Kate Eady

A brand builder & strategist,
with over 30 years experience in business.

The reality is, the greatest companies in the world don’t sell. They brand.

HELLO 🙂

I’m a designer, stylist and brand strategist and have been in business for over 30 years.

I work with CEO’s, senior leaders and stakeholders specialising in creating brand equity through brand strategy. I ensue structure and brand architecture is in place for those business who want to grow, bring new products to market, expand globally or are preparing to sell. I’ve worked with very diverse industries although I’m experienced in healthcare, property and education.

I also help on business advisory panels, chair marketing boards, guest lecture and am an ambassador for a charity.

GOALS SETTING & LONG TERM OBJECTIVES

Long term plans. Growth, scale-up, diversifying, new products to market, plans to sell.

BRAND ARCHITECTURE & BUSINESS STRUCTURE

A strategic hierarchy. Clarity for your business, helping you market, sell, and grow more efficiently.

CREATING added value

Creating and showcasing a clear differentiator. Adding value to your product or service to help boost revenue.

BRAND FOUNDATION for connection

Purpose
Vision
Positioning
Proposition
Promise
Beliefs & behaviours

BUILDING BRAND AWARENESS & REPUTATION

Creating brand equity through awareness, reputation & loyalty. An emotional connection with your audience beyond your products and services.

MEET THE REST OF THE TEAM

Richard Cowlishaw

HR LEADER ‎

30 years experience working with global brands, facilitating change and new ways of working, with tangible, sustainable outcomes
and results.

DARREN CASEY

PHOTOGRAPHY & CREATIVE

25 years experience shaping brand’s visual identity, storytelling, and marketing through creative photography and a strong visual perception.

TOBY PHILLIPS

SALES & TURN AROUND SPECIALIST

30 years experience in results delivery & business turnaround through driving sales teams.

 

BECKY MATHESON

DIGITAL PERFORMANCE STRATEGIST

22 years experience driving business growth and success by strategic digital marketing to achieve measurable results.