The Leeds Community Foundation tasked Wrapped with launching The Leeds Fund, a new fundraising vehicle launched in 2017.
As well as creating a new visual brand identity for The Leeds Fund, film making and photography portraits of real people in need to appeal to business leaders and individual donators, Wrapped recommended a social media campaign focusing on the hashtag #GiveLoveLeeds.
We also created the ‘Be part of something incredible’ call to action, which has been used across all campaign material.
The Leeds Fund launch saw hundreds of social media messages and shares, a film from new patron Gabby Logan and press coverage in The Yorkshire Post, Yorkshire Evening Post and Leeds Life. So far the #GiveLoveLeeds hashtag has received over 500,000 impressions on twitter alone.
What do you stand for? We hope you’ll give us chance to help you define it and then tell the world.