents about tiny, harmful particles in smoke, highlighting healthier ways of heating homes and the safest ways to burn solid fuel at home. Our creative ideas and audience-focused approach won us the job. https://vimeo. com/910031573 Listening and learning from residents With the country in the middle of a... --- - Published: 2023-08-16 - Modified: 2024-02-21 - URL: https://wrappedagency.co.uk/case-studies/prosper-wakefield/ - Tags: Charity Building a better future for Wakefield district Building a better future for Wakefield district by creating opportunities together Prosper Wakefield Get in touch Back to case studies --- - Published: 2023-08-15 - Modified: 2024-02-21 - URL: https://wrappedagency.co.uk/case-studies/leeds-community-foundation/ - Tags: Charity Supporting communities throughout Leeds & Bradford Creating opportunities to make a positive impact within communities across Leeds and Bradford Leeds Community Foundation https://player. vimeo. com/video/907493036 Get in touch Back to case studies --- - Published: 2023-07-04 - Modified: 2024-10-11 - URL: https://wrappedagency.co.uk/case-studies/charity/ Charity case studies Back to case studies --- - Published: 2023-07-02 - Modified: 2025-10-08 - URL: https://wrappedagency.co.uk/case-studies/newcastle-hospitals/ - Tags: healthcare, NHS - Services: Brand Strategy Bringing the workforce to the forefront Bringing the workforce to the forefront Newcastle upon Tyne Hospitals NHS Foundation Trust Design Brand identityBrand look & feelBrand guidelinesDesign & artwork roll outMotion designInfographicsPhotography & directionAs one of the largest NHS trusts in the UK, we continue to work with the CEO, Dame Jackie Daniel, and the senior team at Newcastle upon Tyne Hospitals NHS Foundation Trust. To date, we have developed a new brand, with the objective of building trust and brand reputation with the patients of the area. The brand focuses on the hearts of the kind, inspiring people who work throughout one of the largest NHS trusts in the UK to be rated as “outstanding. ” Behind The Scenes: Working with NHS Newcastle Working closely with NHS Newcastle, we listened to their story, researched and worked closely with the trust to bring the staff to the heart of the brand. Bringing the workforce into things in this way not only humanised the huge NHS trust, but also ensured that the teams felt recognised and celebrated. We're a major NHS provider, educator and we're highly successful. One of the things that makes Newcastle special is that we aspire to continue to improve in everything that we do. Our new branding incorporates the Tyne Bridge, our new strapline and a heart to represent the care we provide. Introducing the new branding will take some time and effort, but I'm sure you'll agree that it's worth it. Dame Jackie Daniel, CEO, Newcastle Upon Tyne Hospital NHS Foundation Trust Get... --- - Published: 2023-06-30 - Modified: 2024-10-11 - URL: https://wrappedagency.co.uk/case-studies/education/ Education case studies Our award-winning campaigns in the education sector are always tailored to each individual school’s ethos. We take time to visit, research and understand the unique approach each leadership team wants to explain to parents, carers and prospective pupils. Whether it’s web copy, brochures, marketing, digital or offline campaigns, magazines or other materials, everything is created from scratch, with your school at the heart. Back to case studies --- - Published: 2023-06-30 - Modified: 2024-10-11 - URL: https://wrappedagency.co.uk/case-studies/lifestyle/ Lifestyle case studies Sitting neatly alongside our property sector expertise is homes and interiors. We use data and insights from both to inform dynamic, lead-generating and brand success across the board. Back to case studies --- - Published: 2023-06-29 - Modified: 2024-10-11 - URL: https://wrappedagency.co.uk/case-studies/digital-marketing/ Digital marketing case studies Boost your brand's online presence with our cutting-edge digital marketing expertise. From strategic planning and content creation to SEO optimisation and social media management, we deliver tailored solutions that drive engagement, generate leads, and skyrocket your business growth. Stay ahead of the competition and reach your target audience effectively with our digital team. Take a look. Back to case studies --- - Published: 2023-06-29 - Modified: 2024-10-11 - URL: https://wrappedagency.co.uk/case-studies/get-wrapped/ GetWrapped™ case studies Unlock your company’s full potential with our strip back and re-build GetWrapped™ workshops, which help us define, design and deliver the routes to your success. You’ll enjoy that feeling of the ‘penny dropping’ when we combine market insights, data analysis, and innovative thinking to craft your tailored strategy for growth. Take a look. Back to case studies --- - Published: 2023-06-29 - Modified: 2023-08-15 - URL: https://wrappedagency.co.uk/case-studies/brand/ Brand case studies A strong brand builds trust, loyalty, and competitive advantage, so let us ignite your essence. Our team will delve deep into your vision, values and market trends to sculpt captivating narratives and delicious brand identities that capture attention and leave a lasting impression. We mix the perfect blend of strategy and creativity. Take a look. Back to case studies --- - Published: 2023-06-29 - Modified: 2024-10-11 - URL: https://wrappedagency.co.uk/case-studies/internal-comms/ Internal communications & employee engagement Our internal comms and employee engagement team has experience across SMEs, big corporates, huge multinationals and the public sector. Specialising in hard-to-reach frontline audiences, we work across all platforms, from print and posters to intranet and applications. Take a look. Back to case studies --- - Published: 2023-06-29 - Modified: 2024-10-11 - URL: https://wrappedagency.co.uk/case-studies/b2c/ B2C case studies In a dynamic and rapidly-evolving landscape, experience the magic of Wrapped’s B2C expertise. We’ll transform your brand into a captivating story, mesmerising your audience with stunning visuals and unforgettable experiences. From compelling advertising campaigns to engaging social media content, our innovative approach connects with hearts and minds, leaving a lasting impression. Take a look. Back to case studies --- - Published: 2023-06-29 - Modified: 2024-10-11 - URL: https://wrappedagency.co.uk/case-studies/b2b/ B2B case studies Step into our world and you’ll see how imagination meets innovation to create solutions that transform brands, captivate audiences, and drive business growth in the ever-evolving B2B sector. We’re the catalyst for captivating concepts, compelling content and seamless strategies that elevate companies to new heights. Let's unleash your brand's full potential together. Take a look. Back to case studies --- - Published: 2023-06-28 - Modified: 2024-10-11 - URL: https://wrappedagency.co.uk/case-studies/healthcare/ Healthcare case studies With extensive experience working with NHS trusts, NHS England and NHS digital, as well as a raft of private healthcare businesses and suppliers, this one is close to our hearts. We understand the cultural demands, as well as the more practical challenges such as design accessibility and tone of voice. Back to case studies --- - Published: 2023-06-28 - Modified: 2024-10-11 - URL: https://wrappedagency.co.uk/case-studies/property/ Property case studies Competitive and fast-moving, we’ve seen the property sector weather dramatic changes in recent years. We’re proud that some of our closest, longest-standing and most successful client relationships are in property, from construction to estate agency. Tap into our experience with market insights, scroll-stopping campaigns and growth through brand. Take a look. Back to case studies --- - Published: 2023-06-28 - Modified: 2024-10-11 - URL: https://wrappedagency.co.uk/case-studies/nhs/ NHS case studies Working with so many NHS trusts, as well as NHS England and NHS Digital, is a privilege. We partner inspirational teams across the country and we’ve built a deep understanding of how to communicate within and to the NHS. We know you’ve got scattered, often hard-to-reach and overburdened audiences. By blending commercial savvy with patient-focused thinking, we can get your messages in front of the right people. Back to case studies --- - Published: 2023-06-14 - Modified: 2025-11-24 - URL: https://wrappedagency.co.uk/case-studies/linten/ - Tags: B2B, Internal Comms Ambitious tech team poised for transformation Ambitious tech team poised for transformation Linten Define AuditResearch & insightsGoal settingBrand, digital & comms workshopsBrand positioning & architectureDigital strategyWebsite UXBrand bible Design Brand re-freshBrand look & feelDesign & artwork roll outMotion designPhotography & directionCopywritingDigital & website design Deliver PlanningPPCSEODisplayPaid socialRe- targeting“The GetWrapped workshops have been such an eye-opener for me and the team. They’ve stripped back our plans and challenged us to think differently and embrace fresh ideas. I can see the bigger picture now, and how everything fits together to achieve our business goals. I’m also excited to roll out our gorgeous new brand because it’s going to work hard and add value – it’s not just a nice-to-have! ” Steven Allan, CEO Time to grow The team at Linten knows all about the transformative power of technology – they’ve been driving change with IT solutions for more than 20 years. Now we’re supporting Linten with its own growth plans, providing the team with business consultancy, together with a brand and digital strategy designed to land bigger clients and achieve ambitious goals. Insight-based strategies Through our GetWrapped workshops of self-discovery, we’ve collectively defined the company’s new purpose and proposition and culture, using research, behavioural insight and lots of competitor analysis. The result? New branding, including tone of voice guidelines and messaging, that’s now being rolled out across the board. Employer brand development has driven recruitment costs down, attracting talent and giving Linten an edge over competitors thanks to a clear purpose and employer proposition. Our digital marketing team... --- - Published: 2023-06-01 - Modified: 2024-04-17 - URL: https://wrappedagency.co.uk/case-studies/remedy-healthcare/ - Tags: brand, GetWrapped, healthcare Partnering for ambitious growth in healthcare Partnering for ambitious growth in healthcare Remedy Healthcare Solutions Define AuditResearch & insightsGoal settingBrand, digital & comms workshopsFocus groupsBrand positioning & architectureDigital strategyWebsite UXBrand bibleTOV Design Brand identityBrand look & feelDesign & artwork roll outMotion designInfographicsVideoPhotography & directionCopywritingDigital & website design Deliver PlanningPPCSEODisplayPaid socialRe- targetingBlogs increased website enquiries year-on-year 0 % more users 0 % higher than our six-month LinkedIn follower target in just three months 0 % more conversions month on month within four weeks of the campaigns going live 0 % "Wrapped was fundamental to the success of Remedy, working with us on our brand proposition, increasing awareness, creating our employer brand and delivering a full creative and marketing rollout Delightful to work with and a great fit with our own team. " Matt Marshall, CEO Spreading the word about NHS support Remedy Healthcare Solutions offers insourced staff to make sure existing hospital facilities are fully utilised – and extra modular space for when those facilities aren’t enough. With a life-saving job to do – and ambitious goals for success – the team needs to make sure the right people in the NHS know the Remedy name – and how they can help. Stripping back and rebuilding Kicking off our full GetWrapped™ package, we worked with the CEO and senior team to identify their priorities and longer-term goals. Round the workshop table, we interrogated assumptions, challenged goals and realigned them behind refreshed and robust brand structures, values, behaviours and missions. Using dedicated research and social listening tools, we... --- - Published: 2023-06-01 - Modified: 2024-02-21 - URL: https://wrappedagency.co.uk/case-studies/remedy-culture/ - Tags: Internal Comms Improving business performance from the inside out Improving business performance from the inside out Remedy Healthcare Define Culture workshops Focus groups Brand positioning Design Brand identity Brand look & feel Design & artwork roll out Photography & direction Deliver Planning Recruitment digital marketing People and patients first "We had minimal staff with theatre/surgery experience at the start of the digital campaign. We now have much more resilience in this area and a growing team of anaesthetists, ODPs, scrub nurses and ward staff. " Carlo Melacrinis, Director of Operations and People Services Culture as a USP Offering insourced staff and fully-equipped modular buildings to the NHS, Remedy Healthcare Solutions helps reduce patient wait times and cut the waiting list backlog. With an important job to do – and ambitious goals for success – the team needs to make sure its branding and positioning matches up. And to turn its commitment to its people into a vital part of that brand. Creating an employer brand Remedy’s leadership team firmly believes that looking after people starts with its own people. And with a workforce located throughout the UK, defining a strong culture was key. We worked together with the leadership team to agree a strong mission statement for everyone to align behind and a clear set of values and behaviours to help achieve their goals. Creating the colleague experience After running focus groups with colleagues to unearth motivations and opportunities, we backed up this qualitative research with a quantitative electronic sentiment survey open to all staff. We quickly identified what... --- - Published: 2023-05-31 - Modified: 2024-05-14 - URL: https://wrappedagency.co.uk/case-studies/log-my-care/ - Tags: Digital Marketing, healthcare Going digital to deliver outstanding care Smart digital marketing for an ROI transformation Log my Care Define Digital auditResearch & insightsBusiness outcomes & goals workshopDigital workshopsDigital strategy Design Campaign ideasCampaign copyCampaign designMotion design Deliver PlanningPPCSEODisplayPaid socialRe- targeting increase in conversions + 0 % reduction in cost per acquisition - 0 % increase in conversion rate + 0 % Raising conversions while improving efficiency With the current initiative to digitise 80% of the social care sector in 2024, Log my Care’s simple and intuitive digital care management platform is a product whose time has come. The business was already running PPC campaigns on Google Ads and Microsoft (Bing) Ads with a different agency. We stepped in to win more conversions, with a leaner, more carefully targeted approach and much better ROI. Unearthing the opportunities Our partnership started with GetWrapped™ workshops to help us define, design and deliver the routes to success. With a detailed understanding of key audience motivations and barriers, we were all clear about the way forward. Then started an in-depth analysis of Log my Care’s current campaign setup. It unveiled a whole host of potential areas for improvement, including an overreliance on brand traffic, a campaign structure without personalisation or segment relevance, neglecting opportunities for Bing users, under-optimised discovery keywords, little remarketing activity and a poor landing page experience. Using relevance to power campaigns We restructured the Google Ads account, grouping terms into keyword themes, as well as discovering opportunities to cast the net wider, using fresh search terms. We paused brand search activity... --- - Published: 2023-05-31 - Modified: 2024-02-21 - URL: https://wrappedagency.co.uk/case-studies/wold-top/ - Tags: B2C, Digital Marketing Bottling a brewery into a brand Bottling a brewery into a brand Wold Top Brewery Define AuditGoal settingBrand workshopsBrand bible Design Campaign designDigital & website design Deliver PlanningPPCSEODisplay Results 0 % percent potential annual value ROI* *Craft Brewery Christmas campaign with no monetary incentivised discounts Increase in new website visitors Increase in sales Increase in sales to new customers Increased basket spend for both new and returning customers The variety case we created brought in the most revenue Four of the product packs we actively promoted were the most-sold items Brews with a balance Wold Top Brewery is home to many award-winning beers. And it’s also home to the Mellor family, which has farmed 600 acres high on the Yorkshire Wolds for generations. No surprise, then, that a heartfelt sense of place and community is woven through everything Wold Top Brewery stands for. Getting this message across to customers is vital to the family firm – and it’s a challenge we savour, along with the beers themselves. Distilling the Wold Top essence In a competitive market, sector analysis is invaluable. So our Wold Top work is overlaid with a clear picture of the brewery’s place in the market. Adding in what makes it stand out – including many award-winning beers and an active commitment to the environment – creates a brand clarity that keeps its fans happy and attracts new customers. Seasonal success Like many brewers, Wold Top cranks up its marketing in the run up to Christmas – including turning to Wrapped for digital marketing... --- - Published: 2023-05-30 - Modified: 2024-02-21 - URL: https://wrappedagency.co.uk/case-studies/peter-thompson-of-york/ - Tags: B2C, Lifestyle You’ve got the lux: superior social media You’ve got the lux: superior social media Peter Thompson Design Motion designPhotographyCopywritingVideo Deliver Organic social + 0 % Instagram reach + 0 % Facebook reach + 0 % Facebook visits In a single two-week campaign with minimal spend Social promotion for a Yorkshire legend As well as hand-crafted bespoke interiors, Peter Thompson of York is revered for its outside entertainment and bar areas – not to mention extensive work at iconic cafe Bettys and Grantley Hall, a luxury hotel, Michelin-starred restaurant and spa in the heart of the Dales. With four decades of wood-crafting experience under their belts, the team’s excellence is unsurpassed. But how could they take that brand message to social media? Bespoke boosting Such well-crafted interiors deserve equally well-crafted social media accounts to boost awareness. Day-to-day, we look after Peter Thompson’s organic Facebook and Instagram accounts, with posts aimed at audiences who are interested in luxury goods, holidays and interiors. And when there’s a particular campaign to promote, we use our brand and audience knowledge to target the same audiences, with maximum reach for the budget. Get in touch Back to case studies --- - Published: 2023-05-30 - Modified: 2025-10-15 - URL: https://wrappedagency.co.uk/case-studies/persimmon-old/ - Tags: Property Cementing internal communications for a construction giant Cementing internal communications for a construction giant Persimmon Homes Design Employee engagementCreative design“The team at Wrapped is like an extension of ours. They’re a sounding board – always there, flexible and reliable. We know if we need something doing right first time – we can simply drop them a line. It’s a real pleasure working with them, and we can’t wait to continue to see what we can produce together. ”Lisa Deas, Group Internal Communications Excellence as a shared priority FTSE 100 home builder Persimmon is pretty much the blueprint for a big business with a widespread workforce. The key value is excellence always and the leadership team is determined to engage the whole workforce in getting behind it. Our job is to make sure the comms materials are so punchy and professional that they’re impossible to ignore. Building engagement As part of this mission to engage and unify the widespread workforce, we’re creating a huge range of creative materials. This includes consistent branding, messaging for campaigns, illustration and motion graphics. Get in touch Back to case studies --- - Published: 2023-05-30 - Modified: 2025-11-05 - URL: https://wrappedagency.co.uk/case-studies/mulberry-homes/ - Tags: Property Elegant journalism and design for ambitious housebuilder. Elegant journalism and design for ambitious housebuilder Mulberry Homes Design Brand identity Brand look & feel Brand guidelines Design & artwork roll out Motion design Infographics Creative campaigns for new targets With two distinct brands – Mulberry Homes for individual sales and Broadacres for shared ownership sales – the business needs a marketing solution that creates consistency but retains the individual style of each. Throughout our long-term relationship with the team, we’ve handled that dual approach, evolving creative campaigns as the business expands into new target markets. Standing out from the crowd With homes designed for a vast array of homebuyers, it was clear that a one-size-fits-all approach was never going to fit its marketing approach either. Our digital marketing campaign joins seamlessly with creative design and copywriting with a clear objective: to stand out in a crowded sector. Plus, a bank of blog posts acts as a jargon-free deeper dive into the options and opportunities available to investors and movers, with everything carefully tailored to the different audiences. Our all-round service means we’ve also been able to create printed property marketing collateral, including brochures, house type specification sheets and site maps. Get in touch Back to case studies --- - Published: 2023-05-24 - Modified: 2025-11-25 - URL: https://wrappedagency.co.uk/case-studies/oxona-healthcare/ - Tags: brand, Digital Marketing, GetWrapped, healthcare - Services: Content & Communications, Insights & Research Igniting growth for a fresh healthcare service. Oxona Healthcare Igniting growth for a fresh healthcare service Harnessing potential The Oxona team knows that their business model – private GP specialist clinics that bridge the gap between traditional GPs and consultant-led care – has huge potential. To act as a springboard on the growth path to more clinics, in more locations, with more specialisms, we worked together through the full GetWrapped™ process. “Wrapped has helped us to completely rebrand. With no in-house marketing team, we looked to Wrapped for a full service. Wrapped listened to our brief, and with much work from the design team, has re-launched our brand with a new website, assets and a brand bible, to help us move forward. ” Megan Hickman, co-founder click through rate 0 % appointments from Google Ads 0 conversion rate 0 % *In the two months following new website launch Define AuditResearch & insightsGoal settingBrand, digital & comms workshopsBrand positioning & architectureDigital strategyWebsite UXBrand bible Design Brand re-freshBrand look & feelDesign & artwork roll outMotion designVideoPhotography & directionCopywritingDigital & website design Deliver PlanningPPCSEODisplayPaid socialRe- targetingBlogs Laying the foundations with branding Getting stuck in around the workshop table combined insight with goals, eventually culminating in a new name, new brand and clarified vision, values, behaviours and more. Our work was informed entirely by our client’s key target audiences, working back from their pain points, motivations and the trigger that would prompt them to enquire with Oxona. We used our user journey mapping process to identify these audiences and really understand... --- - Published: 2023-02-15 - Modified: 2025-10-08 - URL: https://wrappedagency.co.uk/case-studies/lincoln-york/ - Tags: B2C - Services: Website Development Blending online and offline brand creativity Blending online and offline brand creativity Lincoln & York Define Research & insightsBrand, digital workshops Design Campaign designArtwork roll outMotion designInfographicsCopywriting Deliver Email marketingBlog writing 0 % click-through rate 0 % conversion rate 0 % of overall website conversions from Google Ads *From periodic digital campaigns Standing out in a growing sector Lincoln & York is one of those businesses you’ve come across without knowing it. It partners with some of the biggest names in coffee – and some very smart cafes too – to create private label house blends. So if you’re a coffee drinker, you’ll certainly have enjoyed a Lincoln & York cuppa, although its name probably won’t have appeared on the mug. But even when you really know your beans, you still need to stay on top of your marketing game, particularly if you want to appeal to both trade and consumer audiences. And that’s where we come in. Intelligent content and creativity Our ongoing work together includes planning and writing content that’s relevant to Lincoln & York’s twin audiences, giving the business plenty of fresh interest to talk about on social media and in customer newsletters. Alongside this, our creative team creates eye-catching branded materials to win attention both within and beyond the roastery. Get in touch Back to case studies --- - Published: 2023-02-14 - Modified: 2025-11-04 - URL: https://wrappedagency.co.uk/case-studies/bootham-school/ - Tags: education - Services: Digital Marketing Raising a school profile – and pupil numbers Raising a school profile – and pupil numbers Bootham School Define AuditWorkshopsDigital strategyProfilingUser journey mappingWebsite UX Design Brand re-freshBrand look & feelCampaign ideasCampaign creationMotion designVideo & directionPhotography & directionCopywritingDigital & website design Deliver PlanningPPCSEODisplayPaid socialRe- targetting increase in PPC lead generation 0 % more users 0 % increase in new users 0 % increase in sessions 0 % more traffic in paid social brand awareness 0 % increase conversion rate 0 % *All figures year on year Marketing that matches the ethos As a Quaker school, Bootham is, by its nature, understated and modest, so raising its profile to attract more local and UK boarders isn’t about shouting the loudest. That’s why we’re promoting excellence at Bootham by showing ... not telling. Creating engagement and excitement via digital platforms Our multi-channel digital campaigns, across search and social, promote the ethos and essence of Bootham School. By showcasing students’ individuality, parents and carers are able to sense the emotional connection and distinctive approach to education that the school leadership is so committed to providing. Our work generates more enquiries and personal visits, with an increase of families specifically requesting boarding information. Open days attract visitors from a much wider geographical area than many schools can expect, and these events are seeing more families signing up for a specific boarding tour. Get in touch Back to case studies --- - Published: 2023-01-25 - Modified: 2025-11-27 - URL: https://wrappedagency.co.uk/case-studies/house-of-piccadilly/ - Tags: B2B, brand, GetWrapped, Lifestyle - Services: Branding & Creative, Insights & Research Brand experience that opens doors Standing out in a busy sector House of Piccadilly Brand experience that opens doors Standing out in a busy sector Although young entrepreneur Harry Pashby had big ambitions, he needed insight-based branding and a targeted approach that would make his carefully-sourced plumbing products stand out in a competitive marketplace. of the leading bathroom showrooms in the UK feature House of Piccadilly 0 of sales target achieved 0 % Define Research & insightsBrand strategyDigital strategy Design Brand identityBrand rollout Deliver WebsiteSocial media marketing Producing the perfect personality Following a detailed sector audit that revealed a viable gap in the market, we took Harry through our in-depth discovery sessions and workshops, clarifying his commercial goals and outlining a plan for the business, from inception to end game. By getting clear on the target audiences – painting a picture of their behaviours, motivations, barriers and cultural touchpoints – we were able to create a genuinely innovative set of visuals and a stand-out tone of voice, combining them for a knock-your-socks-off brand: House of Piccadilly. We continue to pour that character, style and performance into every element of House of Piccadilly, including the website, a cross-platform digital presence, a suite of sales materials and a full marketing strategy. Get in touch Back to case studies --- - Published: 2023-01-25 - Modified: 2024-09-04 - URL: https://wrappedagency.co.uk/case-studies/flourish/ Inspiring colleagues to Flourish Inspiring colleagues to Flourish Newcastle upon Tyne Hospitals NHS Foundation Trust Define Research & insightsComms workshopsBrand positioning Design Brand identityBrand look & feelBrand guidelinesDesign & artwork roll outMotion designInfographicsPhotography & direction 0 staff visitors to the site within the first year 0 % employees engaged 0 % increase of unique visitors each year Improving patient outcomes through staff wellbeing We work with the senior teams at Newcastle hospitals to create Flourish, a pivotal employee engagement programme that has transformed the Trust’s rating and improved the quality of patient care by increasing the workforce’s health and happiness. Intelligent creativity Working closely with the senior team, we started by understanding what matters most to the workforce of 18,000 people, and the best ways of reaching every corner of one of England’s largest NHS trusts. Today, our multi-channel work is still rooted in those initial insights, with everything designed to evoke an emotional response, encourage feedback and drive motivation. It covers everything from supporting a well workforce to quality improvement, sustainability, behaviour and culture, leadership and development, and the importance of being valued and recognised. Get in touch Back to case studies --- - Published: 2023-01-25 - Modified: 2024-02-21 - URL: https://wrappedagency.co.uk/case-studies/williams-den-2/ - Tags: brand, Lifestyle Branding that sparks joy and imagination Branding that sparks joy and imagination William's Den Define Research & insights Brand, digital & comms workshops Brand positioning & architecture Brand bible Ongoing consultation TOV Design Brand identity Ongoing brand look & feel Design & artwork roll out Motion design Results “Talented, creative, innovative, incredibly supportive, loyal and ambitious - for us, their clients. Kate, understood our vision at #williamsdenplay at the very beginning and helped us shape our brand. . Kate is the invisible member of our board who guides us through the complexities of brand building and social media . What we love about Wrapped is that average for them isn’t an option: they strive for excellence and to do the very best they can do for our business every day. ” Tor & Christian Carver, owners Finding the fun in everything Our partnership with William’s Den started with an adventure – and continues to develop through fun, confidence and innovation as we spread the word about it’s unique and ambitious indoor and outdoor play, year round events, camping, superb food and the best pizza ever. Maps, merch, menus - and more Having sat around their proverbial camp fire for brand workshop sessions, we helped to define their purpose, proposition and place within the market, interpreting the findings to design a individual brand and overarching look and feel that appeals to children and adults alike. Over the years of working with the William’s Den team, we’ve designed every element of the brand. Get in touch Back to... --- - Published: 2023-01-25 - Modified: 2024-02-21 - URL: https://wrappedagency.co.uk/case-studies/hunters-estate-agents/ - Tags: Property Powering up the property professionals Powering up the property professionals Hunters Estate Agents Define AuditResearch & insightsGoal settingDigital workshopsProfilingUser journey mappingDigital strategyWebsite UX Design Campaign designArtwork roll outMotion designInfographicsVideoPhotography & directionCopywritingDigital & website design Hunting success Now part of the UK's biggest property franchise group, Hunters is a familiar brand on our high street. More than five years into our working relationship, we continue to work together on campaigns – and importantly the new look and feel. It’s a collaboration that works – in part because of the Hunters’ team’s open-minded approach to brand marketing and comms. Understanding to create great campaigns Now part of the UK's biggest property franchise group, Hunters is a familiar brand on our high street. More than five years into our working relationship, we continue to work together on campaigns – and importantly the new look and feel. In an ever-changing sector, we work hand in hand with Hunters to understand its clients’ behaviours, emotions, influences and motivations. These insights help to keep our campaigns relevant, engaging and successful. Get in touch Back to case studies --- - Published: 2023-01-25 - Modified: 2024-02-21 - URL: https://wrappedagency.co.uk/case-studies/dataspire/ - Tags: brand, education Spreading the word about information tech provider to schools Spreading the word about information tech provider to schools Dataspire Define AuditResearch & insightsGoal settingBrand, digital & comms workshopsBrand positioning & architectureDigital strategyWebsite UXBrand bible TOV Design Brand identityBrand look & feelBrand guidelinesDesign & artwork roll outMotion designInfographicsCopywritingDigital & website design Results Created a clear brand architecture for growthAn identity based on audience insightsCompelling copylines that resonate with key target audiencesAn engaging, search-optimised website Growth through brand and storytelling Ambitious IT infrastructure provider Dataspire is the UK’s leading educational IT company, with a superb understanding of its client niche: schools, colleges and education institutions. Keen to take the next step into significant growth, the team knew they needed a radical re-examination of their branding and marketing approach. Branding at play Working with Dataspire’s owners and directors, we examined the structure of the business, the long term goals, its purpose and value proposition. By creating sophisticated but clear brand architecture, Dataspire’s leaders can introduce new service areas with ease, while the sales team can point customers and prospects to the right service areas with confidence. Detailed insight work, including workshops, focus groups and online research meant we were fully immersed in the business’s process, driving force and difference. From here, we could focus on our branding work, bringing everything to life with a look and feel that emphasises tech credentials – with a hint of playfulness. We delivered a new website to fine-tune conversion, plus a suite of sales collateral and initial marketing campaigns, before handing over the reins to Dataspire’s... --- - Published: 2022-08-22 - Modified: 2025-11-24 - URL: https://wrappedagency.co.uk/case-studies/tunstall-healthcare/ - Tags: B2B, Digital Marketing, healthcare - Services: Digital Marketing, Digital Strategy Sales and brand growth for tech-led industry leader. Tunstall Healthcare Sales and brand growth for tech-led industry leader Innovating for a long-term partner Technology in our homes is transforming care for the better and Tunstall has been at the forefront of technology innovation for the health, housing and social care markets for more than 65 years. With a 20-year working relationship under our belts, it’s impossible to detail everything we’ve done alongside Tunstall. But as well as our ongoing digital marketing, training and creative work, we’re currently focusing on a campaign to promote its software as a service (SaaS) application, which answers the demands of an upcoming digital switchover for the care industry. Results inbound leads per month via the website - within a year 0 + increase organic keyword rankings over two years 0 % Define AuditResearch & insightsGoal settingDigital workshopsProfilingUser journey mappingDigital strategyWebsite UX Design Campaign designArtwork roll outMotion designInfographicsVideoPhotography & directionCopywritingDigital & website design Deliver PlanningPPCSEODisplayPaid socialRemarketingBlogs Identifying the opportunities Market analysis, social listening, keyword research and client interviews keep us abreast of current attitudes to healthcare technology and to Tunstall in particular. As a result, we can join the conversations where they’re being had, recommending genuinely helpful and engaging content for Tunstall’s website and wider marketing. Pushing the creative limits Clean, modern and fresh creative pushes the Tunstall brand creatively. Paid social and PPC digital campaigns are aimed at current and potential customers, with four category-driven campaigns for maximum visibility, traffic and lead generation. A continuous content plan, including videos, storytelling and articles, reminds... --- - Published: 2022-08-22 - Modified: 2024-02-21 - URL: https://wrappedagency.co.uk/case-studies/united-education/ - Tags: education Helping to inspire the next generation Helping to inspire the next generation United Education Define AuditResearch & insightsGoal settingBrand, digital & comms workshopsBrand positioning & architectureWebsite UXBrand bibleTOV Design Brand identityBrand look & feelDesign & artwork roll outMotion designInfographicsCopywritingDigital & website designFollowing our work with United Education, the summer season of 2021 alone saw more than 17,000 bookings: 150% more than the entire year of 2019! LinkedIn campaigns were run on a lean budget, helping to recruit 13 new venues in just six weeks. Growing in leaps and bounds Like the many youngsters who enjoy their school holiday camps, United Education is growing – and we’re chuffed about our role in taking those confident strides forward.   Examining strategy and growth plans, we used audience insights to help reposition the business, blending its unique culture and purpose to reassure parents that their children are in the safest pair of hands, having the most enriching experiences. We’ve re-built the company’s brand architecture to future-proof it for expansion, creating clarity for both employees and customers. Adding a supporting website strategy and implementation plan provides the foundation stone for a series of fun motion graphics shared via campaigns that are designed to engage adults, children and schools. Get in touch Back to case studies --- - Published: 2021-11-04 - Modified: 2025-11-19 - URL: https://wrappedagency.co.uk/case-studies/your-move/ - Sectors: Property UK estate agency with a national network of branches Your Move UK estate agency with a national network of branches Excellence as a shared priority and building engagement FTSE 100 home builder Persimmon is pretty much the blueprint for a big business with a widespread workforce. The key value is excellence always and the leadership team is determined to engage the whole workforce in getting behind it. Our job is to make sure the comms materials are so punchy and professional that they’re impossible to ignore. As part of this mission to engage and unify the widespread workforce, we’re creating a huge range of creative materials. This includes consistent branding, messaging for campaigns, illustration and motion graphics. “The team at Wrapped is like an extension of ours. They’re a sounding board – always there, flexible and reliable. We know if we need something doing right first time – we can simply drop them a line. It’s a real pleasure working with them, and we can’t wait to continue to see what we can produce together. ”Lisa Deas, Group Internal Communications Design CampaignDesign roll outEmployee engagementCreative designAnimation Get in touch Back to case studies --- --- ## Landing Pages - Published: 2025-11-25 - Modified: 2026-05-13 - URL: https://wrappedagency.co.uk/ai-seo-agency-generative-engine-optimisation/ AI SEO Agency Stay visible in the age of AI search. AI is changing how people find and trust brands. When someone asks ChatGPT, Gemini or Perplexity for advice, your business should be part of the answer. GEO – the next generation of SEO – helps AI to understand your brand better and talk about it comprehensively and positively. Request a GEO visibility audit Talk to our search team What is GEO? What is Generative Engine Optimisation (GEO)? GEO is SEO, evolved for the AI era. Instead of focusing only on search engines like Google, GEO makes sure that your brand is visible to large language models, like ChatGPT, Gemini or Claude, so that it appears more prominently in answers, comparisons or product suggestions. In simple terms, it helps AI recognise your business as a reliable source of truth. When people ask questions, GEO increases the chance that your brand is named, referenced or recommended. Put another way: SEO gets you seen. GEO makes sure that you are mentioned. Why GEO Matters AI is already shaping business decisions More than 70% of people use AI search tools and large language models at some point in their search journey, and those numbers are rising fast. AI-driven recommendations are becoming the new word-of-mouth, quietly influencing what people buy, who they work with and which companies they see as credible. When AI mentions your brand, it’s not luck; it’s trust. If your brand isn’t cited or referenced in those conversations, you’re missing out... --- - Published: 2025-10-06 - Modified: 2026-01-09 - URL: https://wrappedagency.co.uk/healthcare-web-design-and-development/ Healthcare Website Design & Development Agency Specialist Web Design & Development for Healthcare Providers Book a FREE audit and consultation with our experts to discover your sales and business growth opportunities. Start my free audit Discover more ↓ Hello, we're Wrapped. A results-driven healthcare web design and development agency. We know healthcare. From lots of NHS trusts (not to mention NHS England and NHS Digital) to health and social care organisations, medtech, telecare, private healthcare businesses and NHS suppliers, we work with them all. We know business. We’ve raised profiles, generated leads and boosted sales – from seed-funded start ups seeking accelerated growth to established companies eligible for acquisition or sale. And we forge internal engagement that transforms organisations. And, most importantly, just as we know marketing is all about the audiences – their priorities, sensitivities, barriers and motivators, we know that healthcare – whether B2B or D2C, public or private sector – is ultimately all about the patients. Start my free audit Don't just take our word for it, the results speak for themselves. Transformed a client's brand, paving the way for a multi-million-pound acquisition. Saved £22,000 in wasted ad spend while boosting conversions by 200%. 250 high-quality applications per month for our client's doctor and nurse positions. The campaign was so successful that we had to end it early due to reaching capacity. Designing healthcare websites with purpose. Healthcare websites aren’t just about visuals — they’re about trust, accessibility, and patient experience. At Wrapped, we design and build... --- - Published: 2025-09-30 - Modified: 2026-05-14 - URL: https://wrappedagency.co.uk/landing-pages/emerging-markets/ Marketing for emerging marketing Others see red tape, we see green lights. When launching innovation in emerging sectors, strategy is key. Get in touch Discover more ↓ We help brands move with confidence in fast-evolving markets. In emerging markets, nothing stands still - and nothing is simple. Thats where we thrive. When you're ahead of the curve, there's no playbook to follow. Legacy benchmarks, cautious platforms and limited precedent can make progress harder than it should be. So every decision matters - from research to channel strategy and audience messaging, everything needs a more considered approach. Thats where Wrapped's experience is second to none. We help pioneers navigate that complexity with strategies that build trust, stay compliant and drive growth. Get in touch Why choose a specialist agency for emerging markets? IGNORE Regulations and restrictions Strict rules. Constant scrutiny. Complex compliance. We build campaigns that respect every regulation and still feel fearless. From avoiding Google or Meta takedowns to managing financial or healthcare approvals, we design marketing that works first time, saving you time, money and reputational risk. Research without a roadmap In fast-moving sectors, traditional data won’t cut it. That’s why we use agile research and real-time tools like social listening to uncover how people are searching, talking and feeling about your brand. The result? Strategies grounded in today’s reality, not outdated assumptions. Building credibility and trust When industries are still defining the rules, trust is everything. 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So successful, we had to end it early because the client had reached capacity. https://vimeo. com/914402004 Professional SEO... --- - Published: 2024-02-13 - Modified: 2026-01-09 - URL: https://wrappedagency.co.uk/digital-marketing-agency-leeds/ Award-winning digital marketing agency in Leeds We’re a results-driven creative marketing agency with a track record of impressive growth for our clients - how can we help YOU? Book a FREE digital marketing health check with our experts to discover your sales and business growth opportunities. Book now Hello, we're Wrapped. Here to get you more leads, better ROI – and bags of creativity SEO, PPC, social media, content marketing and strategies that get your business the online recognition that it deserves – with a focus on maximising your ROI. Everything we do is built on a firm foundation of research. 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So successful, we had to end it early because the client had reached capacity. https://vimeo. com/914402004... --- - Published: 2024-02-13 - Modified: 2026-01-09 - URL: https://wrappedagency.co.uk/digital-marketing-agency-yorkshire/ Award-winning digital marketing agency in Yorkshire We’re a results-driven digital agency with a track record of impressive growth for our clients - how can we help YOU? Book a FREE digital marketing health check with our experts to discover your sales and business growth opportunities. Book now Hello, we're Wrapped. Here to get you more leads, better ROI – and bags of creativity SEO, PPC, social media, content marketing and strategies that get your business the online recognition that it deserves – with a focus on maximising your ROI. Everything we do is built on a firm foundation of research. 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So successful, we had to end it early because the client had reached capacity.... --- - Published: 2024-02-13 - Modified: 2026-01-09 - URL: https://wrappedagency.co.uk/ppc-seo-agency/ Award-winning search marketing agency We’re a results-driven SEO and PPC agency with a track record of impressive growth for our clients - how can we help YOU? Book a FREE digital marketing health check with our experts to discover your sales and business growth opportunities. Book now Hello, we're Wrapped. Here to get you more leads, better ROI – and bags of creativity Search, display, shopping and YouTube ads as well as SEO strategies that get your business the online recognition that it deserves – with a focus on maximising your ROI. Everything we do is built on a firm foundation of research. We delve deep into your business, your sector and your audiences’ wants, needs and behaviours before we even think about planning your digital marketing campaign and strategy. 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So successful, we had to end it early because the client had reached... --- - Published: 2024-02-13 - Modified: 2026-01-09 - URL: https://wrappedagency.co.uk/social-media-marketing-agency/ Award-winning social media marketing agency We’re a results-driven social media agency with a track record of impressive growth for our clients - how can we help YOU? Book a FREE digital marketing health check with our experts to discover your sales and business growth opportunities. Book now Hello, we're Wrapped. Getting you more leads, better ROI – and bags of creativity Social media ads, organic content and strategies that get your business the online recognition that it deserves – with a focus on maximising your ROI. Everything we do is built on a firm foundation of research. We delve deep into your business, your sector and your audiences’ wants, needs and behaviours before we even think about planning your digital marketing campaign and strategy. 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So successful, we had to end it early because the client had reached capacity. https://vimeo. com/914402004 A social media... --- - Published: 2024-02-13 - Modified: 2026-01-09 - URL: https://wrappedagency.co.uk/b2b-marketing-agency/ Award-winning B2B marketing services We’re a results-driven business marketing agency with a track record of impressive growth for our B2B clients - how can we help YOU? Book a FREE digital marketing health check with our experts to discover your sales and business growth opportunities. Book now Hello, we're Wrapped. Here to get you more leads, better ROI – and bags of creativity SEO, PPC, social media, content marketing and strategies that get your business the online recognition that it deserves – with a focus on maximising your ROI. Everything we do is built on a firm foundation of research. 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So successful, we had to end it early because the client had reached capacity. https://vimeo.... --- - Published: 2024-02-08 - Modified: 2024-05-21 - URL: https://wrappedagency.co.uk/landing-pages/brand-positioning/ The insight-driven brand positioning agency with people at the heart We're a results-driven brand development agency – here to connect you to your customers Book a FREE brand audit and consultation with our experts to discover your sales and business growth opportunities. Book now Hello, we're Wrapped. Brand positioning experts with our feet on the ground Brand. That’s some powerful magic. Not even the most narrow-eyed cynic among us is immune to the lure. And it’s powerful magic you can harness for your business – without a huge, glamorous marketing department or barrowfuls of cash to splurge on big city agencies. All you need is the knowhow to think like a big brand. Because brand means business. And so do we. 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We worked with... --- - Published: 2024-01-24 - Modified: 2024-05-21 - URL: https://wrappedagency.co.uk/brand-strategy-positioning-and-development/ The insight-driven brand strategy agency with people at the heart We're a results-driven brand agency – here to connect you to your customers Book a FREE brand audit and consultation with our experts to discover your sales and business growth opportunities. Book now Hello, we're Wrapped. Brand strategy consulting with its feet on the ground Brand. That’s some powerful magic. Not even the most narrow-eyed cynic among us is immune to the lure. And it’s powerful magic you can harness for your business – without a huge, glamorous marketing department or barrowfuls of cash to splurge on big city agencies. All you need is the knowhow to think like a big brand. Because brand means business. And so do we. Our consulting method is based on insight and understanding human behaviour. It gives us a blueprint for delving deep into your organisation, understanding your unique challenges, and plotting a path to results – but it’s never formulaic. Our workshops are legendary. We'll roll up our sleeves alongside your team, pooling all our skills and experience. Using on and offline tools to measure behaviour, our skill lies in interpreting that data and turning it into easy-to-action strategies to amplify your brand. And that means breakthrough brand-building and growth to transform your business. Get to know us better Don't just take our word for it - the results speak for themselves We transformed a client's healthcare brand, paving the way for a multi-million-pound acquisition. We worked with the CEO of a significant... --- - Published: 2024-01-23 - Modified: 2026-01-09 - URL: https://wrappedagency.co.uk/digital-marketing-services-agency/ Award-winning digital marketing services We’re a results-driven digital marketing agency with a track record of impressive growth for our clients - how can we help YOU? Book a FREE digital marketing health check with our experts to discover your sales and business growth opportunities. Book now Hello, we're Wrapped. Here to get you more leads, better ROI – and bags of creativity SEO, PPC, social media, content marketing and strategies that get your business the online recognition that it deserves – with a focus on maximising your ROI. Everything we do is built on a firm foundation of research. We delve deep into your business, your sector and your audiences’ wants, needs and behaviours before we even think about planning your digital marketing campaign and strategy. That's why our work delivers both brand equity and marketing qualified leads. With our insights, creative, editorial and digital agency specialists all together under one roof, our digital adverts are a killer combination that target the right message with the right visuals, to the right people, in the right place at the right time. Get to know us better Don't just take our word for it - the results speak for themselves Organic keyword visibility up 1,115% in just one month for a healthcare tech client. Saved 22% in wasted ad spend while boosting conversions by 200%. 250 high-quality applications per month for our client's recruitment campaign. So successful, we had to end it early because the client had reached capacity. https://vimeo. com/914402004 Digital... --- - Published: 2024-01-17 - Modified: 2024-05-21 - URL: https://wrappedagency.co.uk/landing-pages/general-landing-page-template/ Specialist NHS marketing agency We’re a full-service brand, design and digital marketing agency based in York. Book a FREE audit and consultation with our experts to discover your sales and business growth opportunities. Book now Hello, we're Wrapped. A results-driven healthcare marketing agency We know healthcare. From lots of NHS trusts (not to mention NHS England and NHS Digital) to health and social care organisations, medtech, telecare, private healthcare businesses and NHS suppliers, we work with them all. We know business. We’ve raised profiles, generated leads and boosted sales – from seed-funded start ups seeking accelerated growth to established companies eligible for acquisition or sale. And we forge internal engagement that transforms organisations. And, most importantly, just as we know marketing is all about the audiences; their priorities, sensitivities, barriers and motivators, we know that healthcare – whether B2B or D2C, public or private sector – is ultimately all about the patients. Get to know us better Don't just take our word for it - the results speak for themselves Transformed a client's brand, paving the way for a multi-million-pound acquisition. Saved £22,000 in wasted ad spend while boosting conversions by 200%. 250 high-quality applications per month for our client's doctor and nurse positions. The campaign was so successful that we had to end it early due to reaching capacity. https://drive. google. com/uc? export=download&id=1f7fsJOacdKDtpURUyMZ5qawXa6Ek7wp2 Treating healthcare campaigns with marketing solutions 'Healthcare' doesn't mean one thing. We work with a diverse range of clients from NHS to private sector, care homes... --- - Published: 2023-11-30 - Modified: 2026-04-30 - URL: https://wrappedagency.co.uk/landing-pages/healthcare-nhs-london/ Specialist NHS marketing agency We’re a full-service brand, design and digital marketing agency. Book a FREE audit and consultation with our experts to discover your sales and business growth opportunities. Book now Hello, we're Wrapped. We specialise in marketing for NHS hospitals and healthcare providers. London Quality. Yorkshire Prices. Just because you’re based in London, doesn’t mean you should have to pay a premium to advertise your NHS Trust. Tap into Yorkshire talent and supercharge your marketing efforts by working with some of the very best marketing people that Yorkshire has to offer. A team of talent, all under one roof. We have a whole team of specialists in-house covering every aspect of healthcare marketing, including branding and strategy, PR and communications, PPC, SEO, web development, email and social media (to name a few). Get to know us better We get results. We know healthcare. From lots of NHS trusts (not to mention NHS England and NHS Digital) to health and social care organisations, medtech, telecare, private healthcare businesses and NHS suppliers - we work with them all. Here’s a snapshot of what we’ve achieved for some of our clients. Transformed a client's brand, paving the way for a multi-million-pound acquisition. Saved £22,000 in wasted ad spend while boosting conversions by 200%. 250 high-quality applications per month for our client's doctor and nurse positions. The campaign was so successful that we had to end it early due to reaching capacity. https://vimeo. com/914402004 Specialist marketing for NHS hospitals 'Healthcare' doesn't mean... --- - Published: 2023-11-27 - Modified: 2026-01-09 - URL: https://wrappedagency.co.uk/landing-pages/seo-landing-page-template-seo/ SEO marketing by Wrapped Agency Premier SEO Services in York, Leeds, and throughout Yorkshire. Book a free consultation with one of our experts to talk about your business challenges and how we can help you move past them. Book now Unlock the power of search engines with our expert SEO services In today's digital landscape, a strong online presence is crucial for businesses of all sizes. Search Engine Optimization (SEO) plays a pivotal role in achieving this goal, ensuring your website ranks high in search results, attracts organic traffic, and drives conversions. Elevate your business with our comprehensive SEO solutions As a leading SEO agency in York, we are committed to helping businesses across Yorkshire and Leeds harness the power of search engines to achieve their online objectives. Our team of experienced SEO experts possesses a deep understanding of search engine algorithms and user behavior, enabling us to craft tailored strategies that deliver tangible results. Our Comprehensive SEO Services Include: IGNORE Keyword research and analysis: Everything we do at Wrapped begins with thorough research. We meticulously identify the most relevant and profitable keywords for your business, ensuring your website aligns with user search queries. Technical SEO audit: We thoroughly assess your website’s technical aspects, identifying and addressing any issues that hinder search engine visibility. SEO migration Seamlessly transition your website without compromising SEO performance. We will ensure that your website’s migration process is smooth, preserving rankings and organic traffic. On-page optimisation: We optimise your website’s content, title tags, meta descriptions,... --- - Published: 2023-11-23 - Modified: 2026-01-09 - URL: https://wrappedagency.co.uk/healthcare-branding/ Healthcare brand strategies The full-service healthcare brand agency for digital, comms and creative solutions. Book a FREE audit and consultation with our experts to discover your sales and business growth opportunities. Start my free audit Discover more ↓ Hello, we're Wrapped. A results-driven healthcare marketing agency. We know healthcare. From lots of NHS trusts (not to mention NHS England and NHS Digital) to health and social care organisations, medtech, telecare, private healthcare businesses and NHS suppliers, we work with them all. We know healthcare branding. We’ve raised profiles, generated leads and boosted sales – from seed-funded start ups seeking accelerated growth to established companies eligible for acquisition or sale. And we forge internal engagement that transforms organisations. And, most importantly, just as we know branding is all about the audiences; their priorities, sensitivities, barriers and motivators, we know that healthcare – whether B2B or D2C, public or private sector – is ultimately all about the patients. Start my free audit Don't just take our word for it, the results speak for themselves. Transformed a client's brand, paving the way for a multi-million-pound acquisition. Saved £22,000 in wasted ad spend while boosting conversions by 200%. 250 high-quality applications per month for our client's doctor and nurse positions. The campaign was so successful that we had to end it early due to reaching capacity. Marketing solutions and branding in the healthcare industry. ‘Healthcare’ doesn’t mean one thing. We work with a diverse range of clients from NHS to private sector, care homes... --- - Published: 2023-11-23 - Modified: 2026-01-09 - URL: https://wrappedagency.co.uk/healthcare-ppc-agency/ Healthcare PPC services Full-service healthcare digital agency for business growth and real results. Book a FREE audit and consultation with our experts to discover your sales and business growth opportunities. Start my free audit Discover more ↓ Hello, we're Wrapped. The healthcare PPC agency and digital marketing experts. We know healthcare. From lots of NHS trusts (not to mention NHS England and NHS Digital) to health and social care organisations, medtech, telecare, private healthcare businesses and NHS suppliers, we work with them all. We know business. We’ve raised profiles, generated leads and boosted sales – from seed-funded start ups seeking accelerated growth to established companies eligible for acquisition or sale. And we forge internal engagement that transforms organisations. And, most importantly, just as we know that every stage of digital marketing is all about the audiences; their priorities, sensitivities, barriers and motivators, we know that healthcare – whether B2B or D2C, public or private sector – is ultimately all about the patients. Start my free audit Don't just take our word for it, the results speak for themselves. Transformed a client's brand, paving the way for a multi-million-pound acquisition. Saved £22,000 in wasted ad spend while boosting conversions by 200%. 250 high-quality applications per month for our client's doctor and nurse positions. The campaign was so successful that we had to end it early due to reaching capacity. Digital marketing and PPC for healthcare. We run paid search ads (PPC) on Google and Bing for a diverse range of healthcare... --- - Published: 2023-11-23 - Modified: 2026-04-30 - URL: https://wrappedagency.co.uk/landing-pages/healthcare-nhs/ Specialist NHS branding and marketing agency We’re a full-service brand, design and digital marketing agency. Book a FREE audit and consultation with our experts to discover your sales and business growth opportunities. Start my free audit Discover more ↓ Hello, we're Wrapped. We specialise in marketing for NHS hospitals and healthcare providers. A team of talent, all under one roof. Tap into Yorkshire talent and supercharge your marketing efforts by working with some of the very best marketing people that Yorkshire has to offer. We have a whole team of specialists in-house covering every aspect of healthcare marketing, including branding and strategy, PR and communications, PPC, SEO, web development, email and social media (to name a few). Start my free audit We get results. We know healthcare. From lots of NHS trusts (not to mention NHS England and NHS Digital) to health and social care organisations, medtech, telecare, private healthcare businesses and NHS suppliers - we work with them all. Here’s a snapshot of what we’ve achieved for some of our clients. Transformed a client's brand, paving the way for a multi-million-pound acquisition. Saved £22,000 in wasted ad spend while boosting conversions by 200%. 250 high-quality applications per month for our client's doctor and nurse positions. The campaign was so successful that we had to end it early due to reaching capacity. Specialist marketing for NHS hospitals. 'Healthcare' doesn't mean one thing. We work with a diverse range of clients from NHS to private sector, care homes to insourcing providers... --- - Published: 2023-11-23 - Modified: 2026-01-09 - URL: https://wrappedagency.co.uk/medtech-marketing/ Specialists in medtech marketing We’re a full-service brand, design and digital marketing agency based in the UK. Book a FREE audit and consultation with our experts to discover your sales and business growth opportunities. Start my free audit Discover more ↓ Hello, we're Wrapped. The health tech marketing agency and branding specialists. We know healthcare. From lots of NHS trusts (not to mention NHS England and NHS Digital) to health and social care organisations, medtech, telecare, private healthcare businesses and NHS suppliers, we work with them all. We know business. We’ve raised profiles, generated leads and boosted sales – from seed-funded start ups seeking accelerated growth to established companies eligible for acquisition or sale. And we forge internal engagement that transforms organisations. And, most importantly, just as we know marketing is all about the audiences; their priorities, sensitivities, barriers and motivators, we know that healthcare – whether B2B or D2C, public or private sector – is ultimately all about the patients. Start my free audit Don't just take our word for it, the results speak for themselves. Transformed a client's brand, paving the way for a multi-million-pound acquisition. Saved £22,000 in wasted ad spend while boosting conversions by 200%. 250 high-quality applications per month for our client's doctor and nurse positions. The campaign was so successful that we had to end it early due to reaching capacity. Real results for medical device marketing. 'Healthcare' doesn't mean one thing. We work with a diverse range of clients, from NHS to private... --- - Published: 2023-11-23 - Modified: 2025-10-30 - URL: https://wrappedagency.co.uk/healthcare-strategy-services/ Healthcare marketing strategy experts The full-service healthcare brand agency for digital, comms and creative solutions. Book a FREE audit and consultation with our experts to discover your sales and business growth opportunities. Start my free audit Discover more ↓ Hello, we're Wrapped. Results-driven healthcare marketing plan and strategy experts. We know healthcare. From lots of NHS trusts (not to mention NHS England and NHS Digital) to health and social care organisations, medtech, telecare, private healthcare businesses and NHS suppliers, we work with them all. We know healthcare branding. We’ve raised profiles, generated leads and boosted sales – from seed-funded start ups seeking accelerated growth to established companies eligible for acquisition or sale. And we forge internal engagement that transforms organisations. And, most importantly, just as we know branding is all about the audiences and their priorities, sensitivities, barriers and motivators, we know that healthcare – whether B2B or D2C, public or private sector – is ultimately all about the patients. Start my free audit Don't just take our word for it, the results speak for themselves. Transformed a client's brand, paving the way for a multi-million-pound acquisition. Saved £22,000 in wasted ad spend while boosting conversions by 200%. 250 high-quality applications per month for our client's doctor and nurse positions. The campaign was so successful that we had to end it early due to reaching capacity. Marketing solutions and strategy in the healthcare industry. 'Healthcare' doesn't mean one thing. We work with a diverse range of clients, from NHS to... --- - Published: 2023-11-23 - Modified: 2025-10-09 - URL: https://wrappedagency.co.uk/healthcare-seo-services/ Healthcare SEO services Full-service healthcare digital agency for business growth and real results. Book a FREE audit and consultation with our experts to discover your sales and business growth opportunities. Start my free audit Discover more ↓ Hello, we're Wrapped. The healthcare SEO agency and digital marketing experts. We know healthcare. From lots of NHS trusts (not to mention NHS England and NHS Digital) to health and social care organisations, medtech, telecare, private healthcare businesses and NHS suppliers, we work with them all. We know business. We’ve raised profiles, generated leads and boosted sales – from seed-funded start ups seeking accelerated growth to established companies eligible for acquisition or sale. And we forge internal engagement that transforms organisations. And, most importantly, just as we know every stage of digital marketing is all about the audiences; their priorities, sensitivities, barriers and motivators, we know that healthcare – whether B2B or D2C, public or private sector – is ultimately all about the patients. Start my free audit Don't just take our word for it, the results speak for themselves. Transformed a client's brand, paving the way for a multi-million-pound acquisition. Saved £22,000 in wasted ad spend while boosting conversions by 200%. 250 high-quality applications per month for our client's doctor and nurse positions. The campaign was so successful that we had to end it early due to reaching capacity. Digital marketing and SEO for healthcare. 'Healthcare' doesn't mean one thing. We work with a diverse range of clients from NHS to private... --- - Published: 2023-11-23 - Modified: 2026-01-09 - URL: https://wrappedagency.co.uk/healthcare-communications-agency/ The healthcare content marketing agency Full-service marketing and brand agency for content, creative and digital solutions. Book a FREE audit and consultation with our experts to discover your sales and business growth opportunities. Start my free audit Discover more ↓ Hello, we're Wrapped. Results-driven digital healthcare content marketing agency. We know healthcare. From lots of NHS trusts (not to mention NHS England and NHS Digital) to health and social care organisations, medtech, telecare, private healthcare businesses and NHS suppliers, we work with them all. We know business. We’ve raised profiles, generated leads and boosted sales – from seed-funded start ups seeking accelerated growth to established companies eligible for acquisition or sale. And we forge internal engagement that transforms organisations. And, most importantly, just as we know comms and content marketing is all about the audiences and their priorities, sensitivities, barriers and motivators, we know that healthcare – whether B2B or D2C, public or private sector – is ultimately all about the patients. Start my free audit Don't just take our word for it, the results speak for themselves. Transformed a client's brand, paving the way for a multi-million-pound acquisition. Saved £22,000 in wasted ad spend while boosting conversions by 200%. 250 high-quality applications per month for our client's doctor and nurse positions. The campaign was so successful that we had to end it early due to reaching capacity. Healthcare content marketing and communications strategies. 'Healthcare' doesn't mean one thing. We work with a diverse range of clients, from NHS to... --- - Published: 2023-11-15 - Modified: 2024-02-19 - URL: https://wrappedagency.co.uk/healthcare-design-and-creative/ The healthcare design agency Full-service healthcare creative agency for design, branding, digital and comms. Book a FREE audit and consultation with our experts to discover your sales and business growth opportunities. Book now Hello, we're Wrapped. Creative solutions for real results in the healthcare industry We know healthcare. From lots of NHS trusts (not to mention NHS England and NHS Digital) to health and social care organisations, medtech, telecare, private healthcare businesses and NHS suppliers, we work with them all. We know business. We’ve raised profiles, generated leads and boosted sales – from seed-funded start ups seeking accelerated growth to established companies eligible for acquisition or sale. And we forge internal engagement that transforms organisations. And, most importantly, just as we know that marketing is all about the audiences' priorities, sensitivities, barriers and motivators, we know that healthcare – whether B2B or D2C, public or private sector – is ultimately all about the patients. Get to know us better https://vimeo. com/914402004 Don't just take our word for it - the results speak for themselves Load More Treating healthcare campaigns with marketing solutions 'Healthcare' doesn't mean one thing. We work with a diverse range of clients from NHS to private sector, from care homes to insourcing providers across many different services, including creative campaigns, internal comms and digital marketing, to name a few. It all begins with thorough research to help achieve real results. Find out how we work and who we work with. Working with the NHS B2B marketing for... --- - Published: 2023-10-18 - Modified: 2025-10-09 - URL: https://wrappedagency.co.uk/healthcare-market-research/ Market research for healthcare brands and businesses Full-service healthcare digital agency for business growth and real results. Book a FREE audit and consultation with our experts to discover your sales and business growth opportunities. Start my free audit Discover more ↓ Hello, we're Wrapped. Digital marketing for healthcare industry brands and businesses. We know healthcare. From lots of NHS trusts (not to mention NHS England and NHS Digital) to health and social care organisations, medtech, telecare, private healthcare businesses and NHS suppliers, we work with them all. We know business. We’ve raised profiles, generated leads and boosted sales – from seed-funded start ups seeking accelerated growth to established companies eligible for acquisition or sale. And we forge internal engagement that transforms organisations. And, most importantly, just as we know that every stage of branding and marketing is all about the audiences and their priorities, sensitivities, barriers and motivators, we know that healthcare – whether B2B or D2C, public or private sector – is ultimately all about the patients. Start my free audit Don't just take our word for it - the results speak for themselves. Transformed a client's brand, paving the way for a multi-million-pound acquisition. Saved £22,000 in wasted ad spend while boosting conversions by 200%. 250 high-quality applications per month for our client's doctor and nurse positions. The campaign was so successful that we had to end it early due to reaching capacity. Healthcare market research resulting for real results. 'Healthcare' doesn't mean one thing. We work with... --- - Published: 2023-10-18 - Modified: 2026-01-09 - URL: https://wrappedagency.co.uk/healthcare-digital-marketing/ The Healthcare Digital Marketing Agency Full-service healthcare digital agency for business growth and real results. Book a FREE audit and consultation with our experts to discover your sales and business growth opportunities. Start my free audit Discover more ↓ Hello, we're Wrapped. Digital marketing for healthcare industry brands and businesses. We know healthcare. From lots of NHS trusts (not to mention NHS England and NHS Digital) to health and social care organisations, medtech, telecare, private healthcare businesses and NHS suppliers, we work with them all. We know business. We’ve raised profiles, generated leads and boosted sales – from seed-funded start ups seeking accelerated growth to established companies eligible for acquisition or sale. And we forge internal engagement that transforms organisations. And, most importantly, just as we know every stage of digital marketing is all about the audiences and their priorities, sensitivities, barriers and motivators, we know that healthcare – whether B2B or D2C, public or private sector – is ultimately all about the patients. Start my free audit Don't just take our word for it - the results speak for themselves. Transformed a client's brand, paving the way for a multi-million-pound acquisition. Saved £22,000 in wasted ad spend while boosting conversions by 200%. 250 high-quality applications per month for our client's doctor and nurse positions. The campaign was so successful that we had to end it early due to reaching capacity. Healthcare digital marketing strategies and delivery. 'Healthcare' doesn't mean one thing. Communications and content are key to achieving genuine... --- - Published: 2023-10-03 - Modified: 2025-10-30 - URL: https://wrappedagency.co.uk/healthcare-yorkshire/ Healthcare marketing agency in Yorkshire , UK A full-service brand, design and digital marketing agency solution. Book a FREE audit and consultation with our experts to discover your sales and business growth opportunities. Start my free audit Discover more ↓ Hello, we're Wrapped. A Yorkshire-based, results-driven healthcare marketing agency. We know healthcare. From lots of NHS trusts (not to mention NHS England and NHS Digital) to health and social care organisations, medtech, telecare, private healthcare businesses and NHS suppliers, we work with them all. We know business. We’ve raised profiles, generated leads and boosted sales – from seed-funded start ups seeking accelerated growth to established companies eligible for acquisition or sale. And we forge internal engagement that transforms organisations. 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We work with a diverse range... --- - Published: 2023-10-03 - Modified: 2024-02-19 - URL: https://wrappedagency.co.uk/healthcare-york/ Healthcare marketing agency in York A full-service brand, design and digital marketing agency solution. Book a FREE audit and consultation with our experts to discover your sales and business growth opportunities. Book now Hello, we're Wrapped. A York-based, results-driven healthcare marketing agency We know healthcare. From lots of NHS trusts (not to mention NHS England and NHS Digital) to health and social care organisations, medtech, telecare, private healthcare businesses and NHS suppliers, we work with them all. We know business. We’ve raised profiles, generated leads and boosted sales – from seed-funded start ups seeking accelerated growth to established companies eligible for acquisition or sale. And we forge internal engagement that transforms organisations. We know marketing is all about the audiences – their priorities, sensitivities, barriers and motivators, just as we know that healthcare is ultimately all about the patients. And, as a York-based agency, we know the regional differences and requirements when it comes to understanding budgets and local considerations. Get to know us better Don't just take our word for it, the results speak for themselves Transformed a client's brand, paving the way for a multi-million-pound acquisition. Saved £22,000 in wasted ad spend while boosting conversions by 200%. 250 high-quality applications per month for our client's doctor and nurse positions. The campaign was so successful that we had to end it early due to reaching capacity. https://vimeo. com/914402004 Treating healthcare campaigns with marketing solutions ‘Healthcare’ doesn’t mean one thing. We work with a diverse range of clients across the... --- - Published: 2023-09-15 - Modified: 2024-01-17 - URL: https://wrappedagency.co.uk/healthcare-leeds/ Healthcare marketing agency in Leeds A full-service brand, design and digital marketing agency solution. Book a free consultation with one of our experts to talk about your business challenges and how we can help you move past them. Book now Hello, we're Wrapped. A Leeds-based, results-driven healthcare marketing agency We know healthcare. From lots of NHS trusts (not to mention NHS England and NHS Digital) to health and social care organisations, medtech, telecare, private healthcare businesses and NHS suppliers, we work with them all. We know business. We’ve raised profiles, generated leads and boosted sales – from seed-funded start ups seeking accelerated growth to established companies eligible for acquisition or sale. And we forge internal engagement that transforms organisations. We know marketing is all about the audiences – their priorities, sensitivities, barriers and motivators, just as we know that healthcare is ultimately all about the patients. And, as a Leeds-based agency, we know the regional differences and requirements when it comes to understanding budgets and local considerations. Get to know us better Don't just take our word for it, the results speak for themselves Transformed a client's brand, paving the way for a multi-million-pound acquisition. Saved £22,000 in wasted ad spend while boosting conversions by 200%. 250 high-quality applications per month for our client's doctor and nurse positions. The campaign was so successful that we had to end it early due to reaching capacity. https://drive. google. com/uc? export=download&id=1f7fsJOacdKDtpURUyMZ5qawXa6Ek7wp2 Treating healthcare campaigns with marketing solutions ‘Healthcare’ doesn’t mean one thing. We... --- - Published: 2023-09-15 - Modified: 2026-05-14 - URL: https://wrappedagency.co.uk/landing-pages/healthcare-general/ The healthcare marketing agency Building healthcare brands that drive growth. Expert-led marketing for complex healthcare environments. Get in touch Discover more ↓ Healthcare marketing, built on real expertise. We work across the global healthcare landscape - from NHS trusts and NHS England to health and social care organisations, medtech, telecare, private providers and pharmaceutical companies. We understand the complexity of the sector, the scrutiny it operates under, and the responsibility that comes with it. Our team combines medical and pharmaceutical-grade copywriters with platform specialists and accessibility-led designers. That means everything we deliver is grounded in accuracy, aligned with YMYL standards and built to meet both regulatory and platform requirements - from Google to emerging AI-driven search. But expertise alone isn’t enough. We focus on what drives outcomes: building brands, increasing visibility, generating demand and supporting growth across organisations at every stage - from early-stage innovation to established providers preparing for scale or acquisition. At the heart of it all is a clear understanding of your audience. In healthcare, that means recognising the needs, sensitivities and motivations of every stakeholder - while never losing sight of what matters most: the patient. Get in touch Don't just take our word for it, the results speak for themselves. Transformed a client's brand, paving the way for a multi-million-pound acquisition. Saved £22,000 in wasted ad spend while boosting conversions by 200%. 250 high-quality applications per month for our client's doctor and nurse positions. The campaign was so successful that we had to end it... --- - Published: 2023-08-01 - Modified: 2026-04-30 - URL: https://wrappedagency.co.uk/landing-pages/healthcare-b2b/ B2B healthcare marketing A full-service brand, design and digital marketing agency. Book a FREE audit and consultation with our experts to discover your sales and business growth opportunities. Start my free audit Discover more ↓ Hello, we're Wrapped. A results-driven B2B healthcare marketing agency. We know healthcare. From lots of NHS trusts (not to mention NHS England and NHS Digital) to health and social care organisations, medtech, telecare, private healthcare businesses and NHS suppliers, we work with them all. We know business. We’ve raised profiles, generated leads and boosted sales – from seed-funded start ups seeking accelerated growth to established companies eligible for acquisition or sale. And we forge internal engagement that transforms organisations. And just as we know marketing is all about the audiences' priorities, sensitivities, barriers and motivators, we know that healthcare – whether B2B or D2C – is ultimately all about the patients. Start my free audit Don't just take our word for it, the results speak for themselves. Transformed a client's brand, paving the way for a multi-million-pound acquisition. Saved £22,000 in wasted ad spend while boosting conversions by 200%. 250 high-quality applications per month for our client's doctor and nurse positions. The campaign was so successful that we had to end it early due to reaching capacity. Treating healthcare campaigns with marketing solutions. 'Healthcare' doesn't mean one thing. We work with a diverse range of clients, from NHS to private sector, from care homes to insourcing providers, supporting with internal comms and D2C campaigns. Find... --- ---