The University Hospitals of Morecambe Bay NHS Foundation Trust employs over 5000 people in the North West. One of the trust’s core values is its people, so Wrapped was tasked with devising a campaign that encouraged staff to adopt healthier habits, proven by research to also improve patient outcomes.
Kate Eady, Creative Director at Wrapped says: “The Flourish story is about inspiring a whole workforce to reclaim its health, overcoming the challenges of tough jobs on the frontline, and boosting staff and patient care for the long term.”
The trust encompasses five hospital sites across a total area of 1000 square miles and communication with staff across the sites has in the past been difficult.
So how amazing would it be to improve employee wellbeing, whilst maximising patient care?
In just eight weeks since the Flourish launch, staff have walked a massive 50,228,739 steps (equating to over 2million calories used!). There have been over 595,199 impressions on twitter and nearly 84,000 people reached.
Wrapped and the NHS have also been shortlisted for a national award for the campaign.
What do you stand for? We hope you’ll give us chance to help you define it and then tell the world.