<?xml version="1.0" encoding="UTF-8"?><?xml-stylesheet type="text/xsl" href="//wrappedagency.co.uk/wp-content/plugins/wordpress-seo/css/main-sitemap.xsl"?>
<urlset xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1" xsi:schemaLocation="http://www.sitemaps.org/schemas/sitemap/0.9 http://www.sitemaps.org/schemas/sitemap/0.9/sitemap.xsd http://www.google.com/schemas/sitemap-image/1.1 http://www.google.com/schemas/sitemap-image/1.1/sitemap-image.xsd" xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
	<url>
		<loc>https://wrappedagency.co.uk/lesson/</loc>
		<lastmod>2026-09-22T13:45:02+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/reflection-3/</loc>
		<lastmod>2026-05-26T12:04:42+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/reflection-3-2/</loc>
		<lastmod>2026-05-26T12:04:42+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/reflection-4/</loc>
		<lastmod>2026-05-26T13:34:34+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/reflection-5/</loc>
		<lastmod>2026-05-26T14:02:06+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/final-reflection/</loc>
		<lastmod>2026-05-26T14:26:25+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/which-industries-are-affected/</loc>
		<lastmod>2026-09-11T09:03:20+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/think-about-the-decision-not-just-the-sector/</loc>
		<lastmod>2026-09-11T09:06:12+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/why-platforms-apply-greater-scrutiny/</loc>
		<lastmod>2026-09-11T09:06:12+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/what-makes-credibility-visible/</loc>
		<lastmod>2026-09-11T09:34:45+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/practical-example-two-healthcare-websites/</loc>
		<lastmod>2026-09-11T09:37:21+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/high-stakes-decisions-change-audience-behaviour/</loc>
		<lastmod>2026-09-11T09:41:46+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/the-problem-with-growth-first-marketing/</loc>
		<lastmod>2026-09-11T09:47:32+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/practical-example-the-same-objective-approached-differently/</loc>
		<lastmod>2026-09-11T09:47:49+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/trust-supports-commercial-growth/</loc>
		<lastmod>2026-09-11T09:48:59+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/trust-reduces-perceived-risk/</loc>
		<lastmod>2026-09-11T09:49:51+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/the-trust-equation/</loc>
		<lastmod>2026-09-11T09:50:35+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/apply-it-use-the-trust-equation/</loc>
		<lastmod>2026-09-11T10:07:38+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/accessibility-builds-trust/</loc>
		<lastmod>2026-09-11T10:08:23+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/practical-example-a-financial-application-form/</loc>
		<lastmod>2026-09-11T10:09:20+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/trust-across-the-marketing-system/</loc>
		<lastmod>2026-09-11T10:10:12+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/trust-and-discoverability/</loc>
		<lastmod>2026-09-11T10:10:42+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/the-opportunity-for-high-trust-brands-2/</loc>
		<lastmod>2026-09-11T10:11:22+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/the-high-trust-marketing-lens/</loc>
		<lastmod>2026-09-11T10:12:42+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/practical-exercise-audit-a-piece-of-marketing/</loc>
		<lastmod>2026-09-11T10:32:48+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/reflection-2/</loc>
		<lastmod>2026-09-11T11:57:36+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/the-principle-to-remember/</loc>
		<lastmod>2026-09-11T11:58:12+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/module-complete/</loc>
		<lastmod>2026-09-11T11:58:57+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/why-platforms-became-more-restrictive-2-2/</loc>
		<lastmod>2026-09-11T13:22:41+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/the-shift-from-growth-to-responsibility-2/</loc>
		<lastmod>2026-09-11T13:23:02+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/the-shift-from-growth-to-responsibility-2-2/</loc>
		<lastmod>2026-09-11T13:23:02+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/four-types-of-control-every-regulated-sector-marketer-should-understand/</loc>
		<lastmod>2026-09-11T13:26:08+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/four-types-of-control-every-regulated-sector-marketer-should-understand-2/</loc>
		<lastmod>2026-09-11T13:26:08+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/apply-it-map-your-controls-2/</loc>
		<lastmod>2026-09-11T13:26:21+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/google-search-paid-media-and-ymyl/</loc>
		<lastmod>2026-09-11T13:27:25+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/google-search-paid-media-and-ymyl-2/</loc>
		<lastmod>2026-09-11T13:27:25+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/example-healthcare-claims/</loc>
		<lastmod>2026-09-11T13:27:47+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/example-healthcare-claims-2/</loc>
		<lastmod>2026-09-11T13:27:47+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/apply-it-google-readiness-check-2/</loc>
		<lastmod>2026-09-11T13:27:59+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/meta-targeting-restrictions-and-sensitive-categories/</loc>
		<lastmod>2026-09-11T13:28:53+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/meta-targeting-restrictions-and-sensitive-categories-2/</loc>
		<lastmod>2026-09-11T13:28:53+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/the-important-marketing-lesson/</loc>
		<lastmod>2026-09-11T13:29:05+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/the-important-marketing-lesson-2/</loc>
		<lastmod>2026-09-11T13:29:05+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/the-commercial-impact-of-reduced-targeting/</loc>
		<lastmod>2026-09-11T13:29:50+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/the-commercial-impact-of-reduced-targeting-2/</loc>
		<lastmod>2026-09-11T13:29:50+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/practical-example/</loc>
		<lastmod>2026-09-11T13:30:03+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/practical-example-3/</loc>
		<lastmod>2026-09-11T13:30:03+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/meta-messaging-what-changes/</loc>
		<lastmod>2026-09-11T13:30:55+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/meta-messaging-what-changes-2/</loc>
		<lastmod>2026-09-11T13:30:55+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/healthcare-example/</loc>
		<lastmod>2026-09-11T13:31:07+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/healthcare-example-2/</loc>
		<lastmod>2026-09-11T13:31:07+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/linkedin-professional-trust/</loc>
		<lastmod>2026-09-11T13:32:57+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/linkedin-professional-trust-2/</loc>
		<lastmod>2026-09-11T13:32:57+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/apply-it-turn-a-claim-into-evidence-2/</loc>
		<lastmod>2026-09-11T13:36:17+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/tiktok-education-in-sensitive-environments/</loc>
		<lastmod>2026-09-11T13:37:01+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/tiktok-education-in-sensitive-environments-2/</loc>
		<lastmod>2026-09-11T13:37:01+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/privacy-has-changed-performance-marketing-too/</loc>
		<lastmod>2026-09-11T13:37:34+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/privacy-has-changed-performance-marketing-too-2/</loc>
		<lastmod>2026-09-11T13:37:34+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/the-attribution-trap/</loc>
		<lastmod>2026-09-11T13:38:54+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/the-attribution-trap-2/</loc>
		<lastmod>2026-09-11T13:38:54+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/apply-it-examine-your-customer-journey-2/</loc>
		<lastmod>2026-09-11T13:39:05+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/the-rise-of-trust-based-discovery-2/</loc>
		<lastmod>2026-09-11T13:41:30+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/the-rise-of-trust-based-discovery-2-2/</loc>
		<lastmod>2026-09-11T13:41:30+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/why-educational-content-matters/</loc>
		<lastmod>2026-09-11T13:41:59+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/why-educational-content-matters-2/</loc>
		<lastmod>2026-09-11T13:41:59+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/from-persuasion-to-reassurance/</loc>
		<lastmod>2026-09-11T13:43:07+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/from-persuasion-to-reassurance-2/</loc>
		<lastmod>2026-09-11T13:43:07+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/eight-common-mistakes-that-increase-platform-risk/</loc>
		<lastmod>2026-09-11T13:43:37+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/eight-common-mistakes-that-increase-platform-risk-2/</loc>
		<lastmod>2026-09-11T13:43:37+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/building-sustainable-growth-in-a-high-control-environment/</loc>
		<lastmod>2026-09-11T13:44:20+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/building-sustainable-growth-in-a-high-control-environment-2/</loc>
		<lastmod>2026-09-11T13:44:20+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/practical-exercise-build-your-platform-aware-growth-plan/</loc>
		<lastmod>2026-09-11T13:45:08+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/practical-exercise-build-your-platform-aware-growth-plan-2/</loc>
		<lastmod>2026-09-11T13:45:08+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/key-takeaways-3/</loc>
		<lastmod>2026-09-11T14:18:12+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/key-takeaways-3-2/</loc>
		<lastmod>2026-09-11T14:18:12+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/the-point-to-remember/</loc>
		<lastmod>2026-09-11T14:18:26+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/the-point-to-remember-4/</loc>
		<lastmod>2026-09-11T14:18:26+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/module-complete-3/</loc>
		<lastmod>2026-09-11T14:18:41+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/module-complete-3-2/</loc>
		<lastmod>2026-09-11T14:18:41+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/targeting-isnt-inherently-unethical/</loc>
		<lastmod>2026-09-11T14:38:58+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/the-relevance-exploitation-line/</loc>
		<lastmod>2026-09-11T14:43:17+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/why-vulnerability-changes-marketing-responsibility-2/</loc>
		<lastmod>2026-09-11T14:44:35+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/practical-example-2/</loc>
		<lastmod>2026-09-11T14:44:46+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/what-vulnerability-can-do-to-decision-making/</loc>
		<lastmod>2026-09-11T14:45:35+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/persuasion-versus-manipulation/</loc>
		<lastmod>2026-09-11T14:46:11+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/five-signs-that-targeting-may-be-becoming-exploitative/</loc>
		<lastmod>2026-09-11T14:46:38+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/a-healthcare-example/</loc>
		<lastmod>2026-09-11T14:47:21+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/the-ethics-of-data/</loc>
		<lastmod>2026-09-11T14:47:43+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/the-expectation-gap/</loc>
		<lastmod>2026-09-11T14:48:35+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/personalisation-useful-or-creepy/</loc>
		<lastmod>2026-09-11T14:49:38+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/the-personalisation-test/</loc>
		<lastmod>2026-09-11T14:49:47+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/transparency-doesnt-mean-explaining-the-algorithm/</loc>
		<lastmod>2026-09-11T14:50:48+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/algorithms-optimise-what-we-tell-them-to-optimise/</loc>
		<lastmod>2026-09-11T14:51:07+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/algorithms-can-reflect-bias/</loc>
		<lastmod>2026-09-11T14:51:27+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/proxy-variables/</loc>
		<lastmod>2026-09-11T14:51:56+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/the-optimisation-trap/</loc>
		<lastmod>2026-09-11T14:52:17+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/ai-increases-the-scale-of-the-challenge/</loc>
		<lastmod>2026-09-11T14:52:48+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/human-oversight/</loc>
		<lastmod>2026-09-11T14:53:13+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/the-responsible-targeting-framework/</loc>
		<lastmod>2026-09-11T14:56:23+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/ethical-targeting-doesnt-mean-broad-targeting/</loc>
		<lastmod>2026-09-11T14:57:17+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/responsible-frequency/</loc>
		<lastmod>2026-09-11T14:59:23+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/responsible-exclusion/</loc>
		<lastmod>2026-09-11T15:00:28+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/transparency-and-conversion/</loc>
		<lastmod>2026-09-11T15:00:58+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/ethical-marketing-as-a-growth-strategy/</loc>
		<lastmod>2026-09-11T15:01:19+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/measure-beyond-the-click/</loc>
		<lastmod>2026-09-11T15:01:44+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/practical-exercise-audit-a-real-targeting-strategy/</loc>
		<lastmod>2026-09-11T15:03:30+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/key-takeaways-4/</loc>
		<lastmod>2026-09-11T15:29:19+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/module-complete-4/</loc>
		<lastmod>2026-09-11T15:29:40+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/why-governance-exists/</loc>
		<lastmod>2026-09-14T09:35:10+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/risk-changes-the-operating-model/</loc>
		<lastmod>2026-09-14T09:35:39+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/marketing-and-compliance-are-solving-different-problems/</loc>
		<lastmod>2026-09-14T09:36:15+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/the-false-conflict/</loc>
		<lastmod>2026-09-14T09:36:36+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/practical-example-financial-promotion/</loc>
		<lastmod>2026-09-14T09:36:48+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/compliance-debt/</loc>
		<lastmod>2026-09-14T09:37:17+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/where-approval-processes-usually-break/</loc>
		<lastmod>2026-09-14T09:38:32+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/reviewer-versus-approver/</loc>
		<lastmod>2026-09-14T09:39:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/decision-rights/</loc>
		<lastmod>2026-09-14T09:39:38+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/the-raci-model/</loc>
		<lastmod>2026-09-14T09:40:17+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/not-every-campaign-needs-the-same-approval-route/</loc>
		<lastmod>2026-09-14T09:40:34+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/pre-approved-doesnt-mean-generic/</loc>
		<lastmod>2026-09-14T09:45:38+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/the-cost-of-subjective-feedback/</loc>
		<lastmod>2026-09-14T09:46:22+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/separate-preference-from-risk/</loc>
		<lastmod>2026-09-14T09:49:29+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/how-trust-affects-approval-speed/</loc>
		<lastmod>2026-09-14T09:49:53+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/the-opposite-loop-also-exists/</loc>
		<lastmod>2026-09-14T09:50:15+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/the-ideal-approval-process/</loc>
		<lastmod>2026-09-14T09:52:55+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/the-70-20-10-governance-model/</loc>
		<lastmod>2026-09-14T09:53:19+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/when-escalation-is-appropriate/</loc>
		<lastmod>2026-09-14T09:53:46+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/accessibility-belongs-upstream/</loc>
		<lastmod>2026-09-14T09:54:32+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/leadership-can-create-bottlenecks-too/</loc>
		<lastmod>2026-09-14T09:54:56+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/the-cost-of-approval-delay/</loc>
		<lastmod>2026-09-14T09:56:44+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/apply-it-diagnose-your-approval-process/</loc>
		<lastmod>2026-09-14T09:58:56+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/governance-metrics-worth-measuring/</loc>
		<lastmod>2026-09-14T09:59:06+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/the-wrapped-iq-responsible-agility-framework/</loc>
		<lastmod>2026-09-14T09:59:36+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/practical-exercise-redesign-your-approval-workflow/</loc>
		<lastmod>2026-09-14T10:11:47+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/key-takeaways-5/</loc>
		<lastmod>2026-09-14T10:40:28+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/the-point-to-remember-3/</loc>
		<lastmod>2026-09-14T10:40:41+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/module-complete-5/</loc>
		<lastmod>2026-09-14T10:40:50+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/accessibility-is-about-access-to-decisions/</loc>
		<lastmod>2026-09-14T11:14:41+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/why-accessibility-matters-more-in-high-trust-sectors/</loc>
		<lastmod>2026-09-14T11:28:13+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/accessibility-is-broader-than-disability/</loc>
		<lastmod>2026-09-14T11:29:06+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/accessibility-usability-and-inclusion/</loc>
		<lastmod>2026-09-14T11:29:29+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/trust-begins-with-comprehension/</loc>
		<lastmod>2026-09-14T11:30:16+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/plain-language-is-an-accessibility-tool/</loc>
		<lastmod>2026-09-14T11:32:47+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/cognitive-accessibility/</loc>
		<lastmod>2026-09-14T11:33:15+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/common-accessibility-failures-in-marketing-2/</loc>
		<lastmod>2026-09-14T11:33:41+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/forms-are-where-accessibility-becomes-commercial/</loc>
		<lastmod>2026-09-14T11:34:05+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/error-messages-are-trust-moments/</loc>
		<lastmod>2026-09-14T11:34:26+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/mobile-is-an-accessibility-issue/</loc>
		<lastmod>2026-09-14T11:43:38+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/accessibility-and-discoverability-2/</loc>
		<lastmod>2026-09-14T11:43:55+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/a-note-on-algorithms-and-accessibility/</loc>
		<lastmod>2026-09-14T11:44:17+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/accessibility-is-expected/</loc>
		<lastmod>2026-09-14T11:44:40+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/accessibility-is-part-of-your-brand/</loc>
		<lastmod>2026-09-14T11:45:49+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/accessible-design-can-increase-creativity/</loc>
		<lastmod>2026-09-14T11:46:11+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/accessibility-by-design/</loc>
		<lastmod>2026-09-14T11:46:39+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/remediation-versus-accessibility-by-design/</loc>
		<lastmod>2026-09-14T11:47:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/accessibility-ownership/</loc>
		<lastmod>2026-09-14T11:48:03+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/the-accessible-marketing-framework/</loc>
		<lastmod>2026-09-14T11:50:39+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/access/</loc>
		<lastmod>2026-09-14T11:51:02+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/understand/</loc>
		<lastmod>2026-09-14T11:51:21+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/navigate/</loc>
		<lastmod>2026-09-14T11:51:39+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/act/</loc>
		<lastmod>2026-09-14T11:51:55+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/recover/</loc>
		<lastmod>2026-09-14T11:52:59+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/trust/</loc>
		<lastmod>2026-09-14T11:53:16+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/practical-exercise-the-30-point-accessibility-trust-audit/</loc>
		<lastmod>2026-09-14T11:53:46+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/prioritising-accessibility-improvements/</loc>
		<lastmod>2026-09-14T11:54:25+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/testing-with-real-people/</loc>
		<lastmod>2026-09-14T11:54:43+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/accessibility-and-commercial-performance/</loc>
		<lastmod>2026-09-14T11:55:41+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/accessibility-and-reputation/</loc>
		<lastmod>2026-09-14T12:01:05+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/the-final-connection-all-five-modules/</loc>
		<lastmod>2026-09-14T12:01:22+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/the-high-trust-marketing-system/</loc>
		<lastmod>2026-09-14T12:01:49+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/final-practical-exercise-build-your-high-trust-marketing-action-plan/</loc>
		<lastmod>2026-09-14T12:02:18+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/key-takeaways-6/</loc>
		<lastmod>2026-09-14T12:21:48+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/the-accessibility-point-to-remember/</loc>
		<lastmod>2026-09-14T12:21:57+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/course-complete/</loc>
		<lastmod>2026-09-14T12:22:07+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/why-platforms-became-more-restrictive/</loc>
		<lastmod>2026-09-17T14:24:09+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/meet-sarah/</loc>
		<lastmod>2026-09-18T13:13:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/from-attention-to-confidence/</loc>
		<lastmod>2026-09-18T13:15:14+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/accessibility-transparency-and-trust-work-together/</loc>
		<lastmod>2026-09-18T13:16:34+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/key-takeaways/</loc>
		<lastmod>2026-09-18T13:19:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/invisible-persuasion/</loc>
		<lastmod>2026-09-18T13:29:26+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/the-point-to-remember-2/</loc>
		<lastmod>2026-09-18T13:32:21+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/apply-it-identify-your-high-stakes-moments/</loc>
		<lastmod>2026-09-18T15:59:44+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/apply-it-map-your-reassurance-journey/</loc>
		<lastmod>2026-09-18T16:00:20+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/apply-it-map-your-controls/</loc>
		<lastmod>2026-09-18T16:00:55+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/apply-it-google-readiness-check/</loc>
		<lastmod>2026-09-18T16:01:05+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/apply-it-turn-a-claim-into-evidence/</loc>
		<lastmod>2026-09-18T16:01:15+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/apply-it-examine-your-customer-journey/</loc>
		<lastmod>2026-09-18T16:01:27+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/apply-it-the-vulnerability-lens/</loc>
		<lastmod>2026-09-18T16:03:01+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/apply-it-the-front-page-test/</loc>
		<lastmod>2026-09-18T16:03:19+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/apply-it-risk-or-habit/</loc>
		<lastmod>2026-09-18T16:03:53+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/apply-it-who-can-actually-say-yes/</loc>
		<lastmod>2026-09-18T16:04:05+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/apply-it-three-questions/</loc>
		<lastmod>2026-09-18T16:04:41+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/accessibility-across-every-channel/</loc>
		<lastmod>2026-09-18T16:05:18+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/apply-it-channel-accessibility-audit/</loc>
		<lastmod>2026-09-18T16:05:24+00:00</lastmod>
	</url>
	<url>
		<loc>https://wrappedagency.co.uk/wrapped-cert/lesson/what-is-ymyl/</loc>
		<lastmod>2026-09-22T13:45:02+00:00</lastmod>
	</url>
</urlset>
<!-- XML Sitemap generated by Yoast SEO -->